Tricolor TV launches Eurosport, Discovery Channel and TLC in HD format. "Tricolor TV" turns off all Discovery channels Why the Discovery channel was turned off

Tricolor TV, Russia's largest digital TV operator, has begun broadcasting one of the most popular TV channels in the Discovery Networks portfolio in high definition. The Eurosport HD, Discovery Channel HD and TLC HD TV channels are available to Tricolor TV subscribers in the operator's basic package - “United” *.
Eurosport is the leading sports media platform offering content covering over 120 sports and sports events from around the world. Eurosport boasts the broadest range of programs on the 7 pillars of modern sports - tennis, cycling, football, winter sports, summer Olympic sports, auto and motor sports, and snooker. World-class experts comment on Eurosport broadcasts, and the leading athletes of our time and the champions of tomorrow are constantly on the screen. Eurosport is ahead of all paid sports channels in the all 18+ category in terms of TV viewing. Until August 9 inclusively, Eurosport TV channel broadcasts the 16th World Aquatics Championship, the largest international competition taking place in Kazan. From August 22 to September 13, cycling enthusiasts will be able to fully immerse themselves in the atmosphere of the famous cycling race "Vuelta", watching the best cyclists around the world, as athletes compete on a distance of more than 3,300 km. From 22 to 30 August, Eurosport will be covering the World Athletics Championships. All preliminary competitions and finals will be shown live, throughout the championship, viewers will receive a detailed overview of events within the one-hour thematic program “Athletics. World Championship. Best of the day. "
Discovery Channel is the pioneer of the educational and entertainment genre on television, the number 1 TV channel among paid channels in Russia with a male audience of 20-49 in terms of TV viewing. Discovery Channel immerses experts, pioneers, and explorers with stories to inspire, excite the imagination and nourish the mind. In August, viewers of the channel will see the famous "Shark Week", as well as the tenth anniversary season of the hit show "MythBusters". Indiana Jones. In September, the famous actor Idris Elba will challenge all four elements and set a land speed record in the new Discovery Channel project Idris Elba: No Brakes. The Treasure Hunt: Snake Island premiere takes viewers to the southeast of Brazil with a team of desperate Inca treasure hunters. Later this year, the Discovery Channel will host the television premiere of the eco-thriller Race to Extinction, a new documentary directed by Louis Sayhoyos, author of The Cove, which won an Oscar for Best Documentary in 2010.
TLC is the # 1 female paid lifestyle channel in Russia in terms of TV viewing and monthly reach. TLC entertains with bold and unexpected, vibrant and eye-catching content. It engages in viewing - so that it is impossible to come off. The TLC channel opens doors and new horizons, showing real scenes from real life that really capture and charge with positive emotions thanks to inspiring characters and their fascinating stories. In August, viewers will see the premiere of the Podium 30+ programs, which will tell you about how to become a successful model if you are a little over thirty, and the new season of the TLC show hit, Emmy award winner, “Life is not easy for small people! " about the difficult but exciting life of the Rollof family. In September, there will be premieres of programs filmed in Russia: "Real Adoption" and the continuation of the "IVF in Russia: Expecting a Baby" project, which will tell you how to find family happiness by becoming happy parents. The new TV season on TLC promises to be truly delicious alongside famed chef Buddy Valastro and the premiere episode of his show, The Pastry King. This time, Buddy and his team will face a tough test - a hand-painted matryoshka cake!
To view new TV channels, the operator's subscribers need to update the list of TV channels in the receiver's interface. The total subscriber base of Tricolor TV at the end of the II quarter of 2015 amounted to 11.415 million Russian households.
Mikhail Goryachev, Tricolor TV Content Director: “We have included in our network these three TV channels, which are undoubtedly popular in their segment, at the numerous requests of our subscribers, while the cost of the main“ Ediny ”package has remained the same. I would like to note that these TV channels broadcast in high definition format. Never before have the Russian TV viewer had such an abundance of high-quality HD channels at an affordable price. "
Grigory Lavrov, Senior Director of Discovery Networks Channels in North-Eastern Europe: “We are very pleased that Tricolor TV subscribers got access to high-quality, exciting and exciting content from our TV channels. Now subscribers of Tricolor TV will not miss the most iconic sporting events thanks to Eurosport, the loudest premieres of the Discovery Channel and will discover the fascinating world of TLC, and HD quality will make the viewing experience even brighter. "

* Discovery Channel HD and TLC HD are available to the operator's subscribers living in the Eutelsat 36A / 36B coverage area and using HDTV-capable receiving equipment; Eurosport HD is available to the operator's subscribers who live in the coverage area of \u200b\u200bEutelsat 36A / 36B and Express-AT1 and use HDTV-capable receiving equipment.

Channels disconnected from the operator include Eurosport and TLC. An agreement on the division of revenues was not reached and the operator had to abandon a whole package of channels. The information was confirmed by "Media Alliance", which group includes TV channels.

Previously, cooperation took place according to the income sharing system - Tricolor paid part of the funds received from subscribers to the Media Alliance. At the moment, the general director of the latter, Grigory Lavrov, said that the satellite operator put forward conditions under which further cooperation is impossible.

Representatives of the "Tricolor" simply told subscribers that the package provides for similar educational channels.

Let us clarify that among the channels that Tricolor rejected are the Discovery Channel, Animal Planet, Eurosport and the women's channel TLC.

Discovery is a large-scale market player. Earning a lot from advertising, he also keeps about 0.37% of all Russians on TV screens (data for January-October this year).

Tricolor, whose army consists of a third of the entire pay TV market, behaves very ambiguously. For example, in early autumn of this year, the operator announced the suspension of the broadcasting of a number of TV channels - "My Planet", "Science 2.0", "Russian Roman", etc. due to the revision of contracts with partners. At the same time, the operator assured that these channels will be provided with a worthy replacement, and in addition the content will be expanded at the expense of Tricolor's own channels. Later, the situation was settled, but this is not the first time when the operator is not understood by both the representatives of VGTRK and their own subscribers.

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The largest pay TV operator Tricolor TV will stop broadcasting Discovery family channels, including TLC and Eurosport, from December 1. The partners failed to agree on how to share the income from the subscription fee.

The National Satellite Company (Tricolor TV brand) will stop broadcasting the Discovery Group's channels from December 1. A representative of the Media Alliance (which manages the Discovery channel group) confirmed this information, specifying that the contract with Tricolor expires on November 30 and the company decided not to renew it.

The parties worked according to the revenue sharing model: the operator, receiving a subscription fee from subscribers, shared it with Media Alliance. Tricolor TV has put forward "unacceptable conditions", the operator's proposal "puts it in a privileged position in relation to the entire market," Grigory Lavrov, general director of the Media Alliance, told Kommersant. Viewers, connecting to digital television, pay, first of all, for content, choosing an operator from the list of channels, he argues.

The channel was removed from the Tricolor network due to the expiration of the contract with the copyright holder, the operator said. According to him, the main package contains analogues with cognitive content.

The Discovery Group includes the Discovery Channel, the wildlife channel Animal Planet, the women's entertainment channel TLC and Eurosport. In Russia they are run by Media Alliance, a joint venture between the National Media Group (NMG) and Discovery Communications. Until 2015, the latter owned the Russian versions of its channels entirely, but the law restricting foreigners in Russian media forced it to cede 80% of its business to NMG. The Media Alliance also operates the Turner Group's channels (Cartoon Network, Boomerang and CNN), but these are distributed under a separate contract.

In addition to subscriptions, Discovery also makes money on advertising. Its volume on cable and satellite TV channels in the first three quarters of this year was estimated by the Association of Communication Agencies of Russia at 2.45 billion rubles - 64% more than a year earlier. Discovery is one of the major players in this segment. According to TNS Russia, in January-October in terms of audience, it ranked eighth among almost three hundred niche channels with a share of 0.37% (the share of viewers from all Russians over four years old with their TV on).

NTV-Plus CEO Mikhail Demin calls Discovery a "backbone player." MTS does not comment on the relationship with Discovery. At the same time, disputes between pay TV operators and content producers arise almost every year. The situation escalated in the fall of 2014, when a sharp rise in the exchange rate in which many contracts are denominated led to a widespread revision of prices. As a result, for example, "Akado" turned off the Viasat channels and resumed their broadcasting only last August.

Broadcasters also have questions about Tricolor. It is the largest satellite TV operator in Russia, its subscriber base at the end of 2015 amounted to 11.8 million subscribers, which is about a third of the Pay TV market, iKS-Consulting calculated. Last September, Tricolor began notifying subscribers about the "suspension of broadcasting" of popular thematic channels of the All-Russian State Television and Radio Broadcasting Company, including "Russian Roman", "My Planet", "Science 2.0" and others, "in connection with negotiations with the copyright holder to extend cooperation." On its website, the operator announced that it was ready to provide a "quality replacement", including by expanding the film content on its own production channels. The top manager of the VGTRK then, in an interview with Kommersant, expressed bewilderment: the state-owned company did not discuss the termination of the contract and "did not understand what the problem was." However, a week later a representative of Tricolor said that "the extension of the contract is a normal situation"; the parties settled it.

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