Iphone 7 in exchange for the old one. Exchange an old iPhone for a new one with a small surcharge

Why do we need trade-in?

Trade-in itself is a very convenient service. Implies a surcharge for a new product, taking into account the delivery of the old. Apple in Russia periodically held such events earlier in the form of shares: in 2014, this action was launched by Eldorado, later by Euroset and DNS, and others. This allows you to “bind” the client to yourself in order to solve problems with updating the model range.

What is the essence of this new trade-in?

There are no exact trade-in terms on partner sites. Will I change the iPhone with a broken speaker or microphone? What if I changed the battery (what do almost 50% of iPhone users do)? What if I “wetted” the device?

The amount for which you sell your model, you will not know until you come to the store with a passport.

Svyaznoy says that the action is indefinite, while the re: Store website indicates the validity period until August 15. The promotion is valid throughout Russia.

How is this announced on the partner site?

“The promotion is valid when you buy in retail stores and when ordering from an online store, subject to self-pickup. You can pass on the stock iPhone 4 and newer, and buy - iPhone 6 and newer. The iPhone to be handed over must be purchased from an Apple authorized partner in Russia.

Individuals who have reached the age of 18 can take part in the action.

To find out the possible size of the discount, you need to contact any retail store with a passport and iPhone. When buying a stock, you can’t get an iPhone in installments, but a loan is available. The promotion is not cumulative with other discounts and special offers. The bonus program is valid only for accrual, the write-off of bonuses is not available.

The quantity of goods participating in the action is limited. The company reserves the right to complete the action ahead of schedule, ”the site says.

How does this now work after the fact?

The cost of trade-in is calculated individually and only when viewed in the store. The iPhone should work, should be purchased only from an official reseller in Russia, should not have chips and cracks. All of Europe, America and Asia go by.

Accept any iPhone, ranging from the iPhone 4. Plug prices: from 500 rubles. (iPhone 4) up to 25 000 rubles. (iPhone 7 Plus 256).

On-site shop employee inspects the device visually. Then the device is connected to a computer that reads data from an iPhone and communicates with Apple servers. Apple returns the amount of the discount in rubles or reports a refusal.

IPhone do not disassemble. The server does everything for the employee, and the amount is calculated according to the data received by the computer. A trade-in agreement is drawn up on the spot, in which the owner agrees to all the terms, confirms the transfer of the device and waives any claims.

On the old iPhone, the Apple ID is turned off, the password is removed, "Find iPhone" is turned off, all info is erased. The owner chooses an iPhone model for which he wants to change it.

On this model immediately after signing the contract (in place, you can’t leave to think, you can’t get a gift card or a certificate for a discount) a discount equal to the amount that the server displayed to the employee is given.

What could be the benefit of this trade-in?

This offer is definitely not for those who would like to save money on the purchase of equipment. They will be interested in buyers who are afraid to sit on flea markets, bulletin boards, so as not to fly into the money for a divorce. Speed ​​is also important here: in 30 minutes you sell your old iphone   and with a surcharge you get a new one.

What moments are very confusing, especially in Russia?

Prices for old devices are very much lower than the market for used equipment. Quickly looking at Avito and other trade-in services, you understand that the price for the old unit is unprofitable.

For example, the calculation for the old iPhone is:

  • Apple estimates iPhone 7 Plus 256 GB in perfect condition at 25,000 rubles (in place)
  • DamProdam redeems iPhone 7 Plus 256 GB in perfect condition for 37,000 rubles (paid immediately)
  • Avito offers iPhone 7 Plus 256 GB in perfect condition for 40,000 rubles (the sale process will take time)

On the iPhone, acquired under the trade-in program from Apple's partners, the installment system does not work (when buying new iphone   you take installments for 6-12 months and make no interest payments). You do not get real money for the old device, only the estimated cost, which can be credited with the purchase of a new iPhone. There is no question about any online service.

Why trade-in announced right now?

Approaching exit 8th iPhone models. Apple is trying to sell the maximum possible number of iPhone 7, as well as “warm up” the audience before the release of the 8th iPhone.

Strange as it may seem, for 10 years since the release of the first iPhone in Russia, a “cultural” trade-in has not appeared. Almost always the only option to sell your old iPhone is billboards and acquaintances. Well, there is always an option to give it to someone from the family (any better than recycling).

How does the trade-in in the US in the Apple Store?

In the US, the “buyout” program for the iPhone and its subsequent replacement with a new model is available in all Apple branded stores.

Apple itself is not engaged in processing used devices that are delivered in the trade-in: they seem to be given "at the mercy" of the company Brightstar (it is engaged in distribution, redemption and trade). No official data, but on the sidelines they say so.

The prices at which they buy phones are low. For the iPhone 6 64 GB in excellent condition in terms of rubles give a maximum of 9000. What ?!

For a state "below average", Apple is ready to offer only "free recycling." The condition itself is diagnosed only in the store.

What other options are trade-in Apple technology in the States?

In the United States, third-party trade-in services are also popular, which are ready to offer more favorable conditions. The biggest players are Gazelle and Glyde.

In this segment, they also work on the principle of sell or trade-in: the owner indicates the device parameters, condition and packaging, then the service shows the value online. It's like CarPrice, just about phones. And the price is not from and to, but clearly defined.

How to exchange an old iPhone for a new one

Directly on the site, enter the parameters of your iPhone (status, memory size, color). Further specify the parameters of the new.

You will have two options prices. You can simply sell your old iPhone or pass it on to trade-in (exchange). In both cases, you will see an online calculation showing the amount of the surcharge.

If everything suits you, check with our manager a convenient meeting time and make an exchange.

Profitable action on the trade-in program

Please note that when exchanging old iphone   On the new special offer: 3D glass as a gift.
  This is a very high quality and strong glasswhich is guaranteed to protect your screen.

Where do you get new phones from?

We aggregate and select the best price offers from our partners. We do daily monitoring of prices for each model in order to offer our customers the most profitable options. All equipment has passed the official EAC certification and has 1 year warranty.

Can you just sell your old iphone?

Of course, there is such a service.

Only 3 questions so that we give you the most honest purchase price of your used iPhone. Specify the main parameters: memory, model and color. Next, select the status and the kit that you have left: the box, headphones and charging.

How do you rate my old smartphone?

How to receive the money?

We pay money as soon as you confirm the price. Cash or card. Our main advantage is that we give the most transparent calculation online. This is no longer anywhere.

Do I need to come somewhere?

No, you do not need to come to dubious services and pawnshops. You just need to meet with our master to transfer the smartphone and get your money. We will buy from you yourself.

What iPhone models are involved in the trade-in program?

Everything from 5S, any year. We accept models of any country, any color, any memory, in almost any condition: new, almost perfect, good or with broken screens.

We do not take models that are locked on iCloud or drowned in water.

How long will the whole process take?

From the moment of confirmation of the application, set 30 minutes for the manager's call, coordination of the place and time. And the arrival of the master will take you a maximum of 15-20 minutes.

Will the repurchase price change when you meet with your specialist?

The experience of our specialists allows you to check the status of your old iPhone in 15 minutes. If you reliably indicated all the parameters when calculating on the website, you get exactly the specified amount of money. If some parameters of the phone do not match, then the price can be adjusted.

Where can I sell or change?

In any convenient place in Moscow. Soon we will work all over Russia.

Is it possible to sell iPad, MacBook and other Apple equipment through you?

Try it. You will definitely like it!
   DamProdam seeks to make the sale and purchase of your equipment as convenient, profitable and modern as possible.

The official program of receiving old iPhones in exchange for new ones (trade-in). What are the terms of the program, which iPhones accept, is it profitable or is it better to sell the iPhone in the secondary market? We dealt with the work of the trade-in program in Russia in detail in this material.

What is trade-in?

Trade-in is an exchange program for old devices for a discount when buying a new one. Upon delivery of the device to the trade-in, it is estimated based on the relevance of the model, its technical and external state. The amount for which the device was evaluated is provided to the user as a discount on the purchase of a new one.

If you speak as simple as possible, then you bring your old iPhone to the store, rent it (after evaluation) and immediately receive a discount on the purchase of a new iPhone in the same store.

Why did Apple launch the trade-in program in Russia?

Apple officially launched its own trade-in program in 2013, but it did not start working in Russia. Well, now the company thought better of it or did they decide to give Russians the opportunity to donate their old iPhones?

In fact, Apple’s official trade-in program has never reached us. Apple’s Russian partners Apple, Svyaznoy retailers and re: Store, have launched a program to exchange old iPhones for new ones. An indication of the launch of the program "from above", however, probably was. In June 2017, its program trade-in in Russia launched main competitor   Apple is a Samsung company. Apparently, Apple did not want to fall behind.

Where to take the old iPhone in exchange for a new one?

The trade-in program was originally launched in re: Store and Connected. By contacting the stores of these stores, you can evaluate and, if you wish, surrender your old iPhone in exchange for a discount on the purchase of a new model.


In the near future, the trade-in program will be launched in M.Video. It is reported that the retailer is finishing to negotiate with Apple to provide its customers with this opportunity.

To what date does the trade-in program work?

According to the first data, the trade-in program in Svyaznoy and re: Store should have been indefinite. However, when studying the rules of the program, we noticed that in re: Store, the promotion is held from July 22 to August 13, 2017. In the rules of the trade-in program "Svyaznoy" the dates for its completion are not specified.

Which iPhone can I take on the program?

As part of the trade-in program, you can turn in the following iPhone models:

  • iPhone 4 8/16/32 GB
  • iPhone 4S 8/16/32/64 GB
  • iPhone 5 16/32/64 GB
  • iPhone 5S 16/32/64 GB
  • iPhone 5C 8/16/32 GB
  • iPhone 6 16/64/128 GB
  • iPhone 6 Plus 16/64/128 GB
  • iPhone 6S 16/32/64/128 GB
  • iPhone 6S Plus 16/32/64/128 GB
  • iPhone 7 32/128/256 GB
  • iPhone 7 Plus 32/128/256 GB
  • iPhone SE 16/32/64/128 GB

In other words, you have the opportunity to turn in any used iPhone, starting with iPhone 4.

On which iPhone give a discount on the program?

Discount on delivery of the old iPhone is issued on the following models:

  • iPhone 6 32 GB
  • iPhone 6 Plus 32/128 GB
  • iPhone 6S 32/128 GB
  • iPhone 6S Plus 32/128 GB
  • iPhone 7 32/128/256 GB
  • iPhone 7 Plus 32/128/256 GB
  • iPhone SE 32/128 GB

Is it possible to take the iPhone for a fall?

Suppose you no longer like your iPhone 6s Plus because of its impressive size. Under the trade-in program, you can turn it in and get a discount on the purchase of a compact iPhone SE, there will be no problems with this.

Can I get an installment plan when I buy an iPhone using the trade-in program?

No, you can buy a new iPhone after receiving a discount for the delivery of the old one only for cash or on credit. Moreover, no other discounts on iPhone purchase   upon receipt of discounts for the delivery of the old smartphone is not available.

How are old iPhones evaluated?

The size of the discount for the purchase of a new iPhone for the delivery of the old one is determined after:

  • testing a smartphone using a special Belmont Trading application that evaluates the technical condition of the device,
  • inspect the appearance of the iPhone,
  • check the functionality of the iPhone.

When an employee of the store has determined the value of the old iPhone, it is voiced by the buyer, who may refuse to return if the amount of the discount provided does not suit him.

How to evaluate your iPhone without leaving home

Available on the official website of Euroset rating system   the cost of old iPhones that participate in the trade-in program. When assessing, it allows to take into account the model, technical and external condition of the smartphone. However, not all models are represented in the list of iPhone available for delivery in the system, so this calculator should be used only for a preliminary assessment of your smartphone.

What is the maximum discount for renting an iPhone?

The maximum possible discount on the purchase of a new iPhone for the delivery of the old one is 30%. This means that by renting, for example, an iPhone 6s with 64 GB of memory in excellent condition, you will be able to purchase an iPhone 7 Plus with a memory capacity of 256 GB at a price reduced immediately by 31 thousand rubles.

What is more profitable - to sell the old iPhone or pass it to the trade-in?

As international practice shows, the sale of the old iPhone in the secondary market is more profitable than the delivery of a smartphone under the trade-in program. However, if you do not have the time or desire to sell the old iPhone yourself, the trade-in program will really help out.

My iPhone is in terrible condition, can I exchange it?

Under the trade-in program, iPhones can be taken with breakdowns and poor appearance. But it should be understood that the size of the discount in this case will be reduced. In addition, frankly "dead" iPhone, employees of Apple retailers may not accept.

I bought the iPhone in installments, can I participate in the promotion?

According to the rules, iPhones that were purchased under an installment plan without a down payment and overpayment are not participating in the promotion.

Is it possible to get money on hand for the delivery of the old iPhone?

No, for the old iPhone you give in, you only get a discount on the purchase of a new one. Cash is not issued.

Can I donate someone else's iPhone on the trade-in program?

Upon delivery of the old iPhone under the trade-in program, you must confirm ownership. According to the rules published on the official website re: Store, for this you need to deactivate the function "Find my iPhone" on the device. The need to have available documents confirming the fact of purchase, according to the rules, is optional.

Some more important points

  • If you agree to the delivery of the iPhone under the trade-in program, all information will be deleted from it. We recommend that you take care of creating a fresh backup in advance.
  • Passed by iPhone program   Not subject to further exchange or return.
  • Exchange of the old iPhone for a new one-on-one.
  • You can buy a new iPhone only in the store where you donated your old iPhone.
  • Only individuals who have reached the age of 18 can take part in the promotion.

Will the program be distributed on iPhone 7s and iPhone 8?

In September 2017, Apple will release its new flagships -, and. We contacted representatives of re: Store and asked them if the trade-in program would apply to latest smartphones   Apple According to them, it all depends on whether the program itself will be in effect by that time, since, according to the existing conditions, it will end on August 13th.

Can I use the resulting discount to buy an iPad or Mac?

No, the resulting discount from the old iPhone is used only for the purchase of a new iPhone.

You can only hand over iPhones, which were officially brought here, cleared and generally intended for the Russian market. That is, only such models are subject to exchange, so if the iPhone is bought even in the official Apple Store somewhere in America, Europe will not be able to exchange such a trade-in in Russia.

As far as I found out yesterday, the check is not needed. The phone must be provided in working condition, and it is checked at the time of acceptance serial number, IMEI, additional data that just indicate that it was intended for Russia. Now three retailers are participating in the program, but as far as I know, it is planned to expand the number of networks. That is, it seems like “M.Video” is in talks and will also be involved in this process. In addition to the iPhone, most likely, there will be other products, now the action has a limited effect in time, but again, according to my information, the action will be indefinite. Now the same Apple partner networks sell iPhone SE for 20 thousand rubles, while officially on the campaign website it costs 33 thousand rubles, that is, a discount of about thirteen thousand is quite significant, and now SE are very popular. I think this is one of those marketing techniques that should stimulate sales of new iPhones, including on the eve of the release of the iPhone 8.

Maximum discount up to 30% of the cost of the new iPhone, depending on which one is selected. And the money can not be obtained, you can issue only a discount. That is, the old phone is dealt with, after the assessment some amount is called, if the buyer agrees, then he is given such a discount on the next model. Maximum, if in monetary terms, it is 30 thousand for the most expensive iPhone at the moment, that is, this iPhone 7 Plus is 256 GB, which is quite strange, because it costs about 70 thousand rubles officially.

At the same time, it is said that only “in good condition” phones are accepted. I think that this is such a general formulation so that this assessment boundary is slightly blurred, and, roughly speaking, when visually inspected directly on the spot, the person who performs the acceptance can estimate the discount amount in the case of trade-in as well. Good condition means no chips, damage, scratches, I understand that.

Therefore, because of such complex requirements, it seems to me that this is absolutely not a working design. The iPhone is a liquid product on the secondary market, that it’s easy to sell, and if you need to do it quickly, I’m pretty sure that by lowering the price by 1000 rubles than the average Avito, you can do it all day. And in this case, this trade-in initiative is useless. Therefore, I think that this program will not be popular, but I admit that there is a certain contingent of people who may well be upgraded from an old iPhone to a new one with some small discount.

Why can you take only fourth iPhones and above? Now it is quite difficult to find a third-generation iPhone in good condition, especially the second one. Here we are talking about: these iPhones are most likely sent to Apple for further recycling, and, apparently, the iPhone 4 has some components that can be disassembled, remelted and reused. Therefore, they are interesting to the company.

Apple’s trade-in program operates in countries where there are Apple Store stores (in Russia, this is the only one at TsUM). The exchange service in foreign stores extends not only to the iPhone (as in Russia), but also to other Apple equipment. Smartphones commissioned under the trade-in program will recover, Vedomosti reports, and interest in the program will increase sales of Apple smartphones in Russia by about 10 percent.

What devices are taking?

According to Apple trade-in, iPhone 4, 4s, 5, 5s, 6/6 Plus, 6s / 6s Plus, 7/7 Plus and SE purchased in Russia are in “good condition”. What is meant by this term is not specified. The exchange program will not be distributed to any other Apple products.

How is the discount amount determined?

This will deal with special software. The amount will depend on the technical condition, the appearance of the device and the prices of used equipment in official international markets. mobile devices. The maximum discount on a new device can be several tens of thousands of rubles, or up to 30%, depending on the model of the device being delivered. It is clear that the maximum discount can be obtained for the iPhone 7, which, by the way,.

Where can I exchange?

So far, three brands are taking part in the program: re: Store, M.Video and Svyaznoy, but in the future the list will expand. Svyaznoy was the first to get ready to participate in the program: you can exchange an old iPhone in more than 100 stores of the chain, and in August all other points will be connected to the program. Two other partner brands should launch the service the other day.