Seo promotion for dummies. SEO basics for beginners. History of Yandex algorithms

Funny movies about love are the best way to experience a colossal storm of emotions! Enjoying watching just one storyline, you can cry over the unrequited love or partings of the heroes, and laugh heartily at their funny adventures or absurd situations, and somewhere even think about values, about life, about its meaning.

Mutual love takes us to the world of peace of mind, and laughter - to the world of joy and happiness.

With our selection of comedies, you MUST transfer a piece of the combination of these worlds into your life. Happy viewing!

Guess who? USA, 2005

The daughter brings a new boyfriend to meet her parents. And what do you think is going on? Of course, the father of the black family, Percy Jones, is terribly excited.

After all, his beloved daughter, the little princess, whom he guarded and protected, is now certainly in danger. Who is this Simon Green? And what could be the future of his Teresa with the white guy? So many questions and contradictions. How can you refrain from intrigue and investigation?

Percy Jones discovers that Simon has a good education and a prestigious job. It would be possible to calm down already, but not everything is so simple. Mr. Jones does not leave the thought that something is being hidden from him. A family holiday is on the way, no speech is being written, passions are boiling and events are rapidly developing.

In general, parental love knows no boundaries. Watch out, Simon!

Friends with Benefits. USA, 2011

The main character Jamie enjoys a beautiful and hectic life in New York.

A nice young girl is engaged in the selection of talented personnel.

And everything seems to be good, but personal life does not work out at all. All relationships end with the phrase: "Let's stay friends!"

Finally Jamie decides: “Down with feelings and relationships! Hello sex without obligation! ”

And as soon as she stopped looking for true love based on the Hollywood movie "Pretty Woman", Dylan appears in her life. A talented newly minted editor-in-chief of a famous magazine, where Jamie helped him get a job.

What a coincidence: both recently went through a breakup and are not looking for a serious relationship. Young people were so carried away by friendship sex that they did not notice how their feelings grew into something more ...

Naked truth. USA, 2009

A light and easy comedy about love.

An ambitious, very pedantic girl Abby works as a TV producer and does not understand a thing about a happy relationship between a man and a woman.

At work, she shows aerobatics in communicating with subordinates, and as for dating - a complete collapse. Imagine, it comes to the point that she even comes up with topics of conversation on a date. And her exaggerated demands on her potential man completely cut off the possibility of second meetings.

Chance pushes Abby to Mike Chadway's TV show The Naked Truth, where he teaches girls with a sense of superiority how to attract and keep a man. This confidence and arrogance of his makes Abby incredibly outraged. Imagine what a storm our pedantic girl has when she is informed that from now on she will be producing Mike Chadvey.

And here the fun begins ...

Pretend to be my boyfriend. France, 2013

This time the events take place around the attractive and successful Alice. One brings up a daughter, all thoughts are only about work and no men. The bosses see Alice as a prim and uninteresting person, and it seems that career growth does not shine for her at all.

But once Alice was carried away by a young guy Balthazar. And life turned upside down. High heels, revealing dresses, maddening romance. Life began to play with completely different bright colors.

Rumors spread quickly. This unusual novel caused a furor among Alice's entourage. The management of the magazine finally discerned the creativity and originality of the attractive writer, and now the position of editor-in-chief has become much more real.

But what kind of relationship can a woman over 30 and a guy 19 have?

Doubts, intrigues, condemnation of others, common sense - all this torments the main characters until the very end of the plot.

Exchange leave. USA, 2006

“It all ends with a meeting of lovers,” the main character of Shakespeare quotes.

Love is a feeling that can turn our life upside down.

But how instantly it can appear, just as rapidly it tends to disappear. And love is so insidious that it sometimes makes one person suffer unrequitedly.

So Iris was the victim of a one-sided feeling, hopelessly in love with an insanely handsome man. Jasper, of course, enjoyed his success and showed Iris attention, as well as other women. Iris' agony peaked after announcing her lover's engagement. In addition, she was also assigned to cover the event in the wedding column of the London newspaper, of which she was the author.

Meanwhile, in Los Angeles, Amanda learns about the betrayal of her man Ethan. And in order to survive this shock, she is going on vacation, which is completely unusual for her. It tempts the opportunity to be alone, to sit by the fireplace with a cup of chocolate, well, or with a glass of red wine and an interesting book in a magical cottage with a cozy garden. Such a coveted island of tranquility in an English village not far from vibrant London.

And now two unfamiliar women, but equally unhappy with unrequited feelings, find each other on the Internet. They agree to exchange houses during the Christmas holidays, plunge into a completely new atmosphere for themselves and reset their head and life.

Amanda and Iris have incredible experiences this Christmas break. Their exchange of houses clearly shows that it is very important and sometimes extremely necessary to get out of your comfort zone, your usual way of life. The world opens up completely new opportunities and fateful acquaintances.

Groom for rent. USA, 2005

We often want to appear better than we really are. We want to show our environment that everything is good with us or even better than theirs.

This is exactly what Kat decided to do when she received an invitation to her sister's wedding.

She thought that renting a groom was the best solution, because her ex-boyfriend would be the best man.

Nick is simply perfect: athletic figure, brutal appearance, determination, seriousness, strength, gallantry of a real man. All the women were extraordinarily delighted with him. Portraying a happy couple, these gentle touches and hugs, passionate kisses, Kat and Nick did not have a single chance to remain indifferent to each other.

But what about a gorgeous wedding, with a huge number of relatives and guests, without revealing secrets, passions, quarrels and misunderstandings?

Love at risk to life. France, Belgium, 2009

This film is a good example of how our thoughts are material. What we concentrate on is what we get from the Universe.

Julien Monier works as a family consultant. Saving families from divorce and further conflicts turns out to be enchanting. But with personal happiness, tension. As the saying goes, "a shoemaker without boots."

Julien is convinced that he brings only trouble to the women he meets. For example, they are late for an important meeting despite the huge amount of time, they are admitted to the hospital for the first time with a serious allergy, and so on.

In all the negative incidents of his ladies, Julien blames only himself. And more and more convinced of his curse.

After meeting Joanna, Julien gives herself another chance. His new girlfriend does not believe in such prejudices at all. But after a huge series of nightmarish troubles, the beliefs of her mother and girlfriend, Joanna still breaks up with the family counselor. And then even more incredible events take place ...

Fatal Beauty. France, 2006

Many people dream of enjoying a wealthy life. But everyone decides how to get this pleasure in their own way.

Irene chose the path of a hunter for wealthy men. Chic outfits, expensive restaurants, hotels, parties.

A chance meeting with an attractive stranger Jean lays the foundation for a change in the girl's values. Her unimaginable disappointment at the failed sacrifice, represented by Jean, develops into indignation and anger towards him. And the guy is hopelessly in love and is determined to win the gorgeous girl.

Luxury attracts Irene, attracts. She cannot get rid of the fear of being left without money, without all this chic. There is no other model of life in her head.

But Jean doesn't give up. In Nice, he instantly puts all his savings on a mercantile beauty. Even a complete lack of money does not make our hero go home. And to be closer to Irene, he accepts the offer of an elderly wealthy widow to become her escort.

The transformed Jean is becoming more and more attractive in Irene's eyes. She does not understand what is happening to her. Mind and emotions struggle. What will win in the end?

Once upon a time in Vegas. USA, 2008

Fate often presents us with trials. Or maybe, in this way, it simply pushes us towards happiness.

Once in she played a fascinating joke with a young guy Jack and a beautiful girl Joy. After a casual acquaintance and a crazy evening, the couple wakes up in the same room, in the same bed. Yes, and they also remember that they got married the day before. Awesome situation!

Common sense, of course, prevails. Young people understand that they have been stupid, but the jokes of fate do not end there. As soon as they decide to divorce, their token in the slot machine hits the jackpot. At stake is $ 3,000,000.

A judge who wants to instill family values \u200b\u200bin the younger generation does not allow them to part so easily. By a court decision, Jack and Joy are required to live together for six months and at the same time do their best to save the family, which must be confirmed by a psychologist appointed by the judge.

And then a whole string of intricacies unfolds.

What will win - money or love?

Sentence. USA, 2009

Foreign country. There are no relatives or friends. To succeed in such a situation, you need to have a certain courage, determination, firm and unshakable character. Sometimes you can overdo it with exactingness and rigidity towards employees. When you are called a soulless witch, clearly the stick is already bent.

With this and faced Margaret. A business-like, ambitious, attractive editor-in-chief who is confident that the strictest discipline is the key to efficiency.

Her life seemed to be successful and stable.

But when you put absolutely everything to work, do more than is possible in principle, the US authorities may not appreciate these feats in resolving the migration issue. The completely unexpected news of the deportation to her homeland to Canada brought some zest, but not only to Margaret's life.

What to do? Can't give up the result achieved by such hard work?

The only way to extend your stay in America is to get married.

But for whom? Margaret devoted all her time to work. There was neither strength nor hours in the day for personal life.

A career is all she has. And Margaret decides on a fictitious marriage with her subordinate. Andrew is dumbfounded to say the least. Their working relationship was hardly even friendly. And then the family will have to live together. In addition, Andrew faces imprisonment and a huge fine if their marriage is found to be fictitious.

And only family values \u200b\u200band the love of relatives put everything in its place.

Conclusion

So, I'm sure you have chosen from this list a couple of three films suitable for raising the mood. And your sadness disappeared instantly.

We noticed that all of the proposed comedies are foreign, namely, the United States and France. And this is no accident.

We have given you the opportunity to compare American and French cinema.

French romantic films are deeper, more emotional, rich in reflections of heroes. They convey relationships in all their shades and facets, and the storylines are intricate and non-standard. The main characters of such films seem to be unusual and a little “greetings”. This is all a feature of French cinema.

American love movies are characterized by more humor and better quality. Their comedies, of course, contain obscene jokes, but there is also intellectual humor. Their films inevitably end with a happy ending, and only the most positive impressions always remain.

Now I will show you a DIY SEO promotion method that I used to promote my site to 5,000 unique visitors per day in just 9 months. Moreover, I promoted my site from scratch, exclusively independently and for free.

I called this method "Striking site promotion". It differs in many ways from what is usually offered as a "recipe for SEO promotion". But the main thing is that it works, and you can repeat it.

Within the framework of this article, we will talk about website promotion using articles. That is, we will not buy any links. Exceptionally white safe methods - wrote an article, optimized it, brought it to the TOP, repeated this scheme 50-100 times. That's all the promotion \u003d)

And the very first step is finding the right keyword for your article.

Step # 1 - Selecting Key Queries "in a Million"

I hope you already know that you cannot write articles on the site “just like that”. It is imperative to select in advance a specific keyword query for which you will optimize your article. For example, this article is optimized for the query "do-it-yourself seo promotion". So I put these phrases in the title.

Without this, search robots simply won't understand what your article is about. Although they are very smart, they are still robots.

And our task with you is to select key queries that:

1. Have a lot of monthly requests (otherwise you have to write 1000 articles to see at least some traffic);
2. Have low competition (otherwise it will be almost impossible for you to break into the TOP);
3. They have a good perspective of "career growth" (more on that below).

Collecting a pool of such keywords is called semantic core compilation. And if it seems to you that it is difficult and time-consuming, it seems to you correctly. But it's better to spend a couple of weeks picking 30 queries now than to spend a couple of years writing articles and not getting anywhere.

The ultimate keyword research tool

Let's say we want to write an article that blogging is very cool and cool. The title for the article comes to our mind - "Why do I need to keep my blog." It would seem that the topic will certainly be of interest to a wide range of readers.

But to check, we first go to Yandex.Wordstat... This is a free tool that will immediately show you the exact popularity of a given query. Enter the selected key into the line and click "Pick".

As you can see in the screenshot above, this request has 0 views per month. It means that no one is looking for him, and no one needs him. Please note that I put the request in quotation marks. This is how Yandex.WordStat shows the exact frequency. If you leave the query without quotes, then it will show completely incorrect numbers.

We conclude that the key request needs to be changed. But what is the best way to formulate it? We begin to enter our main word "blog" into the Wordstat line and add question words - "how", "what", "why".

And here we already get a very wide field for activity. We take each keyword that we like and put it in quotes to check the exact frequency. As a result, we get:

Now that's another matter. If our article is in the TOP by request for 1500 impressions per month, then we will definitely get good traffic. But this is not the end of the story. Are we sure we will be able to break into the first places for this request? Let's now turn to another tool.

SEO Competition Checker Tool

To check the level of competition among requests, we will use a service called " Mutagen". It is paid, but every day you can do 10 free checks. And paid checks are very inexpensive - a few kopecks apiece.

The essence of this service is that it compares many different indicators of sites that are in the first places in search results for a particular request, and concludes how easy or difficult it will be to move these sites.

For example, we take the same query that we found with you - "what is a blog", enter it into the Mutagen check line and press Enter.

This query shows competition "over 25". This is the maximum level of competition that Mutagen shows. That is, it will be extremely difficult to break into the TOP for this key. It doesn't suit us.

If your resource is not yet highly promoted, then it is better to choose keywords with a competition level of 5-7 or even lower. So what do we do with this theme? Give up and write an article about something else?

Not necessarily. Now we need to try to reformulate the query so that the level of competition is significantly reduced, and the number of queries does not drop very much. And the first thing you should try to do is lengthen the keyword with additional words.

Now that's better. Suppose this query variant has only 28 page views per month. It is better to take it for the article, because it has a competition level of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP on a broader one.

Many people believe that the more words in a keyword, the less views it will have (because people are too lazy to enter long keys with their hands). But as you can see, this is not always the case. We lengthened our key even further, and got a competition level of only 4, and almost 200 net views.

This is the perfect key to writing an article. We dwell on it and move on to the next stage - writing an article that deserves first place in the TOP.

Step # 2 - writing armor-piercing articles

The amount of money in your pocket directly depends on the amount of traffic on your website. And the amount of traffic depends on the number of articles you have posted. The more articles, the more traffic. Everyone knows this, but for some reason, articles are still “not written”.

And here I will give you a couple of life hacks that will help you write less and get more traffic.

Write yourself or hire a copywriter?

I recommend all content site owners to write articles on their own resource. So you will immediately bypass numerous competitors who are hiring copywriters for this business. Here's my opinion - a copywriter will never write an article well enough.

First, he is not an expert in the topic for which you made your site. This will be immediately noticeable by the amount of "water" and banal advice in the articles.

Secondly, the copywriter is not the owner of the site, and he will not be very much killed in order for the article to be really high-quality and sufficiently voluminous.

And thirdly, what is today called "copywriting" is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them together, adds some water, and that's it. Even if different services for checking the uniqueness of the text show "95-100% uniqueness" of such texts, Yandex and Google have their own verification algorithms.

Non-unique content is something that search engines are now actively fighting against. And if you start doing things that no one else does (that is, writing unique author articles with really valuable content on your own), you will be immediately noticed and put in the TOP.

Write long or short articles?

One of the questions that I am asked most often sounds like this: “Dmitry, why are you writing such long articles on the site? Nobody reads them. ” In fact, they do. And the longer the article, the more an average person spends on the site (within reasonable limits, of course).

I can name at least 5 reasons why you also need to write long articles:

1. Search robots think logically. And if they see that you have a 1500 word article, and all other articles on this topic are 700 words, he concludes that your article has 2 times more information on the topic. It is logical. Accordingly, it will at least give people the opportunity to "try" it.
2. The longer your article, the more words and phrases on the topic you use in it. And this gives what is called "tail traffic". That is, 80% of traffic will not be brought to you by the main key query, but by a lot of small queries that users search for 1-2 times a month.
3. Even just leafing through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor has spent less than 10-15 seconds on your site. And this is a very important indicator of the quality of the site.
4. By publishing long articles on the site, you immediately show search engines that this is copyright content, and not just another copywriting (more on this below).
5. An article with 1,5-2,000 words is very difficult to over-optimize. Even if you use the main key a dozen times in the article, it will be very easy optimization against the background of the total volume of the text. And the search engines will have no reason to think that you are trying to deceive them.

About the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14-15 thousand characters. Today, a more or less normal copywriter on the exchange takes 70 - 80 rubles for 1000 rewriting signs. In total, to get an article with 15,000 characters, you will have to pay 1200 rubles.

This is too much for a content site. Given the quality of copywriting, you need 300 to 600 articles to start getting meaningful traffic. These are too high expenses. Therefore, all webmasters who write articles as "copywriters" order texts for 3-4 thousand characters, no more. And so search engines immediately distinguish them from those who write on their own.

And that's why we won't need 300-600 articles. My site came out to 5000 visitors per day with only 30 great author's articles. That is, you do not need to worry that you will have to spend several hours all your life, every day, to write huge articles.

It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others get from hundreds of articles. But for this we need a little more help with our article after you wrote it.

Step # 3 - Quick access to the TOP

Turnkey article optimization

After you have written an article, you need to do some light optimization (without fanaticism). To do this, take the main keyword request for which the article is written and place it in the following places:

1. In the heading H1;
2. In an SEO title called "title";
3. At the very beginning of the article (preferably in the first sentence);
4. In the alt tag and in image captions;
5. In the URL of your article;
6. Subheading H2;
7. In the middle and at the end of the article.

This will be quite enough for Yandex and Google to understand what your article is about, and on what key request it wants to compete. Now all that remains is to wait for the verdict of the search engines.

Accelerating the entry of the article to the TOP

It usually takes 2-3 months for the article to “infuse” enough and take its place in the TOP of search engines. But you can also speed up this process. Then your articles can be in the first places in just 5-10 minutes after you click the "Publish" button.

For example, here is my article in the TOP-5 in 7 minutes after publication:

To achieve the same result, here's what you need to do:

• Write and publish articles every day at a specific time. If Yandex notices that new material appears on your site every day at 12 noon, it will soon start sending its special robot to your site by 12 noon. This is the so-called "quick robot", whose task is to quickly index new and relevant materials.
• After the article is published, go to Yandex.Webmaster and send your article for revision. This is the so-called "adurilka" Yandex:

• Post links to your new material on all social networks where you can: VKontakte, Facebook, Twitter, Google + and others.
• Make a newsletter in your subscriber base with a notification about a new article (if you don't have one yet, it's time to start collecting)

Actually, this is where the main work on website promotion ends. Now you need to repeat this algorithm several dozen times, and your site will grow first to "thousand", and then to "ten-thousand". There would be a desire)

I hope that this article was useful to you, and now you better understand how to properly do SEO promotion with your own hands. Add it to your bookmarks so as not to lose. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (extract from personal experience for 10 years \u003d)

See you later!

Your Dmitry Novoselov

Hello friends! The other day I came up with a great idea, sit down and scribble an article on the topic of seo site optimization on my own step-by-step instructions for beginners, after studying which, it will be immediately clear what needs to be done with your site in the first stages for effective promotion.

The declared topic is very popular and at the same time voluminous to reveal its most important points and at the same time do it in the form detailed guide I ended up with more than 20,000 characters, so I split the entire material into 2 parts. Now you are reading part 1, a link to part 2 at the end of the article.

I hope you understand that within the framework of one post it is impossible to fully disclose the declared topic, but I will try to give you all the information on the most important actions in SEO site optimization that you can do yourself right now. After publishing this post, I will gradually fill it with additional links to articles with detailed instructions.

For example, I will tell you about the file robots.txt, as soon as a note on setting up and creating this file comes out on my blog, I will immediately attach a link so that you can follow it and get acquainted with more comprehensive and detailed information. Did you agree? Okay, then let's continue the conversation.

High-quality hosting is an important link in the development of a web resource

Formally, this point of my step-by-step instructions can be considered the first, and before starting a conversation on the topic of today's post, I want to ask you a question. What kind of hosting do you use? If it's free hosting, then throw it in the trash bin immediately. You must understand perfectly well that if you are going to promote your Internet project, then it should work on high-quality and reliable hosting.

You may find this banal, but search engines take this issue quite seriously. And if you have free hosting or cheap and slow-moving, then without warning they lower such resources in the search results. Do you need it? More likely no than yes. Your web resource should work smoothly and be always online - 24 hours a day and 7 days a week.

Most likely you wanted to ask what is a good hosting and which one would I recommend. First, read the article "How to choose a hosting", and I can only recommend a trusted hoster Makhost, because I have been using it for a long time and all my Internet projects, including this blog, are hosted on it.

For now, let's get back to the topic of today's post. Do you know where the construction of a house begins and what its strength and durability will depend on? Have you guessed? Of course, from the foundation, and so, before you promote a web resource and engage in its seo optimization, you need to make semantic core and do it right.

Semantic core - the basis of SEO site optimization

Perhaps someone has already heard these 2 words, and for some they may seem strange and incomprehensible. Therefore, I propose to start with a definition, and then I will tell you several ways how to compose it and where to get the finished one Sya.

Semantic core - This is an ordered list of keywords that describe and characterize the niche of the site as accurately as possible, as well as its type of activity.

This element in promotion is extremely important, the attendance and the further fate of the promotion of a web resource in search engines will depend on the correctness of its preparation.

The semantic core is a hierarchical structure of search queries. As a rule, one or more high-frequency queries (main page), and below in the hierarchy mid-frequency (headings, categories) and low frequency queries (articles, product cards).

If we take as an example a web resource dedicated to DIY construction, then its Sya might look something like this:

Note that this is a very abbreviated and exaggerated example, Sya usually consist of several thousand words. And now there are several options for where and how to compose semantics for your Internet project:

Compose yourself using free tools for the selection of keywords - wordstat.yandex.ru and adwords.google.com/ko/KeywordPlanner

A more advanced option, which is used by professionals, is the use of seo-software, the key-collector program and its brother with truncated Slovoeb functions, and you can also use the free Bukvarix database.

If you don't want to sweat and rack your brains on how to correctly collect semantics and at the same time want quick results, then contact the professionals from the 1ps.ru web studio, they will do everything quickly and efficiently. Proven guys, for the quality of work I can vouch for.

Clustering search queries

The next important step in the step-by-step instructions, which comes after composing the CL, is the effective distribution of key phrases throughout the site. In other words, the task of this stage is to distribute requests as accurately as possible into the most suitable groups, namely, pages, sections, headings and articles.

Many novice webmasters are too lazy to do key distribution, but when they realize the importance of this stage, they have to redo it all over again. Just imagine how much work needs to be done when there are several hundred articles, several dozen pages and subsections on a web resource.

Of course, it's easier to do everything right at once, and then fully control the promotion process and know which direction to move on and what needs to be done for this. How to quickly and efficiently cluster search queries? There are several options:

Do it yourself by hand in Microsoft Excel (long, but high quality)
special software, for example, Key collector (it turns out quickly and efficiently, minus that the program is paid)
take advantage of special online services, there are paid and free (they do it quickly, but not always of good quality, you have to modify it manually)

From my point of view, the most optimal use case is seo software - Key Collector... Yes, it is paid, but it costs its money and even more. Many time-consuming and long-term tasks I do in the collector in a few minutes and have never regretted that I bought it. Google on the Internet for him and you will be very surprised to find out what he is capable of.

By the way, I have the opportunity to purchase Key Collector at a discount, if someone needs to write through the feedback form. I do not take interest and commission, I just help in a friendly way. The only condition is to be my regular reader

Internal website optimization

So we got to the most interesting and large section. After distributing the keys, you can start with a clear conscience to work on internal optimization, which consists of several stages. Next, I will try to briefly and clearly describe each of them.

In an amicable way, it would be necessary to write a separate article for each stage. I will definitely do this in the near future. So, let's begin.

1.Optimizing each page for search queries from SY

We correctly prescribe meta tags (title, description, keywords) for pages, subsections, categories and articles. All pages must have: unique titles, description, meta tags and text. Remember the golden rule, there should be only one h1 heading on a page.

Use h2-h6 headings in articles, use key phrases in them and in the text. With their help, the readability of the text increases and its attractiveness for search robots increases. Know when to stop, everything should look harmonious and natural, remember that you are writing for people.

Attention! The title and h1 must contain the key phrase in the direct entry and it is desirable that they are not the same.

The text in articles or pages must be at least 3000 characters. Keep in mind that search guards do not sleep and punish severely penalties for over-optimized, spammed, and non-unique text.

Be sure to place thematic images in articles and sharpen them for a search query. To do this, prescribe meta tags images (title, description, alt) with the use of key queries.

Some publishers ignore this moment, but in vain, because this is an additional plus to the overall seo optimization of the site, as well as a small increase in traffic due to transitions from services Yandex Pictures and Google Pictures.

As you may have guessed, for a process that is popularly called seo site optimization, step-by-step instructions on their own can serve as an excellent assistant for effective promotion in search engines. So, we figured out this point, now let's move on to the next one.

2. We do internal linking of the site

Another important point in my guide. To make it clear to everyone what it is, let's start with a brief definition. Internal linking - This is the process of placing thematic links within the site from one page or article to another close in meaning.

For example, if the page is devoted to the topic of how to fish for pike with a spinning rod, then it will be useful to place a link to another page of the same web resource, which tells about 5 popular lures when fishing for pike with a spinning rod. Got the meaning?

Why is internal linking useful? Firstly, behavioral factors improve, as users will follow the links and receive the necessary information in full, and this in turn increases the total time of presence on the web resource and the number of page views.

Secondly, there is an accelerated indexing of the entire resource, since the search bots, when indexing, like to follow all the links found on the page. You need to keep this in mind and try to use at least one thematic link on the page.

Thirdly, the overall usability quality... Remember that your Internet project is created for people and it should be convenient and understandable to use. These are not all the advantages and useful properties of internal linking, in fact there are many more of them.

As part of this article, I cannot fully disclose this topic, so subscribe to the blog update, because soon there will be a separate, detailed article.

3. Correct CNC setting

For those who do not know what it is, I will give a transcript. CNC are human-readable urls (links). The appearance of links plays an important role, both for people and for search engines. If your web resource, like mine, runs on the WordPress engine, then setting up the correct display of links will not be difficult for you. I will write more about this in future articles.

As an example, see how the links should look correctly:

1. http: ///kak-vesti-blog/kak-pisat-stati-dlja-bloga.html
2. http: /// 2016 / post-36 \u003d? 274-

4. Setting up Sitemap.xml

Do not be alarmed if you hear this strange word for the first time :) Now I will tell you what it is and why it is needed. Sitemap.xml is a map of your web resource intended exclusively for search robots; it contains information about the pages and links of your site that are subject to indexing.

Simply put, it is a special file that helps search engines do their work faster and better. What is Sitemap.xml useful for? It makes the indexing process much faster. As an example, you can see my Sitemap at http: ///sitemap.xml.

If you still don't have this file, create it right now. For those with a WordPress engine, download and install google XML Sitemaps plugin, it will automatically generate a map and update it as needed. Anyone with a different content management platform or self-written site google information on this topic on the Internet.

5. Set up html sitemap for people

This map increases the ease of navigation for visitors, improves behavioral factors, and also helps to increase the indexing speed of the site as a whole, as it contains a large number of internal links.

Html map is a separate page that is available to visitors and search engines. Bloggers often call it "All Articles" or "Sitemap". This page displays all sections, categories, pages and articles of the Internet resource. In WordPress, html map can be created in a few clicks using plugins Dagon Design Sitemap Generator or WP DS Blog Map.

This is how my blog's html map looks like - http: ///vse-stati-bloga.html

6. Setting up the robots.txt file

Robots.txt file is a plain text file that contains a set of detailed step-by-step instructions for search engines, which contain the rules for indexing pages, sections, files, folders, directories, etc.

This file is located in the root folder. What is it for? Robots.txt - plays an important role in seo optimization, since it can be used to prevent search engines from indexing system files, pages that do not contain useful content, and much more.

7. We use micro-markup

In early 2011, the search giants Yandex, Google, Yahoo and others, announced to the whole world that they were introducing an innovative technology called microdata, it is also called semantic markup.

Microdata is a seo markup of site pages, which uses special tags and attributes due to which search robots (PR) recognize and analyze information presented on a web resource much faster.

Check out what sites look like with and without micro-markup:

Pros of micro-markup in terms of seo:

attractive appearance of the snippet in search results
an increase in the number of clicks on article titles
improving overall relevance

As you may have noticed, the topic is quite large, despite the fact that I tried to tell about all the important points briefly and to the point. As I said at the beginning of the post, this material on the topic of seo site optimization is a step-by-step instruction for beginners on my own, I divided it into 2 parts.

\u003e\u003e\u003e You can get acquainted with the second part at the link - "".

Do not forget to implement the knowledge gained after studying, remember that water does not run under a lying stone How do you like the article? What points from the step-by-step instructions do you implement on your website? What would you add on your own?

Today's article will discuss what to do after the site is created.

Many newbies think that after placing a site on a hosting and its appearance on the Internet, there is nothing special to do.

Here they sit and wait for the site to appear in the top of search results and become visited. Do not flatter yourself!

Even if you have posted very useful content on the site, no one will notice.

After all, no one knows anything about the site except your host provider, you and your family and friends.

It will take a lot of time and work to promote the site.

On the Internet, you can collect useful information bit by bit and do everything yourself, but at the same time spend a lot of precious time, and maybe money.

And what to do, how to promote the site yourself, if you are an absolute teapot in these matters?

Let's figure out what website promotion is, which methods are the most effective, and what expenses can be justified.

Let's try to determine the main aspects:

• your site is made for people (this is very important) and there is a need for high traffic;
• in order for the site to take certain actions to promote it, and since you are new to this issue, the best option would be to contact professionals, but their services are not yet affordable for you;
• since you do not have money to promote a web resource, so you decided to study it on the net.

In principle, nothing is impossible, because any professional in matters of promotion was also a teapot from the very beginning.

Therefore, I propose to dwell in more detail on methods that do not require large expenditures to achieve the goal.

Free website promotion methods for dummies

1. Search engine. The bulk of visitors, as a rule, finds the site through search engines. This method of promotion is one of the most important. Therefore, for a start, it is important to inform the search engines about the site, its in different search engines. It will take a lot of time to achieve the result, so you have to be patient. You can learn more about search engine optimization in the next article, so if you don't want to miss this information, subscribe to blog updates.
2. Social. If you need to quickly go to your site, then for this purpose you can use the possibilities of social networks, forums, blogs and other web resources. The method of promotion through social networks is quite effective and visitors may appear even before the site is indexed by search engines. But this method of promotion takes a lot of time and effort, so you shouldn't focus only on it.
3. Site run through catalogs. Although recently this method has gone out of fashion, it still remains one of the main ones. Adding a site to the Yandex catalog will significantly affect traffic and raise the site in the eyes of a search engine.
4. Now the site has become popular. An article posted on a trust resource, and even with 2-3 links to your site, will also increase the flow of targeted visitors.
5. , the exchange of links with thematic well-visited resources will also do the trick.
6. Using the Subscribe service, where you can post announcements of new articles, will also give positive results.
7. Adding a resource to social bookmarks - also will not be superfluous.

How to write articles correctly

To write articles for SEO promotion, you need to determine the key phrases for which you will be promoted to the top.

• For each request, you need to write articles.
• Each should be written with 1-2 keywords. Their number in the text should not exceed 5-7% of the entire text. Key words should be evenly distributed throughout the text. You can also add less significant (low frequency) phrases.
• When the article is ready, it will need to give a title and come up with a unique description. The main keys must be present and must interest the visitor. Ideally, the title and description should be “selling”.

Let's summarize:

As you can see from the above instructions, the process of website promotion is quite laborious.

The more time will be spent on promoting the resource, the better the effect will be.

Therefore, in order to bring it to the top, you will need to work constantly, otherwise you will not achieve results.

New to SEO and don't know where to start? Here's a quick start guide for SEOs.

After reading this article, you will have a clear idea of \u200b\u200bwhat to do and where to go next.

Let me start with the most important Golden Rule that always works the first time you get to know something.

When reading an article like this, don't distract yourself by thinking about some of the topics below. Just try to follow the author's thought. Leave questions like "WHY" and "HOW" for later.

Hope you are ready! Let's move on ...

How to get started with an SEO guide

As described above, the purpose of this guide is to give beginners an understanding of search engine optimization. I have done some research and have tried to answer some important questions.

I'll start with the first and most important question.

What is Search Engine Optimization (SEO)?

SEO is a combination of strategies that aim to increase the visibility of a website and improve its positioning in search engines. It can be said that it is a way of informing search engines about the quality of a website in order to attract more organic (unpaid) traffic by improving the site's search engine rankings.

For the most part, it depends on the content, structure, and also the links to the website. It is in this direction that it needs to be developed.

But remember! SEO optimization aims to improve interaction with the search engine, but you should never forget about your audience. User experience comes first.

Already have any questions?

Hope to answer all your SEO questions in this article.

Why does my website need SEO?

To answer this question, let's remember what I already wrote about - SEO is necessary to improve website visibility!

And that's why:

Search engines are the largest and best source of internet traffic. You probably already know the main ones:

• Yandex;
• Google;
• Bing;
• Yahoo.

Some of my friends still use the Google search bar to go to Facebook.

SEO newbies always use Google to find information. The same applies to ordinary Internet users. When they want to find something (an article, some services, products, or any other information), they turn to Google.

Another reason why search engines are unique is that they provide targeted traffic. People are looking for exactly what we offer.

User searches are the words that are entered into the search bar. These words are critical. If SEO isn't all that good, our website will be ignored by search engines.

Targeted traffic is about improving income levels. So do not hesitate to invest in if you really want to generate income. And if you do not have time to do SEO on your own, then the O'Es team can help you in your site

What if I don't do SEO on my site?

Here you might think something like this:

"Dude! Is this the exact same question as the previous one? You just explained that lack of SEO is lack of traffic from search engines! "

Yes! You are right ... But I want to dwell on this in more detail. I'm sure you won't mind after reading the following interesting information.

After launching your site, search engines crawl it to find out what site it is. Now, when a user searches for something related to your site, search engines will display your site in search results. Search engines are a brilliant engine, and they are constantly being improved to crawl sites more efficiently. However, search engines also have certain limitations.

This is why SEO is essential. SEO optimization helps search engines learn more about a website.

Proper SEO will attract thousands of users, and incorrect SEO will result in almost zero traffic.

SEO not only makes your site's content available to search engines, but also improves your site's ranking by positioning it higher in search results. Therefore, it will be easier to find you.

The competition is constantly growing and SEO practitioners undoubtedly have a clear advantage in questions and audience engagement.

Hopefully the concept of SEO is clearer now.

Let's move on to the next question in our guide.

Can I do SEO?

Yes, SEO is difficult, but not too difficult if you track all the changes! The basics of SEO are pretty simple, so the key is how you implement your chosen strategies. The internet is full of free resources () to learn how to do it right.

Practice and you will become an expert in your niche! ..

If your site is complex and you are not ready to learn and implement strategies, seek professional help.

But remember: you need to be very well versed in basic SEO concepts! ..

I think that now you can easily answer the question: ""

The next section of my guide contains more practical information and a lot of advice regarding SEO strategy.

How Yandex and Google work? Black SEO / White SEO

Before discussing SEO in more detail, I would like to tell you about black SEO and white SEO. Here's how they can be summarized:

Figure: 1. Black SEO, White SEO

Remember, we are white-hat SEO. I will not go into details of the comparison. That's all for the basics. At least I have on this topic.

Before we move on to the next point, check out the list of major SEO topics:

• keyword research;
• optimization of site pages ();
• external SEO (external factors).

Keyword Research

Almost all SEO beginner guides ignore this point. In my opinion, it is one of the most important.

SEO is a keyword game.

Therefore, I decided to elaborate on this issue. What is keyword research and why is it important?

In the previous part of this tutorial, I talked about custom searches. The user's precise wording is called keywords.

You must know keywords related to your topic or niche if you want to be successful in SEO. Different keywords have different meanings depending on search volume and some other factors. We do not need to delve into these aspects in this guide.

Keyword research aims to figure out the intent of users. What exactly are users looking for? These are the keywords.

Using the right keywords is critical to your site's SEO. They enable you to better understand your target audience. And this increases the relevance of your site in relation to your topic - this is very important for SEO and search engines.

You need to do proper research to find valuable keywords related to your topic before launching a website. Even if you already have a website, you can optimize it with the right keywords.

If you want to know more about keyword research, check out the following articles ...

Let's move on to the next step!

SEO-optimization of site pages

SEO for a website page means everything that is displayed on it and concerns its programming. Need to optimize website pages, posts, etc. for search engines.

In short, it's content optimization for search engines!

Internal page SEO covers many aspects, so let's break it down.

1. Content

Content is the largest part of a page's SEO. You may have heard a famous quote regarding content:

"Content is king." There is no doubt about that.

Figure: 2. Content is king

Do you know that GoogleIs the biggest search engine !? The main priority of the company GoogleIs the provision of the best quality content to its users, relevant information available on the Internet.

Company Google also appreciates content of the correct length. Write long and informative texts.

Content on your site isn't just text. These are videos, photos, animated slides, infographics, etc.

Content – not a king! How you present it is what matters.

Ensure the best user experience and optimize your site for search engines at the same time. Then your readers are more likely to share your content.

Pay more attention to good content:

1. Headings - Create engaging headlines that will increase the reader's interest in the article. You only get one chance to make a good first impression.
2. Keywords - Choose keywords that would bring people to your site.
3. Links - Link to quality sites that complement your site. This encourages sites in your niche to connect with you.
4. Quality - Try to publish unique and quality content. This forces users to come back to your site because they won't be able to find the same content elsewhere.
5. Freshness - Posting content that is not outdated is a good strategy, but it's worth adding new content regularly as well. If you don't have time to add content to your website, consider creating a Q&A section or blog on your site.

Figure: 3. Dependence of the positioning of content in Google on the number of words

When creating your content, don't forget about keyword research.

2. Site menu

The site menu is in second place in terms of site optimization - you also need to take care of it.

An example of a bad menu is when categories are completely out of place in relation to the topic.

I personally saw several sites that dealt with health issues, but the categories on the site were related to fashion. Don't harm your own SEO.

This greatly interferes and distracts the user ...

If the menu is unsuccessful, what is the likelihood that the visitor will never return to the site? - 80% ...

Take care of the convenience of your site! Google it will be appreciated.

3. Website speed

Yes! Website loading speed matters a lot! Have you ever heard of waiting times? Let me tell you what it is.

The user is looking for something and your site appears in the search engine result bar (SERP).

The user then opens your page. The waiting time is the time during which the user remains on the site after clicking on the link.

This is a very important factor in search engine ranking.

Figure: 4. Waiting time on the site

Let's see what happens with an example ...

Imagine that you are looking for something and then you open a site that appears in search results.

What if the website takes too long to load? What would you do? Will you wait? Hardly. Most likely, you will close the tab and go to another link ...

This is how latency affects your site.

Figure: 5. Average website load time

In short, the user needs speed, just like Google... By improving the speed of your site, you will reduce the waiting time and therefore improve your ranking in search results.

4. Website design

Website design is another important factor for a good user experience ... The theme should be interesting and memorable.

I prefer websites with attractive designs and informative content. I can of course read content on a badly designed site, but only when it's the only search result ...

There are many websites with great content but poor design.

Ask yourself a question - will you stay on a site that cannot be properly viewed from a smartphone?

Most likely, you will stop visiting this site altogether ...

I say this from personal experience!

Design is not only about what a website looks like. It's also how the site works.

The site should be responsive and attractive.

Well, stop talking about page SEO.

External SEO

Outside SEO is as essential as page SEO - it helps to make your domain more authoritative in the eyes of search engines.

In other words, it is a way to make your site trustworthy in the eyes of search engines.

This will happen when other well-known sites give the search engine a signal that your site has the best content on a particular topic.

How does this happen?..

We need other well-known resources on the Internet related to your niche to link to our site. Technically speaking, this is called link building.

Naturally, this does not happen automatically. Post high quality content on your website and share it with interested people on various internet marketing platforms.

Eventually, someone will start linking to your resource.

The best link building strategy is creating good content. Then you need to inform everyone else about it.

But remember, in today's competitive environment, you need to be good at link building. Use techniques and advice from well-known quality sites.

Your hard work in this activity will surely be rewarded with a good rating.

Just know what to do:

• use social media to promote your content;
• do blogging and guest blogging;
• suggest solutions in discussion forums;
• share photos and videos;
• build meaningful business lists.

The following heading may annoy you a little, but trust me, this is important information ...

What do links look like and how do I get them?

Tags to links

This is a signal for the search engine. Something like, “Hey! The following information is a link. This is called anchor text. "

1. Link location. This is information for the search engine about the site to which the link leads. Such a site can be a web page, image, download, video, etc. You can save the location of the link.
2. Link Visible / Anchor Text: You may have seen text like this - blue, bold or underlined - that is interactive. Clicking on it takes you to another web page. These links are called anchor text.
3. Link tag closure: As you might guess from the tag, this is a signal that directs the search engine to the end of the link.

You will need the above information when you start creating links.

On average, the higher the score, the more domains will be associated with the web page.

Okay! We now have an idea of \u200b\u200bsome of the communication parameters. Moving on. You need to figure out how you can get links.

I think I was able to influence your thinking about link building. Now you understand better what external SEO is ...

Where to go next?

Now that you've gone through the SEO guide, you might feel like I'm missing out on a lot of important information, especially if you're not a beginner.

Yes, I did it deliberately.

I could write 50 thousand words on this topic, create a long and detailed manual. But trust me, it would irritate beginners.

There are many such tutorials on the internet. Why did I decide to add mine?

My goal is to give you some basic understanding of the concepts. You can read more about them in other guides.

As you continue on your way, try the following:

Once you've done all of these things, keep learning and improving. Explore the subsections of my guide - you will find more and more information thanks to experts in the field of SEO.

Parameters like domain authority, page authority, trust level, citations, backlinks and spam are very important. They can significantly affect your rating. Use Googleto study the issue in more detail.

Summing up

I'm sure you've improved your SEO knowledge with this guide.

Feel free to ask questions and learn further. I wish you success!

Magomed Cherbizhev