Fast promotion of the youtube channel. How to promote your YouTube channel. And yet here are a couple of tips

Forget everything you knew about YouTube channel promotion. This article will not contain the next 33 banal advice, such as - put a call to action, run contests, create playlists and make a beautiful header.

You already know all this ...

There is a lot of information about this on the Internet ...

There are many opinions on how to promote a YouTube channel from scratch and for free. But, here I will give my view of the promotion. You may not agree with him.

Involvement

Back in 2012, YouTube promoted videos that received more clicks. YouTube now counts time spent watching.

But this does not mean that now you only need to create long videos.

YouTube does not take into account the actual time, but the ratio of the time spent to the total length of the video.

In my opinion, of all the ranking factors on YouTube, engagement rate is the most important right now. If the viewer watches the video to the end, then for YouTube algorithms this will be a good signal and YouTube will begin to promote this video itself by the corresponding key request, and show it to people who are potentially interested in this video content.

Have you noticed how recently, many YouTube bloggers, at the beginning of their videos, urge you to watch the video to the end?

Every effort should be made to keep the viewer's attention. For example, promise the viewer that he will receive some kind of bonus at the end.

If the viewer subscribes after watching, or looks into the channel's feed to watch other videos, this will have a positive impact on promotion.

Submission is important

But nothing is more important than how you present information.

The engagement rate is influenced by competent speech, when the viewer is conveyed information in a simple and understandable, spoken language, quickly and not bored.When speech is without water and only in essence.

The most common comment on YouTube:

..at a speed of 2x it is better to look..

Because, most YouTubers pour water and talk slowly, and even without intonation. What can be told in a minute, they stretch out for half an hour.

Therefore, serving is extremely important!

And don't forget to warm up before recording your video. Record some trial versions, and you will be amazed how your speech, voice and diction will get better every time.

If the budget allows, you can order a voiceover for some video formats, as in the dubbing of Hollywood films. For example, on the Kwork exchange, voice acting is not expensive.

Attention

It is important to say the most valuable thing at the very beginning, not to delay it to the end. The viewer in the first seconds decides whether to watch your video or close it.

This will affect engagement, you need to grab the viewer's attention from the first seconds.It is not necessary, like everyone else, to say at the beginning what this video is about, you need to get down to business immediately.

Do not delay the most delicious at the end.

I don't even introduce myself in my videos, from the first seconds I start talking in essence. My video about, is gradually coming to the top, and at the moment it is already on the 2nd place in YouTube search results for the query “networking”.

Soon I will go to the top and I have no doubt about it.

But for the request "landing", which is quite popular, I already came out on top:

Thus, I shattered all the generally accepted rules for promoting YouTube channels. When I recorded this video, I was living in a hostel, I had no money for a microphone and a camera. Thus, to tear everyone to smithereens - nothing is needed)))

Sound and personality

The sound is more important than the picture.

The picture is also important, but if the speech (audio) sucks, the video sequence will not help, no matter how cool it is. Personality is not always important, contrary to popular belief.

My experiment has confirmed this. I recorded a video where I am not in the frame, instead of me, the streets of New York are shown in time-lapse, nevertheless, the video gained more than a thousand views in a month. And the ratio of likes to views is very high, like that of top bloggers, such as utopia shows or yang topless.

Analytics

Use analytics. See which videos viewers turn off immediately, and which they watch to the end.

It's like a lie detector that doesn't lie.

Pay attention to what you say at the moment when the audience closes the video? So you can understand your mistakes and eliminate them in the next videos, each time increasing the efficiency of the YouTube channel promotion.

I do not mean the analytics of the entire channel, you can analyze each video separately, the section "Audience retention" in the video analytics:

This graph is smooth, it shows that people are watching to the end. No jumps. For example, if I said that all BM-shiks are sectarians, then all fans of business youth would be offended and close the video without watching it to the end. Then the schedule would be uneven.

SEO

YouTube knows every spoken word and phrase from your video, it understands your conversation, and then uses all these words in promoting the video.

Even if they are slurred.

Words are key phrases for which your video will be ranked and displayed.

When I entered the query "Matrix" in a YouTube search, in addition to the usual videos, in the second place was a video about Morpheus, the main character of this film.

YouTube somehow guessed that these videos are related. Although the title of the video did not have the phrase “Matrix”.

Also, YouTube substituted this video for me in the recommendations when I watched the review about the matrix.

Heading

All your marketing efforts will go to naught if you don't come up with an attractive headline.

If the headline sucks, nobody's going to watch.

You need to come up with a title that makes it feel like a must-see video. I covered in more detail how to write killer headlines in.

Still, here are a couple of tips:

• Irresistible
• Keywords first
• Branding at the end
• Precisely represents the content
• Specifics and numbers

Don't forget to include keywords in your tags. It is advisable to make a unique description using keywords. It is better to write the key phrase closer to the beginning of the heading.

Please note that very often Google in search results does not display sites, but YouTube videos.

Try to enter something now ..

For almost any request, you can stumble across YouTube.

If you add the word “video” to the title of a video, it will greatly increase the chances of the video being listed in Google and Yandex.

Short rollers

Short video clips are in vogue now, in the era of information fatigue.

Research from Buffer Social shows that the ideal length for YouTube videos is 2 minutes 54 seconds.

It is better to make short videos at the start of the YouTube channel promotion, breaking the video into topics.

And insert a key request in the title. For example, “how to lay the foundation”, “how to keep accounting”, “how to choose a DVR” and so on.

This will allow us to more widely cover the semantic core, and, as a result, get additional traffic from Google and Yandex.

Articles from speech

If you transcribe text from audio, you can get a very good article that can be published on the website, in the guest blog, or on social networks.

In other words, take the script and adapt it to the article.

Thus, I scored more than 10,000 reads per day, although it was just a speech for a video, initially I did not even think about the text, I had no idea that such viral articles could be obtained from scripts.

You will probably say that this is an accident and I was just lucky. But, I repeated it on another site, and the article had such a powerful effect that the editors of Spark magazine pinned my article for two days on the main page.

This will not give a bad head start at the beginning of the way to promote the YouTube channel.

Doodle video

This hand-drawn video allows you to perceive and learn not only through speech, but also visually.

This greatly increases engagement. For example, a BM video (I don't like BM, but a good example) got 250 thousand views on landing pages.

Just to compare, one video got more views than some sites with hundreds of pages get in a whole year.

Here's a Doodle example:

Uniform preview style

Beautiful previews are crucial in YouTube promotion and entice to click.

But, I think that you need to make miniatures not only beautiful, but in the same style.

If you look at YouTube channels now, many make beautiful previews. But, this is only at first glance, in fact, they are all different, and when you look at the YouTube channel as a whole, it seems as if it is a trash can, into which pictures from 20 different sources have been thrown.

We need a uniform style.

Because, after watching one of your videos, a casual viewer will most likely open the entire channel (feed) to evaluate other videos. Imagine how surprised he would be when he sees tons of other beautifully designed content?

This greatly increases the likelihood that a person will subscribe.

According to research, it has a very strong effect on the conversion of viewers to subscribers. There people follow more often when they see a holistic profile.

And viewers who accidentally come in turn into subscribers.

I think that on YouTube it is necessary to do the same, now very few people do this, but I think in the future everyone will come to this.

Otherwise, the canal is like a courtyard, people come in and go.

The preview is also important because the viewer will see it in the recommendation block. And if the preview is beautiful and attractive, then the person is more likely to click, increasing the CAP of this video in the recommendations.

It is not difficult to guess that if the STR on YouTube is higher than that of competitors, then your video will be shown more often, expanding the reach of your audience.

According to research, previews are better at promoting YouTube channels if they have faces. And also with flowers that do not merge with the general background.

If you don't know how to make previews, order from freelancers, they will make you catchy and exclusive previews, such that you will not be able to do without views. ...

Lighting and background

The picture is also important and the light greatly affects its quality.

If you are shooting yourself, then the lighting should be diffuse and bright. The light should not be from the side, but straight. Then you will look more solid, pleasant, and facial imperfections will be smoothed out.

The background is also important, it should be one non-catchy color, for example, as on the channel at Wylsacom, which reviews electronic gadgets.

Many people get too close to the lens, because of this, their face occupies the entire screen.

It is unpleasant.

Followers

Don't rely on the number of followers, especially if you are a businessman.

It happens in such a format that a person only needs to look once and that's it. Why would he watch the pouring of the foundation or the creation of an acrylic bath 1000 times.

If there are no subscribers, that's okay.

People will still be constantly coming in from organic, if SEO is properly configured.

Which is better, mountains of subscribers with scanty views on a half-dead channel, or thousands of views without subscribers?

The answer is obvious.

Entrepreneurs tend to create educational content that solves a problem. The subscriber solved the problem and forgot, he doesn't need to subscribe. He will not solve the same problem all his life.

Therefore, do not care about subscribers. My opinion!

I don't care about likes either.

The number of likes does not play a big role in the promotion of a YouTube channel. There are examples when videos with a huge amount of dislikes get high places. It doesn't matter what the viewer's reaction is, whether people like you or not, if you managed to grab their attention - that's a plus.

Content stock

Everywhere they write that supposedly you need to upload content strictly at the same time.

That's bullshit!

Don't be fanatics.

You don't need to publish content at the same time, you just need a balance - if you made 30 videos at once, you just don't need to upload them to the channel in one day.

Be predictable like PewDiePie, who always has a few videos in stock so that in case he gets sick or burns out, he always has something to post.

Subscribers have a certain level of heating. If you post too often, then they simply do not have enough attention to digest all your information.

You need to let them get hungry.

But, if you do not spread it for a long time, the subscribers, on the contrary, will grow cold.

Perhaps the perfect regularity once upon a time helped in the promotion of YouTube channels. But, now the era of information noise has come, when content bombards subscribers from all sides so that they no longer react to any regularity.

If you have really cool content, subscribers will wait.

But, it never hurts to have one or two rollers in stock.

For example, I generally hate YouTube channels that generate videos like hotcakes. And the numbers confirm that I'm not the only one - such channels have a lot of views and few subscribers.

People don't want to entrust their attention to someone who doesn't care about quality.

For example, I get so worried about the content of the content, and raise the bar so much that after watching my video, the viewer has a "WOW" effect.

After watching, he is doomed to subscribe. Here's what my subscribers write to me:

Virality

If everything is done correctly, in all aspects, presentation, speech, image quality, previews, SEO, cool useful content. Then, people will start sharing the video.

For example, many webmasters, owners of informational sites, embed the best videos on a topic in articles on their sites.

Like this article.

And this is a very powerful signal for YouTube algorithms. A study was conducted, which showed that those videos that are embedded on sites have higher positions.

Secret sauce

When your channel reaches the first results, several dozen videos and the first thousand subscribers accumulate, you can try paid advertising.

But, don't make the mistake that 90% of beginners make.

It's important to remember one thing - choose small channels and groups.

Advertising on large channels is very expensive and the effectiveness is negligible. Because subscribers of large channels are already spoiled by advertising, they saw it so often that they have already ceased to react to it and take it seriously.

Most aspiring video bloggers face the same problems: there is a channel and an idea, there are several videos posted, but the traffic and subscriber numbers are still at zero. What is the reason? Why are video hosting users not paying attention to the channel, and how to make it popular? Read about all this in our new material.

How are you with the channel occupancy?

Effective promotion of your own YouTube channel is impossible without interesting and, of course, high-quality content. All uploaded videos should be relevant, have a meaning and a social focus, that is, cover pressing issues.

If this is an independent filming, you need to strive to ensure that the finished video contains as much useful information as possible. The video does not need to try to hide the already known "secret tricks". Otherwise, after watching your video, the user will go to another channel in search of a similar video on similar topics.

The success of any YouTube channel is simple - you need quality content.

This works 95% of the time.

"Don't forget to subscribe to our channel"

This call to action should be included in every video you post. This will allow the user to become a regular viewer of your channel and return to it at any time.

The importance of a subscription should be motivated by new interesting videos, promotions, or supported by any other, and, most importantly, new and useful information. The more subscribers you gain, the better the channel will develop. This can be achieved using, for example, annotations, which are displayed in videos in the form of notes "subscribe to the channel", "watch the next video", etc.

Surely you have already come across when, in search of the desired video, you watched a couple of other videos, such as "watch similar videos". This is also a call to action, very effective, by the way, from the point of view of the marketing mix. It allows you to keep the user on the hosting for a fairly long time.

Channel decoration

The design of the channel, corresponding to the theme of the videos posted on it, is also referred to as important points in the promotion of the channel.

The first thing a user sees when he looks at your channel is a header and an image. If these are in no way related to the topic, he may get the impression that the channel will be of little use to him, and he will leave it in favor of another. Needless to say then about subscribing to the channel.

If you are unable to resolve the issue on your own with the design, contact experienced freelancers, whose prices for services today start at 200 rubles. This is not much compared to the fact that you will have a fully-fledged channel.

Info businessmen promoting their name or blog are advised to post their worthy photo on the channel.

Musical accompaniment

Watching a video with light, unobtrusive music in the background is much more pleasant than one where there is silence or only the voice of the person shooting. This is especially relevant when creating podcasts, filming a video from the screen, explaining something. You can find a good theme in the YouTube music library.

Regular updates

Without the regular uploading of new videos, things won't get off the ground.

This is due to the fact that:

• firstly, YouTube loves it when videos are added regularly: this indicates that the channel continues to develop and some work is being done on it;
• secondly, if you regularly (every day, every three days) post videos on your channel, you cannot avoid the growth of subscribers due to systematic views.

Optimizing videos

An effective way to grow your existing YouTube channel is to optimize your videos. Today, even thanks to the optimization of video recordings for low-frequency requests, you are guaranteed to reach top positions. To select non-competitive key phrases with a low frequency, we recommend that you look at a service such as wordstat.yandex (dot) ru. Don't forget about high-frequency queries.

Monetization

You may have already seen the item about monetization in your channel settings. But it doesn't always work. For example, if you set Russia as the country of residence, you will soon receive a notification from YouTube that while you have low traffic, and therefore there is no opportunity to make money on video.

Many beginners agree with this: everything is true, isn't it? Yes, that's right, but some users even with one posted video are moderated. What is the reason?

The fact is that it will depend on which country is specified in the settings whether you start monetization immediately or not.

Don't believe me? Try to change the settings yourself and click on the power button. The fact that everything turned out well will be evidenced by the dollar sign opposite each of your videos.

But that's not all. In order for the uploaded videos to start generating income, you need to conclude an agreement through a special media network or directly with YouTube.

Advertising move

Although this method of promotion carries with it financial risks, it is always successful when promoting a website. The main thing is to decide on the site where your advertisement will be placed. From our experience, we recommend Google AdWords. However, it can be other YouTube channels with similar topics or social networks.

In any case, for advertising, you need to choose only those resources, the subject of which corresponds to your own. The text should be "catchy", so that after reading it, you will definitely want to visit your channel. With a successful advertisement, the number of views of your videos will increase in direct proportion to the number of subscribers.

Promotion programs

To promote channels on YouTube today there are a lot of channels.

We will tell only about the most popular ones:

• Youtuber 2.0 - this application can play a big role in cheating live, interested users, who, in fact, will view your templates in the future. The download price is quite affordable. So, having downloaded the trial version on the World Wide Web, you may want to install it on your computer and the main one;
• Ztube - by the principle of functioning, it resembles an exchange between viewers of a video hosting service. The number of subscribers, likes and dislikes can be increased due to the users of the program in question. Nothing is required from the channel owner, the program will do everything on its own. You can also find it on the Internet.
• Vagex is a project of foreign origin, the work of which, as in the previous case, is based on mutual exchange between visitors to the resource. Exchange views, likes and dislikes. While the project is little known in Russia, thanks to which you can easily recruit referrals from Russians. It has its own forum. In general, the resource is fully automated. The only drawback is the completely English-language interface. But this problem is completely solvable due to the google translator.

It's hard to imagine the internet world without YouTube. This wonderful resource contains countless videos, so you can find whatever your heart desires here.

But with the help of YouTube, you can not only have fun, but also make money and gain popularity for yourself.

Both will be possible if you know.

Simple but effective methods will help you make your YouTube channel popular with users and attractive to advertisers.

Many people need YouTube channel promotion

The world's most popular video hosting and the second largest resource in terms of traffic volume can be a great place to spend time not only with interest, but also with benefit, and to make money.

But you won't be able to earn anything until you understand how YouTube works and find ways to promote your channel!

What is YouTube: a little history

In 2005, two intelligent programmers S. Chen and D. Karim and one designer C. Gurley founded a video hosting.

There are different versions of why these people wanted to create such a project. According to one of them, Karim could not find clips on the network that he would like to watch.

According to the second, the idea came to all three at the same time, when, exchanging videos, they discovered that there was no capacious storage for them on the Internet.

In any case, so as not to lead to the creation of YouTube, we are grateful to the creators for the implementation of their idea.

It's hard to believe it, but at first YouTube was not very popular with users, fame came to it only when the creators improved their service and added the ability to comment on uploaded videos.

In less than a year and a half, the number of daily views has grown to 100 million, and investors queued up to invest in YouTube.

YouTube received a new round of development at the end of 2006, when the service was bought by Google, paying over one and a half billion dollars for it.

For 10 years, Google has made the resource even more popular by expanding the capabilities of users, for example, the owners of especially promoted channels have the opportunity to earn money.

Some statistics from YouTube:

• the constant audience of YouTube is over 1 billion people, that is, almost a third of all Internet users;
• over the past two years, the increase in audience and viewing time has made over 50%, and in the future this figure will only increase;
• according to research conducted in the United States among young Americans (under 49 years of age), YouTube is ahead of any cable channel in popularity;
• the geography of YouTube is impressive: almost 90 countries where this platform operates, 76 languages, into which the interface has been translated;
• the modern person prefers to get new information through watching videos rather than reading text or listening to audio, which means that YouTube has a huge chance of increasing its capacity.

How can you make money on YouTube?

As I said, on YouTube you can not only have fun, but also make money with it.

How to do it?

If you managed to promote a YouTube channel and acquire a large number of subscribers, then you can earn money on:

• commercials that transmit the video or are embedded in its middle;
• contextual text advertising - a link that is placed in the description of the video;
• selling goods and services (that is, on your channel you advertise some goods and / or services and receive money from advertisers).

Should you promote your YouTube channel?

Imagine that your channel is viewed by 100,000 people a day, which gives you the opportunity to earn $ 100.

You have a salary of $ 3,000 per month. More views - more money!

Why do you need to promote a YouTube channel?

If you are convinced that making a profit on YouTube is possible and would like to try your luck with this type of earnings, then you need:

• they must be copyrighted;
• not to violate the laws of your country;
• the video should be updated as often as possible (at least every other day).

Promote your channel.

This must be done in order for advertisers to come to you.

If the channel is not popular with viewers, then the chances of earning are scanty.

Please note that you want real followers, not bots.

3 basic principles of how to promote a YouTube channel

As much as you would not want the channel promotion on YouTube to take place as soon as possible, do not rush to use illegal methods.

The channel's management, and the employers themselves, make sure to cooperate only with law-abiding and honest video bloggers.

Artificial methods of promotion, scandalousness of the posted videos, provocations will add to your popularity, but are unlikely to attract advertisers.

Adhere to three basic principles of working on YouTube for a smooth channel promotion:

YouTube channel promotion: 10 effective ways

Here are 10 effective ways to help promote your YouTube channel:

Title, description and tags.

The description and should be unique and intriguing so that the user gets interested even before viewing.

But the description with keywords will affect whether users will see your video when searching or not, and how it will be in the search engine.

If you create a competent SEO-optimized description, the channel promotion will take place without your help.

Create a unique face for your channel.

Think about how the main page of your channel will look like, what the design will be - everything should compare favorably with competitors.

It is also important to come up with a logo that is recognizable and easy to remember.

Ask your friends to do the same, and also be sure to post the most interesting video on your page on social networks.

This method of promoting your YouTube channel is paid, but not that expensive compared to how much you can earn from advertisers when you become a popular video blogger.

You can order in the following systems: Google Adwords, Yandex.Direct, Begun.

The bigger, the better.

If you are going to upload one video a month, you will never be able to promote your channel on YouTube.

The more interesting materials you upload, the faster you acquire subscribers, so it's worth considering whether you can fill the site with content even before starting a channel.

If you ask correctly, you will be listened to.

A video blogger of mine (not the top one, but he has enough for bread and butter) noticed the following trend: more likes, comments and subscribers are gaining the video in which the author directly asks for it.

Everyone thinks: "Well, since a person asks, I feel sorry for him to like to put it."

Earn popularity with others.

See which channels are in the top on YouTube and create some kind of video on the topic.

For example, one in which you will criticize the author (do not overdo it with criticism, so that you will not be complained about for slandering the administration).

Or, let's say you give answers to the questions that the author of the top video raised, but did not fully disclose the topic.

Viral videos are the key to fast promotion.

If at least one viral video appears on your channel (something that gains millions of views in a couple of days and is actively discussed), consider that success is in your pocket.

However, creating viral material is not so easy, you may have to seek professional help.

Make friends with top video bloggers.

Yes, making friends with YouTube stars will not be so easy, but if you succeed, chances are that the author of the top channel will mention you in one of his videos.

And if he does, then his subscribers will rush to you to see who you are and what you are.

Now the main thing is not to disappoint them.

Listen to the wishes of the audience.

Be sure to read the comments to your vidyashki, respond to them, thank them for the compliments - commentators love when the author is open to communication.

And also listen to the opinion of your audience, for example, if almost everyone asks you to post more master classes on cooking desserts, and videos on this topic are gaining the most likes, then actively work in this direction.

If you don't understand, how to promote a YouTube channel on your own, hire a marketer to make sure you become the top video blogger.

Yes, he will want money for his services, and the better the specialist, the more he will have to pay, but if everything works out, then you will pay off your investments a hundredfold.

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Dmitry Smirnov, as always, is in touch with you, and in this article I want to tell you how to promote your channel on youtube quickly and easily! Many are very often interested in the question of how to promote a channel from scratch, because many bloggers decide to additionally engage in a video blog.

If you are sorely short of time to study a topic, ways and methods of promotion, you can always turn to professionals. Excellent, and most importantly effective service online promotion on Youtube is able to raise the position of your video creations in a matter of days. Need subscribers, views, likes and comments for a Youtube video? Let's use it! "

In the last article I wrote about how to register on YouTube quickly and easily, and now let's talk about promotion itself!

How to promote a channel onYoutube

Today, the video hosting YouTube is one of the most popular portals on the Internet, television is gradually leaving everyday life and is being replaced by YouTube. This is due to the fact that information can be found on any topic, and the unofficial submission of video material by bloggers makes videos much more interesting than TV programs. And this factor explains such interest in video hosting among young people. Young people see how popular you can get if you create your own channel, but often this does not lead to success, because the content is either banal and "licked" from one of the YouTube representatives, or they do not have the patience to continue this business, since the number of subscribers is growing very slowly, and it is the number of views and the estimated income for which many create their channels depends on subscribers. But if the author of the video is to blame for the first reason, and most often there is no future for plagiarism, then in the second situation, you can resort to simple methods that will help answer the question: "How to promote a channel on YouTube?"

Channel promotion can give both a good increase in subscribers, or it may not bring any result - it all depends on the content that is laid out on the channel. Many people are looking for information on how to promote a channel quickly and easily, without effort, but we all know that this will be simple nonsense! If the author is chasing only money, and he doesn't care about the quality, the idea of \u200b\u200bthe video, then even the promotion will not be useful. First of all, you need to use your own “zest” in your video material, because every person in the world is unique, and although it is difficult to come up with something of your own, unique because of the great competition today, but after trying, the result will not be long in coming. And if something unique is already there, then by simple manipulations with the video you can increase the popularity of the channel, you just have to follow a few rules:

• When uploading a video to a video hosting service, many people do not pay due attention to the description of the video - this is a big mistake. The description should "sell", that is, the person who reads it should want to watch the video. There is no need to compose large texts, even 5-6 sentences will be enough, the main thing is that the written words should attract attention and kindle interest in a person to watch the video.
• You need to write tags under the video, and the more there are, the better, because the tags are used to display videos in the search. And it is thanks to the tags that many well-known channels have gained their popularity, since you can catch up with very good traffic.
• The design of the channel also affects the number of subscribers. After all, it is much more pleasant to look at an interestingly designed "header", the presence of playlists, where all the videos are packaged. Don't forget about the video preview. This is the picture that is on the intro of the video, it should also attract attention.
• The correct creation of annotations in the video will also increase the number of viewers. In the annotations, you can write a motivation for action: "Subscribe to the channel", "Tell your friends about the video", etc. this is more of a vendor trick, but it works here too. But do not get carried away with pop-up windows, because turning them off will not be difficult for the viewer, and your work will come to naught, here you need to have a sense of proportion.
• In order for subscribers to steadily become more and more, you need to post links to your work on various forums, sites, similar in video topics. But you should do it unobtrusively, because people don't like obsession. Such links can be given to people as if advising them to look, but not to persuade them to do so.
• One of the ways of promotion is also paid advertising, which has also become very popular recently. To do this, you do not need to contact people who specialize in promoting Instagram or other projects, because none of the platforms is like YouTube. And such people may say that they know how to promote a channel on YouTube, but you should not fall into confidence in them. It is worth submitting paid advertising on the channels of this video hosting, the content of which is very similar to the video sequence of your channel. But the money spent will not be useful if the above rules are not followed.
• The golden rule: be friends with other video creators. If you get acquainted with the authors of other channels, then you can engage in PR channels in your videos, by mentioning them in the video and inserting links in the description to your video sequence. Today this is practiced very often, and such acquaintances often flow into the friendship of bloggers, and then, possibly, into the creation of common projects.
• Create videos on relevant topics! What worries humanity in the first place today: the release of the new iPhone, the latest news in the gaming industry, about fashion, politics? You need to try to review the latest news, this can lead to a quick set of many views in a short time, and this makes it possible that there will be more subscribers on the channel.
• Interactivity. In videos, you need to communicate with viewers through comments: you can ask them to express their opinion under the video, you can make separate episodes - “Podcasts”, where the subscriber will hear answers to questions. Do not forget about communication in the comments, because communication with your audience always captivates people.

These are just the basic rules, following which you can increase your popularity. At first glance, their task is difficult, because here you need to have the skills of many professions: designer, salesman, copywriter, etc., because channel design, eloquence, the ability to insert "carrots" into a video is difficult at first. But do not give up, because, one way or another, the result will come anyway, maybe not immediately, but everything will work out. And if you don't want to waste your strength and nerves, then you can spend money, but you need to do it wisely, otherwise the result will be reduced to 0.

And now there is no need to ask the question: "How to promote a channel on YouTube?" - on the forums, but you need to start taking clear actions, because only actions will lead to any result. There should be no room for doubts in your head, because YouTube loves only brave, decisive people, and examples of such people are popular bloggers, in whose ranks, perhaps, in the near future, you can be seen.

If you want to become popular and make money on it, then you need to start promoting the YouTube channel right now. YouTube is the most popular video hosting service, which has become a constant source of income for many famous bloggers, streamers and other interesting and enterprising people. But as you know, popularity does not come by itself, you need to earn it.

Preparing the channel for promotion

To quickly promote a YouTube channel from scratch, you need to use paid and free promotion methods in combination. But before you start optimizing and advertising a channel, you need to create and design it correctly.

To create a promising channel you need:

• Decide on the topic and niche that the YouTube channel will occupy. Choosing a topic is a very important step. The fact is that in popular and profitable niches it is much more difficult to promote a channel. But if this is still possible to do, then the earnings there will be appropriate. It is best to do what you really understand. And it doesn't matter whether it is entertainment, children's, game or scientific content. Passion and dedication always attracts viewers.
• Watch videos of popular bloggers and come up with your own individual "chip". Every popular blogger on YouTube has its own "trick". This makes the personality memorable, which does not allow it to be confused with anyone else.
• Create a memorable image. The creation of the image should be focused on the target audience. The closer the presenter is to the viewer, the more attractive he will seem.
• Shoot a few videos with high-quality equipment. Good video quality in 2017 is an integral part of a popular channel. Therefore, the light, equipment, sound should be, though not of ideal quality, but no worse than the standard one.
• Before publishing, find out the opinion of friends and acquaintances and bring the image to perfection. The help of friends and acquaintances at first will help to identify all the shortcomings and work out all the weak points. Therefore, you need to try to connect as many people as possible, because in return you can get really valuable advice.

Types of promotion

When the user already has his own account, which has collected a small collection of videos, it is not clear what to do next. Wastely draining videos that no one is watching is a very dubious activity. Therefore, you need to put the camera aside and tightly engage in promotion.

Channel promotion is of two types:

• paid;
• free.

The question of money is always relevant, but in order to achieve the goal, you need to be guided by other characteristics of the available promotion methods, namely, their effectiveness. Otherwise, instead of quickly gaining subscribers, time will be spent on meaningless and useless activities.

Channel promotion - do I need to pay?

Some sincerely believe that for popularity on YouTube, it is enough to shoot a spectacular video, put it online and a new trend is ready. Unfortunately, not everything is so simple. Even the most charismatic and ambitious blogger can go unnoticed.

Benefits of paid channel promotion:

• quick set of "live" subscribers;
• minimal time and effort required;
• result guarantee.

Most of the sites and applications that offer for free are lying. After all, bots are their main contingent. They, in turn, are of no value to the owner of the YouTube channel.

Competent promotion can be much cheaper if you first take a short course on the basics of Internet marketing. But this takes time. Training includes working with Yandex.Direct and Google Adwords, the basics of SEO optimization, viral marketing and much more. If you plan to make work on the Internet your main field of activity, then such skills and knowledge will not hurt.

Paid ways of promotion

If at the start there is at least a small budget that can be spent on promotion, then the chances of professionally promoting the channel on YouTube are significantly higher than without it. But you need to invest money wisely, so first you need to familiarize yourself with the existing methods of paid channel promotion.

Paid methods include:

• buying subscribers on specialized exchanges;
• services of freelancers and professional promotion agencies;
• buying advertising.

Each of these methods has its own advantages and disadvantages. But in general, their effectiveness has long been confirmed in practice. Many people, not understanding the essence of each of these methods, hastily give money to just anyone, but get nothing in return. Therefore, it is worth considering them in more detail.

Services for buying followers, likes and comments

The purchase of subscribers is in demand among "newbies" on video hosting. Some sincerely hope that after acquiring a couple of thousand subscribers, the channel will immediately get into the TOP and advertising prices will rise to exorbitant amounts. It should be said right away that this is not so.

No matter how many users were attracted through the exchange, they will not be able to make the channel popular. The point is that the goal of such subscribers is to get money. They are not interested in the published content, therefore, there is little value from such viewers.

But for a growing channel, a large number of subscribers make it more attractive to live users. It is noticed that people, before starting to watch a video, look how many users are interested in it and how many liked it. And only then they decide whether it is worth spending their time watching. Therefore, the larger the purchased audience of the channel, the more “live” users it will attract.

On specialized services you can buy:

• subscribers;
• comments.

To promote a channel on YouTube, subscribers alone will not be enough. The number of views and likes are the main parameters for raising a channel to the TOP. And for the administration of the video hosting, it will be obvious that a large number of subscribers without activity on the channel is the result of cheating. And this, in turn, can lead to their massive write-off and blocking of the account. Therefore, to create the appearance of real promotion, you will need not only to wind up subscribers, but also to create imaginary user activity.

You can also see a selection of YouTube promotion services categorized in the blog of the EPICSTARS blogger service.

All operations for buying viewers are done remotely. The channel owner simply selects the required package of subscribers (500, 1000, 5000 and more people) and pays for it from a bank card or e-wallet. There are no guarantees, except for the reviews of previous buyers, and cannot be. Therefore, it is important to be vigilant so as not to run into scammers.

To do this, you need to follow some rules:

• The official site may contain fake reviews, so before buying, you need to study the site's reputation on third-party resources.
• Before buying, you need to analyze the prices of the sellers.
• The first costs should be minimal to ensure the quality of the services provided. Better to buy packages of 100 or 500 subscribers.
• Exchanges and services that promise to wind up subscribers in a couple of hours should be treated with distrust. After all, a sharp increase in subscribers can be a reason for blocking a channel on YouTube.
• After the purchase, you need to closely monitor the activity on the channel.

User activity shows how many subscriptions, unsubscriptions, likes and comments were left over a certain period of time. If after the purchase of subscribers the number of subscriptions increased sharply, and after a week the same number gradually decreased, and during this time not a single like or comment was placed, then you should no longer return to the services of the exchange that clocked them.

Professional channel promotion

The services of professionals in the field of online promotion can completely save the owner of a YouTube channel from any hassle. You can order a full channel promotion either in a special agency or from a freelancer. However, the cost of such services, to put it mildly, is rather big.

The secret of specialists in the field of Internet marketing is a tried and tested promotion strategy, using techniques, competent SEO optimization and the correct setup of advertising campaigns. An ordinary user will need more than one month to master all these skills. Therefore, the price for the services of specialists is appropriate.

When choosing a suitable specialist to whom you can entrust your channel, you should make sure that he uses only "white" promotion methods in his work. Otherwise, the published videos may get banned, views may be written off, and the channel may be completely blocked.

YouTube channel advertising

• On forums and social networks. Of course, posting videos on forums and social networks is free. Only the owners of communities and forums will remove such "ads" in a few minutes, so there will be little benefit from this. You can officially promote the channel either through social media advertising exchanges, or directly through the administrators of the sites of interest.
• Using Google AdWords. Google AdWords is a powerful advertising tool with which you can publish video ads on YouTube. Ads posted in this way are published either on the video hosting pages, or are broadcast during video playback. All the advertiser needs to do is shoot a commercial, determine the budget for the advertising campaign and set the parameters of the target audience.
• On video blogs of other authors. Many of the popular bloggers offer their own PR services for growing YouTube channels. When choosing the right person, you need to see how many subscribers he has, whether there are fake accounts among them and how many there are. If a large part of the audience of a supposedly popular blogger is clocked by a cheap program, investing in such advertising will be pointless. Bloggers set prices independently and, as a rule, they depend on the format of the advertisement. This can be adding the advertiser's video to your favorites, holding a joint competition, a promotional video at the end of the video, or a joint release that is published simultaneously on two channels.

Paid promotion of a YouTube channel will not necessarily take the last money out of its owner. If you analyze all available paid methods and combine them with free ones, you can inexpensively and at the same time quickly gain treasured popularity. Therefore, you should not stop halfway and abandon the intended target. The sooner you start working, the sooner this very goal will be achieved.