I share my experience - how to improve positions in search engines. I share my experience - how to improve positions in search engines Related keywords

Video cross-posting is when you post your video to one video service and it is automatically posted to multiple other sites. A lot of time is saved and your video will be seen by many more viewers.

The fact that the promotion of videos is very promising and effective in many topics can not be said - in the English-speaking Internet this method has long been used to attract visitors and get customers.

I thought video promotion would be great for attracting English-speaking visitors to the site I was promoting. The videos will show tours of Moscow and the Golden Ring much clearer than photographs. A Moscow company has ordered several videos for 3-7 minutes from professionals. The result is great videos. Then I began to look for a service that would provide the ability to cross-post videos.

Of several video services offering cross-posting videos, I chose Blip.tv, which allows you to organize cross-posting for services such as:

In addition, cross-posting of videos on standalone blogs on WordPress and MovableType engines and free blogs on blogger, wordpress.com and typepad services are supported. Can you imagine what kind of expanse? You can read more about crossposting on blip.tv.

Without purchased links, it would not have been possible to get into the top of this topic, I felt this at the very beginning of promoting this site, when I studied competitors. The top of this topic on the English-speaking Internet is too tasty, so it is unrealistic for a young site to get into it without a link mass, especially in a short time. In any case, you need to feed with purchased links.

I will give the dynamics of the positions of the promoted site in google.com for the last 2 months for the main search queries, the data was taken on March 27:

English-language website for transportation in the USA

As I expected, to promote this site, I was able to refuse to buy links on the English-language exchanges text-link-ads.com and buy-text-links.biz due to the fact that my Indian web designer friend's WordPress theme sponsorship began to give the required number links and link weight. In total, I ordered sponsored links from him in 12 WordPress themes (on average, 1 link in a theme costs $ 25-40). Of course, links do not start appearing immediately, it takes time. As a result, more than 900 blogs have installed themes with my links. Moreover, the links are end-to-end - it's generally great for Google. You can read more about how to buy links in WordPress themes in the post about.

The rest of the methods that I used to promote this site were writing and publishing English-language articles to article directories (4 articles per month in 240 article directories), social bookmarking (1-2 pages 2-3 times a week via bposter) and link exchange ( exchanged with 23 neighboring sites on dmoz.org).

The dynamics of the positions of the promoted site in google.com for the last 4 months. Position data was collected on March 27:

Women's online magazine

In the last two months, I decided to experiment and find out a moment that has been of interest to me for a long time - how do links in the form of a website address affect positions? After all, what are natural links in most cases? Site address plus a small description next to what the site is about, that is, keywords. Logically, search engines should take into account the near-link text, even if the link is in the form of a website address. But how many characters of the text do they take into account?

I used paid articles ($ 100, article exchanges Seosaurus and Miralinks) and links from blogs via blogger ($ 80). I made an emphasis on links in the form of a site address - when the site is in the top, you can experiment to further increase the position. Before and after the link, I added near-link text using the necessary search queries. That is, the links were like this:

You can visit an interesting women's online magazine http://site.ru

Useful site for women http://site.ru

http://site.ru - healthy lifestyle

I found out that links in the form of a site address increase positions well, and Google takes into account 32 characters of text before and after the link, Yandex - 24-30. That is, if you place the necessary keywords close to the link, then the positions will rise for these keywords. I did not change the link text itself, that is, I used the site address everywhere. In general, I plan to make 20-30% of such links for other sites as well.

Regional portal of building materials

On this site, the share of purchased sites on sapa was gradually decreasing, since a significant number of permanent links had already accumulated. I do not like to constantly pay for links, so when promoting, I immediately try to build up permanent links, for which I do not need to constantly pay.

I spent quite a lot of time collecting links from leading competitors through the siteexplorer service and bypassing them, if I came across catalogs and message boards, I added them manually. Of course, you can easily download all the links of the leading competitors and scatter them according to the types of page addresses, then set up automatic registration and go through the machine.

Manual registration is always more efficient than automatic registration, especially since there are not so many subject catalogs and message boards. The automaton can simply "slip" through some directories. If I came across purchased links (there were not so many of them), I collected their addresses and then inserted the collected list into favorites and bought links to them. As a result, the budget is saved and working links are placed in terms of position growth.

In fact, the site is now firmly held in the top with permalinks that I put as a result of manual registration.

Music blog

As in previous months, the English language version of this music blog was promoted. Links in blogrolls on music blogs in English have gradually become a thing of the past, as the effect was given by sponsored links from the theme of my Indian friend - for the company I bought such links for a music blog.

A good influx of targeted visitors came from music social networks:

(for $ 50), and also agreed with several music communities on livejournal.com to publish two posts with a review of new albums with links to a music blog I promote - another $ 80. By the way, the effect is good in terms of traffic.

Not everything works out, of course. For example, I have not yet learned how to get good traffic from yahoo groups and google groups. Well, nothing, I will study 😉. This is so interesting!

In general, I would say that in website promotion, not everything is decided by money. The main thing is to think creatively and look for new ways to promote, which is what I wish you!

Sentry: Effective from "A" to "Z"

Today there are two desserts - in the first video you will see a simple ferromagnetic liquid effect (to make the next video clearer):

And in this video you will see the ferromagnetic liquid in all its glory:

Local search results can appear when a user searches for stores or company offices in the vicinity. For example, if you enter the search term "Italian restaurant" from your mobile device, you will likely see local results. Google will suggest several nearest addresses that match your request.

You can improve your company's position in these results by using the service Google My Business.

Is your company not showing up in search results? Provide more complete and accurate data about her

If your company does not appear in local search results, add details about it in the service Google My Business and update them in a timely manner. Read how to do this later in this article. This will increase the chances of your information being shown in Google Search and on Maps to nearby users.

Council. To change the data of several addresses at once (10 or more), create.

Enter full company details

Local search results show companies that best match the user's query. And it's much easier to determine the degree of compliance if you complete your company profile on Google My Business. Then potential customers can find out what you offer, where you are and what hours you work. Include the category and attributes of your company, its address and phone number. If any company details change, be sure to reflect this on their profile.

Confirm addresses

Verify the details of each store and business location so that it appears more frequently in local Google search results.

Specify opening hours and update them in a timely manner

Up-to-date information on company opening hours (including holidays and promotions) will allow your customers to plan their visits to your stores or offices with confidence.

Read reviews and respond to them

By responding to customer reviews of your company, you show them what. In addition, extended positive user reviews will boost your company's rating and attract even more visitors. You can create a dedicated link to add reviews.

Add photos

By uploading pictures of your products, shop windows or office interior, you will clearly tell potential customers about your business. High-quality and informative photos will help users ensure that you are offering exactly what they need.

How Google Ranks a Business in Local Search Results

Your position in local search results mainly depends on relevance, distance from your store or office, and company visibility. The combination of these factors allows you to select the most useful information. For example, a search algorithm may determine that a distant company is more closely aligned with a user's needs than a nearby one.

Relevance

Relevance is the degree to which a search query is matched. In order for the Google algorithm to determine it most accurately, add comprehensive information about your company.

Distance

This measures the distance from your business to the location specified in a search query, or to the user's location, which Google calculates based on the available data.

Fame

The popularity of the company outside the Internet is also taken into account. For example, famous museums, large hotels, and popular brand shops tend to rank high in local search results.

Popularity is also influenced by information about the company on the Internet (for example, links, articles and directory entries). In addition, Google reviews are taken into account: the more reviews and positive ratings a company has, the higher it will appear in the list of local search results. The ranking is also influenced by the position in the organic search results, which can be increased by search engine optimization technologies.

We cannot artificially increase your company's ranking on Google services - neither for free nor for free. It is calculated using algorithms designed to ensure equal opportunity for all entrepreneurs. Details of these algorithms were not disclosed.

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Often, having made a website, you do not know where to start promoting it. Here are 10 tips to get you started.

1. Start slowly. If this is acceptable, then start with a new site that has never been registered in directories and search engines. Find the right domain and start optimizing your homepage.

2. Learn HTML. A large number of optimization techniques include editing HTML code. Your top rankings can often depend on knowing which codes are needed and which are not.

3. Prepare a 250-300 word text based on your chosen keywords. This is a critical part of achieving significant rankings and building a good website. Search engines "read" text that contains many keywords on your pages in order to properly classify your site. Use key phrases in the text more often - it helps to achieve better results.

4. Choose your keywords carefully. The keywords that are perfect for your site may be different from what users are actually looking for. To find the right keywords, you need to use services such as WordTracker (Yandex.Direct and Rambler Associations for Runet). Choose 3-4 of the most targeted phrases for each page of the site. Try not to pay attention to general requests such as "recreation" or "tourism".

5. Compose suitable TITLE tags. These tags are very important, as all search engines attach great importance to them. You need to place your keywords in this tag and try not to overload it with additional words. Don't use the TITLE tag to spell your company name or phrases like "Home". Try to think of it as a “key TITLE tag” and structure it accordingly. Add the company name at the very end of the tag if you must use it.

6. The Meta Keywords tag is not as important as the Meta Description tag. Contrary to popular belief, the text that you put in this tag will have little to do with the words that come to the site, and Google does not pay attention to the content of this tag at all. Use this tag, but don't hope it helps.

7. Write meaningful meta tags. They can be quite helpful. Add a Meta Description tag that will contain your keywords and characterize the site. The content of this tag is often found in search results.

8. To raise the site in Google (Google) add additional "goodies". Elements such as headings, alt parameters of img tags, heading tags H1 ... H2, keywords in file names, links from other pages, keywords in hyperlinks can boost your search engine rankings. Use whichever you want or all of these elements where they make sense for your site.

9. Log in carefully to directories such as the Open Directory Project (DMOZ) and Yahoo. The presence of a site in them is one of the criteria for successful indexing in Google. The mistakes that are made when registering in the catalogs can then cost you dearly, since it is very difficult to change the description in the catalog. Therefore, it is important to read the registration instructions provided by the catalogs themselves.

10. Don't expect quick results. It takes time to achieve high positions, and there is nothing you can do about it. Once your site is added to a search engine or directory, its position may be at a low level, and only then it will slowly move up. Some search engines take into account click-through popularity, ie. the more people visit the site, the higher its rankings become. Don't worry and give your site time to build.

There is no need to constantly tweak the site for better results. It is best not to change the optimized pages for about 4-6 months after registration. Search engines often spend a lot of time adding your optimized pages to the directory base. Register the site and leave it for a while!

If you have followed these recommendations, wanting to know how to rank your site on Google (Google), and still cannot find your site in search engines, the first thing you need to work on is the page texts. Most likely, pages with less than 250 words of visible text are causing poor results. Also, check your keyword density several times, and make sure each page is optimized for 3-4 phrases. In the end, you will see the fruits of your labor - your site will be in the top ten for many queries on Google and other search engines!

Nobody likes to work harder than they should. As the famous saying goes: you need to work not 12 hours, but with your head. Today we are talking about just that.

So many companies put a lot of effort into, instead of analyzing and updating existing articles or landing pages.

Most often, search engines (especially Google) are unpredictable, and despite the excellent, clear terms of reference for the article, optimized images and a bunch of other nuances, every time the promotion of a query is a bit of a lottery. It is impossible to say with certainty which article will be in the TOP of Google for which request and at what time.

Usually it happens like this: you post an article, wait for it to be indexed, watch its growth dynamics in the search results, and sometimes this process takes more than one month before the result seems to you satisfactory, and sometimes this may not happen at all.

It also happens that after spending a week collecting semantics in depth and, you are surprised to find that in the Google search results, an article bypassed a post of only 300 words.

This situation can be very indicative and useful if you know how to further work with this data.

Selection of pages for content re-optimization

Not every publication on the site is suitable for re-optimization, let's figure out how to select those articles, the effect of re-optimization, which will have the maximum effect.

1. Go to Google Analytics
2. We fall into the section "Traffic sources"
3. We go to the section "All traffic" - "Source / channel"
4. And choose Google / organic

Then we select the additional parameter "Behavior" and "Login Page"

This will sort the most popular pages on your site that account for the bulk of Google's search traffic.

Browse the top 100 selected pages. Select the following pages:

• Pages that contain little text but get a lot of search traffic
• Pages that have been published recently but are already generating a lot of traffic

Now answer the question, is it possible to add to the selected articles in the form of instructions, extended information, reviews, etc.?

Those articles that fit all of the above criteria can potentially turn into a magnet for generating search traffic on Google.

How to properly edit articles to increase search traffic on Google?

Finding the most popular login pages is the first step. Now we will analyze in detail how to do so that, thanks to them, attract the maximum possible number of search traffic from Google to the site.

Here are the three most effective ways:

Increase the volume of the article

If the volume of the selected article is less than 2000 characters, then the simplest and most effective way to drive more traffic to it is to increase the number of words. Make sure the content you add also adds semantic value. Do not write "watery" paragraphs, add new sections to the text, which fully reveal the subject of the article.

Adding new informational sections to an article will guarantee to attract traffic to it for an additional list of related keywords.

Related keywords

When adding related keywords to an article, focus on additional long tail keywords. For example, you have an article about CTR, add paragraphs containing clarifying low-frequency queries such as "What CTR is considered good" or "ctr for additional relevant phrases" into it.

This will allow you to increase your keyword density without the risk of over-optimization, and will also attract more traffic to your target low-frequency list.

Increase the number of keywords and their synonyms

Check on which position and for which queries the selected pages are currently displayed. This can be done using services like serpstat

If the article is on the 5th or lower position, carry out additional optimization by adding keywords and their synonyms to the text, metadata and subheadings, also do not forget to put contextual links containing key queries to thematically related blog articles, all this will help raise the page in the search results ...

Once in the TOP3, you can collect up to 80% of organic traffic on demand!

It is much easier to move a page from top10 to top3 than to immediately take a new article to the leading positions.

Track the dynamics of growth of positions in Google!

In any internet marketing strategy, it is important not to forget about analytics! Track changes in positions of reoptimized articles. This will not only allow you to observe the fruits of your efforts, but also provide an opportunity to select a few more topics for future posts for the site.

To adjust the promotion strategy, pay attention to the change in the following indicators:

• Change in search traffic volume
• Change in bounce rate for reoptimized articles
• Time spent on the site
• New keywords in the ranking
• Keyword positions from reoptimized articles

There are many ways to improve the position of a site in the Google search engine http://mnogoslov.com.ua/page/prodvijenie. But we consider the most valuable and effective study of competitive sites that have already conquered and occupied a strong position in the TOP in the niche market, or rather, according to the key phrase that interests the client. It's no secret why this is done. Find out what competitors know-how: how and what they did. Why do this? Improve the achievements of competitors. It is written clearly and simply, but performing all the steps is a very difficult task.

Extract the required key

Usually they try to hone the page on the top Google keyword in order to reach and attract a huge number of visitors. The correct solution, with one caveat - your key should not be high-frequency in the request. If you have the strength, the means, the ability to defeat those who have invested billions and millions, then go for it. And even with such investments on a monthly basis, you should have a trust site and vast experience in how to promote your site in search engines. Therefore, leave HF and find MF or LF key phrases and promote the resource on them.

The key in the title is how to put it right

The title must be keyed. Direct entry is desirable, but recently search engines are focusing on the convenience of visitors. Therefore, clumsy and complex keys can be changed. Particular attention is paid to the title tag. It is written shortly from 3 to 5 words within the key phrase.

Follow tag H1, H2

The key is to embed in the H1 tag. This is an important condition for Google. The crawler reads the page from the top to the end of the text, not vice versa. The H1 tag should be placed as high as possible to the top of the page.

Use key synonyms

The number of H1, H2 tags is strictly regulated. The first one is affixed only once. But the second one can be put 2-3 times. Moreover, the H2 tag in the first part of the text contains a synonym or a diluted key phrase.

Highlight and accentuate

When inserting links with a key phrase into an anchor, be sure to use other tags - bold, underline, different color of the word. But this works only in one key, you should not dazzle in the text, as in a mosaic.

Use tags for infographics

Pictures, graphs, diagrams and any infographics must contain alt and titl tags. The search is conducted not only by text content. The system receives additional information about the picture, gives a link to the page with its placement.

An important indicator is nausea or density

Improve the site's position in Google by key density. The parameter is tracked in the online services Advego. It should be within 3-5%. Google evaluates the site by its usefulness, and brings spammed resources under the ban.