Showing in Yandex Maps and Google Maps. Showing in Yandex Maps and Google Maps Who needs to make any changes

microfinance companies
bistrodengi.ru

Mensh nizh for rik team site achieved hostile results. In comparison with the leading rock, the number of visits increased by 12,000. One of the most important indicators for any commercial Maidan - conversion - doubled. This result, of course, has vindicated all our brave thoughts. Thank you to the site team for their professionalism, outstanding approach and high results. Are you ready to continue the successful practice?

Car rental in Dubai
rentacardubai.ru

Medical website
mamoclam.ru

Over the past two years, the site’s robotic managers have achieved only positive results: they increased search traffic by 7.5 times (from 451 to 3387 visitors per month) and the illegal visibility of the project from 6% to 20% they poke through at the request. This result is important and we recommend the site team to everyone who is looking for smart and knowledgeable facists in the field of phonics.

Above our site, the website is working on Mayzhe rik, from 2018 to 2018. Over the course of the period, work behind such a scheme increased traffic to the website. Dazhe Zarosla і is stubbornly visible to the site in the drying systems of Yandex I Google, Z 3% on Starti Robit up to 28% in fierce 2019 Rock - this is not the same not to be random to DILI, they were at the MISTOMISE IN THESIAN I VIDPOVIDALNA!

Online store of stun guns
shocker.ru

Spіvpratsyuєmo from the site more repeat rocks. For this purpose, the company’s specialists carried out a wide variety of experiments, which yielded positive results. Zagalny search traffic is twice as strong. The number of requests in sound systems has also increased significantly: more, less times. On Google in September 2017 there were 90 queries, now there are 141. The online visibility has increased from 39 to 71 queries. We appreciate that this is a very successful result.

Merezha of auto components stores
amper.online

Since the beginning of 2018, we trust the company to search the site and are completely satisfied with the process and results. Optimizers chose a strategy that helped our online store gain visibility in search of a not-so-great term. The positions of our site have been optimized to grow steadily since the start. It is noticeable that there is sound traffic. A good pace was set, and it immediately appeared on the applications, there were significantly more of them!

Internet discounter
garden-mall.ru

Thanks to all the specialists for carrying out work on sound testing and optimization of our site. With a growing number of robots on the site, VIN occupies a leading position in popular search engines. The company site has confirmed all our findings and final assignments in full view with the presentation of benefits. We hope for a fruitful and successful operation in the future. We wish your company good luck, development and prosperity!

We are very satisfied with the work of the manager - we are eliminating reporting calls, consultations with all food suppliers, and how the task is quickly completed. The result blows our minds. In just 2 months of launching the site, the audience has grown 2 times (by 256%)! The site's users were able to enter 63 target queries into the TOP 10 of Yandex, 28 target queries into the TOP 10 of Google, half of them in 1st place.

Online store vzuttya
obuv-ras.ru

The successful development of the site with the company has brought significant improvements to the site http://www.obuv-ras.ru/ - traction and sales are growing every day. More than 28,000 views per month, rankings in the TOP 10 search engines Yandex and Google more than 75% of targeted searches.. We hope that in the future such cooperation will allow us to achieve even greater results!

car service
solis-auto.ru

Many thanks to the site company for promptly renovating our site solis-auto.ru in the leading position of sound systems. Having shown them that they can be trusted, I give them a new assignment on another site.

Design and engineering company
merlin-project.ru

The design and engineering company “Merlin-Project” pays great attention to the company’s site managers for their services with optimization and development of www.merlin-project.ru. An individual approach to clients, reasonably possible and due to the assistant manager, prompt delivery and high efficiency allows us to judge the high professionalism of the site team. The site team has always promptly responded to our requests and completed the work exactly on time. We respect the specialists of this site as professionals in the field of hearing aids and fully trust their information.

Virobnica company
tekarte.ru

We really want to strengthen the partner strengths of the company with a length of 8 years of full-time work. The support and development of the site is carried out promptly and competently, which removes from our organization complex tasks..

The share of this joke in the Russian segment of the Internet will become more than 50%. Today, the system processes millions of customer requests and supports hundreds of thousands of clients. Poshukov's promotion of the site in Yandex guarantees a significant portion of the success of any company. Contact Demis Group and you will drive targeted traffic to your website from the TOP 10 search results!

Peculiarities of search-based promotion of sites in Yandex

The first thing that needs to be taken care of when working with the Yandex search system is the most troubling thing that Google has coined the term indexation. Get ready, it will be quite an hour, first of all new statistics and instructions to begin to take care of the ranking.

When ranking, Yandex attaches great respect to the integrity of the resources themselves. With good optimization, a site with content that is relevant from an SEO point of view can be far beyond the TOP 10 through those that the search system praised the information as not being clear enough. Prote, traditional methods of poshukovanie will be deprived of important warehouse processing of the site under Yandex.

Let's look at the main factors that help push a site into the TOP, and let's look at their features when working with the Yandex search system.

Technical optimization and input into website promotion in Yandex

Identification and elimination of technical problems, setting up correct robots are one of the main stages of resource processing. Incorrect actions can lead to the switching off of the sound system index and, as a result, all other drying results will be lost. Yandex itself gives current recommendations for technical optimization:

    Reduce the number of redirects to a minimum. Over-the-air automatic redirection significantly complicates the site’s indexing process. Vikorist them only once you change the address of the pages for technical reasons. In this case, it is necessary to vikorize only 301 redirects.

    Set up the correct 404 video on unknown pages. It is unacceptable to replace the classic page with 404 letters with blank pages with 200 letters. Such pages are received by the search system as if they were real, and it does not remove them from the index, which leads to increased indexing of relevant content.

    Debug and supervise the website engine. Often sites fall from the search engine index due to problems associated with the engines of these sites. For example, the most common problem is the appearance of a large number of duplicate pages due to incorrect script settings. This is reflected in the fact that the same pages show different addresses when you go to them from different sections of the site. A large number of duplicates can lead to a decrease in the site’s position or exclusion from the index.

    Develop and maintain a clear structure on the site. The document must be placed until the required moment. It’s not only easier to use indexing and will help to effectively promote the site to the TOP of Yandex, but also to give users the opportunity to easily navigate. You can navigate through the standard HTML layout format - tag . If the site uses other technologies (JavaScript or Flash), duplicate all messages implemented through scripts in a purely textual way. It is important to simplify indexing of the site.

    For large sites with a large number of pages, it is recommended to create a so-called sitemap. This is a special service file with information about the pages of the site. Yandex allows you to create a sitemap through a special service for webmasters - Yandex.Webmaster.

    Vickory the Robots.txt file to index service information, as well as duplicate pages and distribute pages (for example, search results) to the site. A large number of such pages significantly reduces the indexing speed of the main content. You can check the correctness of the file filling using a special service.

    Vikorist only static pages so as not to misplace the session ID. In short, such pages will include information about those located on the page (for example: www.sait.ru/katalog_tovarov). This will allow your clients to navigate your site more easily.

Thematic optimization and its contribution to the promotion of sites in Yandex

In the meantime, Yandex has strengthened its efforts to combat various types of spam on its pages and increased the scope of its content. The main features that appear in the content of the site are:

  • uniqueness;
  • relevance;
  • brownness for koristuvach.

Insanely, relevance to content still plays a big role. It’s not enough just to add keywords to the text. Properly optimizing the text will not give the desired effect, as it is not necessary for those who use it.

A special statistics service - Yandex.Metrica - allows you to understand how to find the necessary information. This tool makes it possible to conduct a comprehensive assessment of the resource and identify the main problems, based on the reactions of real providers.

So, for example, if the indicator of views on any side is high, this means that those who are interested in not knowing the identified type and side need to look again. The problem with this type may not be so much in the low-yield content as in the form of its presentation. Simple text, extensive illustrations and infographics can completely reduce all the efforts of a copywriter from writing good material.

Posylan na prosuvannya i new ranking factors

At the beginning of 2014, Yandex began to cover the influx of warehouses in a number of topics. This placed the beginning of a new era in the sunken sites. Now the resources associated with the commercial sector are assessed according to a number of additional criteria, such as clicks that indicate the level of trust on the side of the search system. The following factors must be considered:

  • availability of new information about the company, including details;
  • availability of new contact information;
  • regularity of updating the section with new products;
  • availability of certificates;
  • Availability of information about delivery and various payment methods.

This information allows you to assess the trustworthiness of the company and not rank highly sites that could potentially harm Yandex users.

Behavioral officials

Carrying out work on the expansion of this display, we will firstly add respect to usability. The Yandex fakers themselves say:

“The site is responsible not only for responding to the interviewer’s request, but also for presenting information in an accessible and easy-to-read manner.”

The site, which is comprehensive and provides information in a clear view, will be returned again and again.

Regionalism and personal search: new trends in drying are developing

With every update to the ranking algorithm, more and more respect is being given to the personalization of the search. At the first stages, this manifested itself in the active form in the skin region. For example, according to one and the same question, correspondents from Moscow and correspondents from St. Petersburg searched for different sites on the Yandex search site. The infection is setting up the type for the skin irritation based on the analysis of its advantages. Losing our true mission - “to help people achieve their goals and achieve their goals in life”, - Yandex is trying to date the skin lesions not only with respect to their territorial situation, and all the success and relish. This, of course, makes it difficult for robots to search for sites under Yandex, but it is absolutely impossible not to do so. So, having well established your target audience in the desired region (for example, in St. Petersburg), you can promote to them exactly what you want, thereby emphasizing a personal joke on you!

korisno 1

You will need

  • - an official website on the domain of another region;
  • - access to the control panel of the website;
  • - Yandex account for robots in webmaster.yandex.ru.

Instructions

Submit your website to Yandex Webmaster at the address webmaster.yandex.ru and confirm rights. Then go to "Geography of the site - Region of the site". If the region has not yet been entered, then indicate it. This is the fault of the region in which you are conducting business, for example Yekaterinburg. You don’t want to lead, but you yourself lead, the region in which your company’s office is located. If the site is not linked to a region (for example, a new one), then the region can be specified as a foreign one - Russia.

Consider one search query at a time, before which you will carry out optimization so as not to get lost. Then you can repeat the entire algorithm for upcoming queries. Respect! It’s impossible to come up with a joke on your own. They need to be listed on the Yandex statistics data table at wordstat.yandex.ru. Go to this address, indicate the region you are registered in Krotsia 1 and enter the transfer sound request. Marvel at what the statistics show. Select low-frequency and sell the request. Low frequency - up to approximately 500 impressions per month. Sells - asked to blame the buti formulations as the thought of a koristuvach ready to pay you pennies, and not a student, what do you write.

Indicate the side of the site, which will be pushed through according to the command made in Krotsi 2. It’s easiest to push through the head side, more importantly the side of the other level, even more important the side of the third, etc. Level.

Optimize the returned page - work with the URL address. Copy the URL of the page into the search row of Yandex - since the page is already indexed, you do not change the addresses. If such a site is not found, the url needs to be “sharpened” under the search search command that was chosen in Krotsi 2. For example, if your request is to “lock up the site”, then it is best if the address of the page will be zakazat-site. Why? In the search results, this “tail” will be shown in bold font, which will ensure the respect of the searchers.

Optimize the back page - work with the title. Write down the sound word on the very beginning of the page title. On the cob itself, and not in the middle or end. After this, you can add words that give the title a sense and sells the look.

Optimize the back page - use meta tags. In the site management panel, in the page editing section, write the keywords meta tag (keywords). In this field, place the prosuvny sound signal. Only the one you stick the side through, and not tons of unnecessary stuff in the hope of killing a bunch of birds with one shot.

In the same place, in the keywords field, you will find the description field. Those that are in this search field will be taken for display in the search results. This happens most often. However, the joke system can take other parts of the text from the side. In the description field, write a couple of selling propositions that will motivate the seller to click on your page, and not on the competitor’s page in search mode. You can sell this pair in a propositional way by turning on the sounding power supply 1-2 times.

Optimize the returned page - work with the content. The text on the page is responsible for the theme of the key queries. Publish clear text. How is the clear text to blame? Firstly, it is guilty of being unique, in another way, it is effectively succulent and brownish to koristuvacham and, thirdly, in the text there is no need for mercy and drastic mercy.

Make the text easy to read. Divide yoga into paragraphs. The easiest paragraphs to read include 3-4 propositions. Add subheadings. In the visual editor, when adding text to the site on the toolbar, the subheadings are indicated as “Heading 2”, “Heading 3”, “Topic 4”. The code will have h2, h3 tags. 2, 3 and 4 indicate the importance of the title in descending order. When forming a subheading, don’t just make it big and bold, but give it the authority “Heading 2” (3 or 4) through the toolbar.

The text is guilty of misplacing visual design elements. These are pictures, arrows, icons, etc. When visual elements are present, the text is easier to understand, making the site more authoritative for search engines.

Include multimedia in the text. These are pictures, photographs, diagrams, diagrams, graphs, videos. It’s not obov’yazkovo to include everything over-reinforced, but it’s not obv’yazkovo. Multimedia allows you to spend more than an hour on the site. This is a very important behavioral factor.

Write richly. One leaking side is required to contain at least 500 drains. Based on 1000 to 1500 drinks. Stories with the greatest amount of text receive higher ratings in search engines. Never forget about the sweetness!

Write key words in the text. Key words need to be added in the first 150 words to the page text. Don't overwhelm the page with keywords. Include the key phrase in the text of the page no more than 2 times. Do not allow too many weekend trips.

Where can I get a cost-free package? When visiting forums and blogs, put the message on your website in the signature, as well as in the information about the merchant. This will be especially interesting if the topic of the forum overlaps with the topic of your site. List your organization on Yandex and Google maps using the designated website address. Find yourself in cat-free catalogues, for example uralweb.ru (for the Urals). Share the messages on your website on social media. Ask the website developer to place your website in the portfolio. Ask your clients and/or partners to post messages on the site in a specific section of their site. Publish vacancies on job search sites. Give publicity about the promotion of your products/services on free sites on the Internet. Add your message to the site in your email signature. Follow the instructions from the electronic sheet and appear positively on the website.

Proper optimization of the site at the initial stages is extremely important for successful promotion and recovery of profits. If you don’t learn about all the nuances from the very beginning, you can end up with additional expenses later on. In this article, I want to describe the steps that will help you start launching your own website in search engines. This will be useful for those who are planning to launch or are launching their own project, but do not want to get third-party contractors to carry it out. Also, this article can help the manager evaluate the work of SEO specialists. By reading the article you will know what steps need to be completed for the successful launch of the project and its further development.

Krok 1. Vibir CMS

CMS (English Content management system) is a management system for a website. In other words, this is an engine through which we can add and edit content.

It is very important that the CMS be a tool for improvements and provide SEO benefits. The main ones:

  • Set a unique Title tag (an important title for insertion, which will help search engines when expanding the relevance of the page).
  • Set a unique Description tag (this is a description of the page that jokers most often depict in a snippet; journalists appreciate a bright and attractive snippet and, for all that, go to the site).
  • Set CNC (Human Understanding URL). You can find out more details about CNC in the article "".
  • Set tags H1-H6 (important for inserting headings, which ensure the development of relevance; tags must be unique within the site and only for the text part are selected).
  • Set unique Alt and Title for the image.
  • It is important to be able to specify unique text.
  • The CMS has an HTML editor for every page.
  • It is up to you to set rel = canonical /, .
  • Set a unique text for bread crumbs.
  • For online stores, the function of importing and exporting data is extremely important. It helps you batch make changes to Title, Description and other attributes.
  • Server hour (Time To First Byte) up to 0.5 seconds. For more information about the speed of website traffic, read the article “How to optimize the speed of website traffic to increase rankings in Yandex and Google.”

For service sites Recommended CMS WordPress - a cost-free engine with a great community and great functionality. Suitable for all SEO benefits and easy to learn.

Statistics on the topic in our blog:
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For online stores- WordPress is also a good option, alternatives include OpenCart and Magento.

Not at any time Do not request the development of your website from companies that use Vlasna CMS. In the near future you will be heavily dependent on them and their developments. In such companies, additional training has been ongoing for a long time, and the productivity of their work is at a low level. It’s also difficult to find a vendor for someone else’s CMS.

Additional materials:
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Lesson 2. Preparing a mobile version of the site

Today, mobile traffic is growing more and more. Google is immediately analyzing the mobile version of the site, which is simply necessary.

  • In responsive design, vikorize the meta tag . This means that the browser has adapted the page for smaller screens.
  • The site is guilty of the following sound systems being accessible to mobile robots:
    Googlebot/2.1 (+ http://www.google.com/bot.html)
    Mozilla/5.0 (compatible; Googlebot/2.1; + http://www.google.com/bot.html)
    Mozilla / 5.0 (iPhone; CPU iPhone OS 8_1 like Mac OS X) AppleWebKit / 600.1.4 (KHTML, like Gecko) Version / 8.0 Mobile / 12B411 Safari / 600.1.4 (compatible; YandexMobileBot / 3.0; + http://yandex .com/bots).
  • CSS and JavaScript files cannot be closed for indexing.
  • Instead of the sides, you are not allowed to extend beyond the screen horizontally. To check the correctness of the display, you can use the “Check optimization for mobile” tool. It analyzes the page and gives recommendations on how to correct errors. The tool needs to check all types of pages: header, categories, subcategories, product/service cards.
  • It is not necessary for the cursor to scroll horizontally on the screen. All elements - images, buttons, text - are adapted to the smartphone screen.
  • Do not vikorize elements that are not displayed on mobile devices, for example, Flash videos.
  • More than any leaking windows and advertisements, they can take up the entire screen of your smartphone.
  • The fluidity of mobile pages is due to the maximum. This can be achieved using quick scripts, styles, including browser caching.
  • In the future, check mobile responsiveness through the “Check Mobile Sites” tools in Yandex.Webmaster and “Check Responsiveness on Mobile Devices” in Google Search Console.

Additional materials:
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Krok 3. Collection of the semantic core

The semantic core is a set of words and phrases that characterize the theme and structure of the site. By asking this question, our customers will be able to find your site through the search system.

Semantics is the foundation for successful marketing. It’s good to see how to recognize client acquisition in SEO as a funnel:

If we correctly select semantics at the initial stage, we will be able to remove targeted traffic. If we are kind and not understandably drink, we will lose clients and sales.

Thus, the semantic core allows:

  • Rate your choice of customers by service or category of goods.
  • Create the correct structure and accurately respond to the questions of the correspondents.
  • Monitor the visibility and effectiveness of the robot in the future.

The paradigm for the collection of semantics looks like the next step:

marker molding. Markers are important words that clearly characterize a service or a group of products. For example, you sell cosmetics for a person and you have creams and toners - the markers for these products will be “face creams” and “face toners”.

To formulate a list of markers, you need to brainstorm and write down all the options for the names of services or products. Then this list needs to be expanded with synonyms.

Example of the finished list:
Renovation of apartments
Turnkey apartment renovation
Renovation of a one-room apartment
Renovation of 1 room apartment

Detailed instructions for forming marker queries in our article "".

sbir expansion. After selecting marker entries, they need to be expanded with specifications: apartment renovation in Moscow, price for apartment renovation, quote for apartment renovation etc.

This part of the robot can be automated using Key Collector. The program automatically expands marker queries, pulling data from various sources: Yandex.Wordstat, Google Adwords, serpstat.com, megaindex.ru, search suggestions, etc.

You will find detailed instructions for collecting a semantic core in the following articles:
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Having collected the keywords and cleared them from the list, you can proceed to forming the structure of the site.

Krok 4. Grouping and shaping of the structure

Now we have a semantic core. On this basis the structure of the site can be created.

The first thing you need to do is drink it together. We recommend grouping using the method of similarity of TOPs, popularly called “clustering by top”. The essence lies in the following: in the TOP-10 behind the query 1, in the TOP-10 behind the query 2 ... and in the TOP-10 behind the query N, at least 3 new URLs are ranked, these queries can be posted on one page. The more pages you move, the more likely it is that your queries will rank better on one page. Ask, if you can put it through at once, to create a cluster.

The shortest option is that we immediately collect food, commercial supplies and information, and the fragments of the tops will not be wasted. There will likely be both a commercial and an informational post on the same page. More money for everything, either 2 commercial or 2 informational.

Clustering services:

As a result, you select a file with groups:

Example of clusterization from just-magic.org

Now we can create a structure. The hierarchy will range from the literal to the specific - from the more literal to the more precise.
Category → Be → End side
We go through all the groups, classify them to one or another category and immediately write the URL for the end page. You need to extract a file like this:


Additional materials:
When working with semantics, we recommend using Nadbudova for Excel - SEO-excel. You can highlight groups, generate URLs, Titles, etc.
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Once we are done with the structure, we can move on to internal optimization.

Lesson 5. Internal optimization

The success of the site in the PS depends entirely on the internal optimization of the site: headings and meta tags, content, URL, Alt tags to images.

It is important to consider the areas of the document that are important for ranking, as they should be optimized.

meta tags

Therefore, internal optimization begins with the preparation of meta tags. The way they are folded depends on the size of the project.

How do you have a service website? And even if there are not too many pages, you can immediately enter meta tags manually.

What kind of online store do you have? It’s best to edit the templates and then refine them manually.

Title

One of the most important areas of the document has a significant impact on the ranking site.

Main benefits before molding Title:

  • Represents the essence of the story.
  • Target direct entry of the most competitive keyword.
  • The main keyword is on the Title page.
  • Combine all words with a capitalization (for example, we have a capitalization with “buy plastic bags in bulk” - which means that the Title contains the words “buy”, “wholesale”. Also, there are often different formulations, for example, “radio-coated quadcopter” and “ quadcopter on the radio-curtain" - the stench of offense is included in the tag.
  • Do not take revenge on your words. For example, “company”, “in stores”, “etc.” - these words, which do not have a direct connection to the topic, blur the stench of the main keywords, the relevance of the Title itself.
  • No spam. The title is not guilty of revenge against unnatural structures: “Buy polyethylene bags Moscow.” It is also not your fault to misuse key phrases.
  • Show up at the page title

    .

  • Be unique for the skin.
  • Approximate dovzhinya - about 70-130 characters.

Kurt's title: Buy a superhero, buy superhero figurines, hero figurines for children

Title of a healthy person: Buy superhero figurines for children in Moscow - Hasbro

Description

Description can be used by sound systems when forming a snippet. It is not a ranking factor and only contributes to the snippet.

  • The recommended number of symbols is 150 to 200.
  • Place all words from the keyword (include them not in order to promote relevance, but in order to pull them into the snippet and thus highlight the keywords).
  • Indicates the location of the page, as well as the Title.
  • Logical, concise and complete, written in normal human language.
  • With special characters.
  • Unique (within the site).

Butt normal Description: Buy radio-coated helicopters in our online store. We have a great selection of helicopters with radio equipment and a camera. ✈ Shvidka delivery ✈ in Moscow and Moscow region, guaranteed delivery and guarantee!

Keywords

This meta tag does not contribute to the ranking, but Yandex fragments write that meta keywords can be used - I recommend remembering it, adding 3-5 phrases relevant to the content, separated into clumps.

Additional materials:
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texts

We went to the most convenient place in the sites - texts. For a long time, optimizers thought only about various formal metrics of texts: quantity of input, content, tediousness, TF / IDF values ​​and much more. The text was put into frames, in which case the part was placed in another, or even a third, place. Such an approach, having given its results, was neither a joke nor a joke.

Now is the era of the nap, today's important feelings and changes are coming. Of course, input is required, but not self-fulfillment.

  • May virishuvati song of the forgotten. As this text is for the server side, you are required to describe in detail the service, achievements, features and distinctions of competitors. As the text is in the catalogue, it is our responsibility to briefly convey what the products are and what their features are.
  • Specify the input intensity range, not the input intensity range. For example, no less than 2 and no more than 100.
  • Allow word forms to be abused. It is not necessary for a copywriter to include constructions of this type in the text - “buy Moscow inexpensively.”
  • Do not put limits on the text. Please allow the SEO copywriter not to stop thinking if they have reached the required number of characters, because they didn’t know what else to add for the quantity.
  • Check the text for uniqueness. You can use additional services Etxt Antiplagiat or Advego Plagiatus.
  • It is recommended to analyze the text in the Glavred and Turgenev services. The first one will help you get out of the water, and the other one will evaluate the risk of getting lost under the text filter “Baden-Baden”.

Internal linking

Internal linking is the placement of a message in the middle of the site from one side to the other.

Internal linking serves several purposes: organizing manual navigation, organizing a structure for better indexing of pages, and also dividing up your tasks (mentally - importance).

At the cob stage the sprat can:

  • Any important page is available in two clicks from the main page.
  • Navigation through the site is easy and logical for traders.

Additional materials:
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Lesson 6. Optimization of commercial ranking officials

In addition to text officials, there is a sense of immediate processing and commerce.

Commercial factors are a number of indicators that characterize the reliability of an online seller: brand recognition, assortment, visibility of representatives, price range, payment options, etc.

In essence, commercial factors are the power of the site, which allows clients to easily manage their work, as well as talk about the quality of the service as a whole.

  • visibility of contacts;
  • completeness of assortment;
  • availability of certificates, city, etc.;
  • vodguki;
  • availability of prices on the website;
  • filters in online stores;
  • Detailed information about the company;
  • Detailed information about delivery and payment;
  • There are different options for tying;
  • discounts and promotions.

To investigate commercial officials, it is necessary to analyze competitors.

Additional materials:
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Lesson 7. Checking the site before publishing

After all the latest news, the site may be ready before publication. However, first of all you need to “promote” your sound systems, you must carefully check everything.

What you need to check:

  • Title and meta tags are written for the skin page.
  • The website has robots.txt set up correctly.
  • The site has Sitemap.xml, there are no mercy.
  • Submission site in Yandex.Webmaster i Search Console.
  • Yandex.Metrics and Google Analytics have been added to the site.
  • The site has a 404 page set up, and it displays the 404 server code.
  • The site has a mobile version.
  • All important pages provide a 200 server connection code.
  • The pages are not duplicated throughout the site.
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    “What on the site needs to be closed before indexing, and how to work”

    Lesson 8. External website optimization

    We ask that you continue to be confident when ranking in both Yandex and Google. In Google, it is clear that the increased weight applied to the site is expected to give a noticeable effect. In Yandex, it’s not clear that you’ve poured in, so we don’t recommend working on anything else.

    Representatives of both wired PSs talk about those that the site is guilty of but a natural force of action. In fact, when a lot of commercial projects are launched, it is not possible to finance only natural resources.

    When purchasing, it is necessary to maximize naturalness in order, on the one hand, to achieve greater results, and on the other hand, to reduce the risk of stagnation to the site of downward sanctions.

    It is better to use the title of crowd marketing - imitation of natural interest in the site in the first place. The essence of this method is simple - you need to know what kind of service you need, what kind of food you need, and then the date of sending to the site.

    It is fundamentally important not to confuse this method with spam in comments, which, unfortunately, often happens. We repeat: you need to inform the food service provider and only then, if it is correct, you can accommodate the message.

    After three months, you can begin a more active growth plan.

    Dzherela posilan:

    • Authoritative catalogues. Do not search through catalogues. Listen only clearly and clearly.
    • Websites of vidguki. Be active on sites like irecommend.ru.
    • Competitor analysis. There's a lot of ideas. Analysis tools: megaindex.ru, ahrefs.ru, serpstat.com
    • Search for thematic blogs. In this situation, it is necessary to make jokes about good Maidan people and talk about placing messages with their rulers.
    • PBN is a private network of blogs. Here you need to independently create a network of blogs from which messages will then be sent. Dosing is an effective, but expensive method.
    • Bezankornye poslan guilty but more, nizh anchorny.
    • The anchor list is guilty of being different.
    • Do not vikorist the order.
    • It is recommended to reduce the protest of the Maidans to a minimum and avoid permanent orders.
    • Post your message on thematic resources.
    • Adjust the dynamics of growth. The quantity must be sent to the fullest extent, but it will surely grow.

Prosuvannya in Yandex.Cartiі Google Maps- an effective tool for reaching the target audience. Customers can not only go to the official website, but can also go to the company’s office. We emphasize that in a competent manner, any position on your site will likely decrease, and the number of new clients will increase.

Statistical figures

Research conducted by Mediascope clearly demonstrates the effectiveness of running services on maps. First of all, you can guess that more than 75% of customers who want to go to a place nearby to themselves that have been affiliated with their service.

In desktop video, among active Internet users, the percentage of users of the Yandex.Maps service becomes 40%. The average Russian population is still 30%. And 19% of card users from Russia use cards using a smartphone.

The audience that went to the site from maps is more valuable for the following reasons:

  • Customers rarely deprive the site in the first seconds of being on a new one;
  • introduce more different pages to the site;
  • The average hour of activity on the site is increasing.

You can learn that Yandex.Maps and Google Maps can generate targeted traffic for the site. Customers will switch both from the desktop version of the site and from the mobile app. What is even more important is the fact that the needs of such an audience are formed. Therefore, we are ready to make a deal in more than one way, for those who have gone to the site from the search engine.

Proper placement of the company in map services will allow you to get a large number of potential clients to the site. On the service you can buy paid placement and be the first to see it. However, this may not bring reliable effectiveness if factors such as inputs and evaluations of clients, additional cards about the organization in the Cards, are not included in the information.

Who needs help in cards?

Prosuvannya in Yandex.Mapsі Google Maps This would be an effective solution for a company with a physical address that provides a large portion of its services offline. You can see the types of installations in which the drying will be even browner:

  • notary offices;
  • beauty salon;
  • car repair shops and car dealerships;
  • all types of everyday services: equipment repair, sewing clothes, etc.;
  • rental points;
  • medical deposits;
  • restaurants, cafes and bars;
  • photo studios;
  • install for children;
  • important centers;
  • general merchandise stores;
  • banking regulations;
  • hotels, mini-hotels, hostels;
  • sanatoriums and bases.

Information about the settings will be displayed in Maps, if you are nearby and in the Navigator when searching. The company's map will be available in the search view of Yandex and Google on the block with the map, as well as in the mobile view.

How to dry out

First you need to create and fill in a company card.

You can earn money in Yandex.Dovnik and Google My Business services. You need to indicate the type of activity and work schedule. It is necessary to add photographs once the office is installed. It is important to add icons of landmarks on the map. With the help of a product card, a potential client can quickly get acquainted with the proposition and find the company’s office, using photographs of the facade.

Further, from different accounts and by changing the IP address, access to organizations and ratings is available. This operation is carried out step by step, so that the service does not block the company due to a sharp increase in the number of subscribers. Such comments are also available on third-party sites with browsers (only Yandex). From them, Yandex can add notifications of customers to the Maps service.

Before posting, comments from different accounts and addresses are written. In this way, a discussion takes place around skin contact. Therefore, a potential client can increase the activity of nutritionists and find out the best ways to expand nutrition in these discussions.

Moderation on the side of Yandex is harsh. It is practically impossible to raise the company’s rating in cards with primary accounts. They need to be “prepared”! The summative assessment of the organization will be formed on the basis

  • the number of ratings, the ratings themselves;
  • The details of the account for which the rating is given, so that your peers will trust you on the side of Yandex.

Results of testing in Maps

Place a point on Yandex.Map and Google Maps gives an immediate effect:

  • in search form, the organization occupies the first position in the block with the map;
  • in cards, the company card is in the top positions;
  • the installation is displayed in the TOP views in the mobile version of the service and in Yandex Navigator;
  • Potential clients can easily get out of the company's expansion;
  • The addition of this service will support the renewal of the organization's cards in the first positions and will attract new clients over the course of a long term.

With clearly updated information in the browser, the organization will be shown more in Maps and traffic will increase.

What schedule will the work be carried out?

In the first month of drying, the first stage of work begins: the organization card is created and updated as completely as possible (photos, descriptions, contacts, services and prices). Before it, 4 clicks are added, before which 6 comments are written. On third-party review sites, 2 clicks about the organization are added.

Another month has trouble posting videos and comments. 5 clients are added and 12 comments are written. On partner sites there are an additional 4 clicks. The placement schedules for the second and third months are completely identical.

Termini and vartіst

The robots are moving forward step by step, and it is not possible to check for the rapid increase in traffic. Colors can be visible after only 3 months, but to achieve good results it is necessary to continue drying for at least 3 months. After 5 months, the organization’s card is relegated to the first position in the list. In this case, it is important to constantly encourage the level of activity in posts and comments, as this will directly influence the position.

The salary will be 15,000 rubles per month. By recruiting this service from us, you will be able to increase the visibility of your site, the number of clients and the company’s income.

Find our business in which we can create an individual package of services and deal with tens or hundreds of cards. Call!