Correct noindex. Noindex and Nofollow: how, what and why to become a victor in SEO. Who has the authority under noindex?

An article for those who are too lazy to read the summary on GoogleWebmaster and YandexWebmaster

Closing unnecessary pages of a web resource for search indexing is very important for your SEO optimization, especially at the initial stage of getting a website or blog off the ground. This action prevents drying and is recommended before drying for service sides. Technical and service pages are connected to the service pages, which are intended solely for the convenience and service of existing clients. These are pages with inappropriate or duplicate content that has absolutely no audio value. This includes - intended for the user of listings, distribution, statistics, votes, comments, special data, intended for the user of settings, etc. And also - pages for sorting material (pagination), the call of the bell, Rules and instructions, etc.
  1. robots meta tag

robots meta tag

To control the behavior of search robots on a web page, the robots meta tag and its attribute content. closing the web page for search indexing,

  1. robots meta tag
  2. Why the robots meta tag more beautiful file robots.txt

Correct tag and attribute selection noindex, nofollow - The greatest advantage of competent SEO optimization. aje noindexі nofollow play an important role in transferring information from one site to another.

Tag noindex (noindex)

As you might guess, the noindex tag is used to block indexation of some part of the html code ( pictures and messages cannot be closed due to indexing cym tag, And only the text). If you still close the anchor with the sent tag, so that the anchor will not be indexed, and the sent message will be lost in the index. However, the tag is not effective, so the actions of the html editor are supposed to remove it (in short, the visual editor in WordPress removes noindex). You can add validity to the tag:

in this form, the tag is absolutely valid - so you can write it in the Wordpress editor without fear that the tag is unknown. Noindex is accepted exclusively by Yandex, but Google does not respond to anything.

Not varto plutati zvichayny tag with the noindex meta tag, the first page is written, their details. A simple tag blocks for indexation only that part of the page code that is between the pages < noindex> and closes tags. butt:

If there is a meta tag, then Yandex does not index such a page.

Before speaking, I have mercy, if you want to close all posts with nofollow noindex tags, but about a few things below.

Tag works without a trace: all text information In the middle, nothing is lost in the Yandex index. However, optimizers say that sometimes the text in the middle of the index is indexed - unfortunately, this works. On the right, Yandex still indexes the entire html code, namely the one in the middle of the tag, and then performs filtering. Therefore, for the first hour the text in the middle of the index can be indexed, otherwise the request tag and “all applications” flies from the index.

Before speaking, it is not at all obligatory to ensure the inclusion of noindex tags - the tag will be returned if the inclusion is incorrect (as written in the Yandex supplement):

Respect!!!Vikorist tag is opened ( ) , Don't forget to put it on lock - ( ) , Otherwise, all text coming after Will NOT be indexed.

When is it necessary to use the index, and when is there no

This tag should be used in these cases if we want to capture from Yandex an unnecessary part of the page’s html code, so that “brood” does not creep into the robot’s index of the search system. Prime yourselves, you can say that noindex varto vikorystuvati, to:

  • grab the codes of various doctors (liveinternet, rambler100, TIC and PR doctors, etc.);
  • It’s a bad word to use because it’s obscene language, if you want to say “so” better, don’t get used to it;
  • want to repeat or non-unique content (quote, copy-paste, etc.);
  • close during indexing too often or the content is constantly changing - indexing such information is meaningless;
  • do not allow Yandex to overload forms of mailboxes, mail subscriptions, Rss, etc.;
  • DO NOT index unnecessary information in the sidebar (banner, text information).

However, the noindex tag is not needed in any cases.

  • There is no need to close advertising in Yandex.Direct, Google Adsense, Bigun during indexation.
  • It is not possible to place external or internal messages in the middle of the tag - the tag does not apply to them anyway. Marvel at the posts from my site, none of them are included in the noindex tag - it’s stupid!
  • There is no need to place messages in comments on blogs in the noindex tag - again, it doesn’t work!

nofollow tag

The nofollow attribute for closing the indexation is sent to both Google and Yandex. We are victorious in order not to convey anything to the site that we are trying to do. Those that Yandex doesn’t know about nofollow is a myth, get over it yourself - posilannya . Before speech, the nofollow tag is not saved on the page - since it is sent by “nofollow”, the information does not flow through it, but burns, Or, if others are not covered by these sending tags on the page, it is redistributed among them. Before speaking, this means that if on your side you would like one active external hyperpower, then on your side I’ll go to that It’s not good to close all external posts with the nofollow tag. You won’t save your money anyway (you won’t burn out because all the external orders are to close the nofollow).

The principle of validity between noindex nofollow: noindex is a tag that closes the text for indexing, nofollow is an attribute of the tag , Who defends the transfer of the vaga for the sake of the people. Butt wikiristannya nofollow:

< a href= "http://example.ru" rel= "nofollow" >anchor

Wikistory nofollow

It is necessary to use the nofollow attribute because there is no need to transfer your message to the site that is sent to the web resource that is being sent. So the tag is vikorystvo, so:

  • do not convey your message that leads to a “filthy” site from the point of view of search engines, or simply be a “lite” site that means nothing to you;
  • close the transfer of your message to a site that is not thematic to your site - such a message is unnecessary;
  • redistribute the value between the messages on the site (if you either sell the messages from the site through exchanges);
  • change the number of outputs on the page - avoid the fact that there are too many external or internal messages on the page;
  • do not give in to any message that leads to a mega-popular resource (Yandex, Google, subscrube and all sites, just like that);
  • close the message in the comments - there is no need to pass on your thoughts on them (or just because your blog is not).

More tag and attribute noindex nofollow

Offense tag, i noindex, і nofollow They really feel it when they are given instructions one after another. The butt of their sleeping vikoristan:

< noindex>< a href= "http://example.ru" rel= "nofollow" >anchor

Ale as it was said above, it’s absolutely unnecessary to close the post with the noindex tag, it’s stupid. This way you can block the indexing of the anchor, but not the message itself. The most sent one gets the nofollow tag. Ale unimportant at this point, a lot of optimizers (by and large - newbies), being on the safe side, close the messages with tags - nofollow noindex. There’s no point in bothering the robot – there’s no point in it, these tags are a mess. Take a look at my article (for example, qiu -), if you post there, don’t close it with the nondex tag. If you don’t trust me, take a look at the blog of the proven optimizer. The Start Up school, which teaches its students to close all messages from the index, has mercy.

For dessert: SEO mania and seomaras of current optimizers

In addition, for those who have read this article, I am sharing exclusive information, which, however, is known to advanced optimizers, which does not attract attention, but is not especially advertised.

Novice optimizers are engaged in the same insanity: all external messages from the site smell of the middle of the tag and attribute noindex, nofollow. Or even worse: those on the page are missing the desired external message, for fear of wasting the “expensive” TIC. Do you eat, do you have to work, are you so afraid to spend a little money on the side? Why is it so important for the TCI site or PR side? Or will it be impossible to bring the side to the top in terms of midrange or low-frequency inputs? Durnitsi. There is no need to be stingy: 1-2 new messages from this side of the page just pop up to it on the side of the sound systems, and I’ll tell you right away.

Whether any text, written in any way, is liable to take revenge on the texts that were used during its writing, otherwise there will be doubts about the reliability of the published material. Judge for yourself, would you trust books that had 1-2 items in the list of literature? Think about it, a small brochure probably contains 10-20 materials.

How do you know that you can trust the information in the statistics? If the ideas in the text are supported by an authoritative thought, then you can trust. Think about Wikipedia, if there is any article in it, there is a sea of ​​​​poslan, and if there are not enough of them, then the moderators will see the material. The same goes for any articles on your website: if you don’t have to rely on third-party authoritative resources, then the price of such material is zero! First of all, you are guilty of thinking about readers, so follow these two rules:

  • Sending is the basis of the Internet, so they recommend (after sending) a good site / article / information to their supervisors, and thereby you and your site will work better, even if you read about another good site. Note: do not be afraid to add messages that will be useful to your readers.
  • By itself, the post on the site cannot appear, however, the post will put an authority on the site, and if it is sent to a “bad”, non-authoritative resource blocked by Yandex, then the site of such a would-be webmaster will become non-authoritative. Advice: rely on reputable, valuable resources.

Poshukoviki will help you get to the top site, which is a great resource for people, so rely on good resources, don’t be afraid - 1-2 copies sent will not only spoil, but also improve the position of the site. And don’t forget, it’s not good to close all external messages nofollow, don’t be afraid to share, after all, everything is on the same page. The idea “not for me, not for others” is fundamentally wrong, to share the message with you openly, and then want to deliver the message to you for free.

And also: actively redistribute the flow between messages, closing actions nofollow (not noindex - I’ll guess again, it’s stupid). Keep the necessary external messages open, and close the unnecessary ones so that only the first ones are delivered.

SEO optimization at the end of the day noindex nofollow guilty buti correct. I hope that from my article it became clear how it is right and wrong to be vikoryist noindex and nofollow.

Good morning, dear readers. I often realize that many early web-masters and bloggers still have a problem in their heads with the noindex and nofollow drive. Let's figure out what it's all about and put all the dots on the i.

To begin with, so that in the future you will not have any confusion in your head, that noindex and nofollow vikorist in two different values ​​in a web document.

The first is in the middle of the ROBOTS meta tag (do not confuse the robots.txt file) in the value of the content attribute. This meta tag is relevant to the entire document. Friend, only vikorist nofollow - in the middle of the tag And it may be related to a specific request. The noindex tag is a slightly different story, and we’ll talk about it today too. It also means that I will look at the search engine nofollow and noindex only in two search engines - Yandex and Google.

NOINDEX and NOFOLLOW in the ROBOTS meta tag

The robots meta tag represents the entire page. Through this, the meta tag can be blocked or allowed to index the content of the page.

Noindex Responsible for preventing indexation of the text on the page.

Nofollow Responsible for blocking indexation of the message on the site.

Data values ​​are calculated in the following way:

which means this page cannot be indexed anywhere.

There may be such meanings:

You can index the content, but ignore the messages on the site and DO NOT index them.

You can read more about the robots meta tag in my article.

NOFOLLOW in posilanny

Nofollow is vikorized as the meaning of the rel attribute in the topic . And it indicates the indexation of the skin specific message on the page.

The rel attribute indicates the relationship of this document to the document being relied upon.

In this case, by specifying the rel attribute to be nofollow, we ask the search system not to proceed to an external request, and we also support those that we do not recognize as replacement, as requested.

Submissions submitted with these values ​​do not convey the authority of our site, in other words, the TCI and Page Rank are not transmitted. However, we also believe that those who have a problem with PR are still going, not to the site we are asking for, but to nowhere in the direct sense of the word. From the TCI drive, there is no exact information about those who go or are lost on the site.

We are preparing a report on the division and transferring your data to Google.

Well, it doesn’t matter at all how many times you have an attribute, and how many times you don’t have one. If there are 10 messages on the page, then each message takes away part of the authority of your page, and each of them can transfer this information, and if in one case the information is transferred to a specific site, then in the other case, the information simply goes nowhere.

Let's see a little bit about how to understand the world-wide pavutina of the Shukov system. All sites are connected with each other by messages, absolutely everything. The first will fall on the other, the other on the third... the thousandth on the thousand of the first and the million as a result will inevitably fall on the first.

In this way, the loop is closed, all sites are in a loop, and the circuit that transmits the first site rotates to the next one through hundreds and thousands of other sites. It is also not forgotten, and I already wrote about this, that this power is transmitted not just once, but gradually, at which time the power grows more and more, increasing its authority more and more. On this very principle there will be linking to the site.

It is now clear that the first site has closed its message with the attribute. You won’t go to another site, but you will go nowhere, and the other site won’t take away that part of your money, like Mav, you won’t be able to transfer it further along the lanyard, and into the pouch, having gone through the entire cycle, X-which site, which is guilty of transferring the money to the first site, transfer it to a significantly lower cost, lower than possible. So, since we don’t take away that part of the vaga that you independently let go into nowhere, closing your messages with an attribute, the site cannot convey it to you, which means that by closing your messages, you yourself are allowing yourself more pain, and such a display as PR

To make it easier to understand, it is clear that skin emission transmits the same energy as older units.

In this way, if the first site does not close the message with an attribute, then at the end of the cycle it takes away more weight from the input messages, even if the other messages are closed.

You can close the message as quickly as possible, as you recommend to your readers the article you are sending your social media page to your RSS page. It is unwise to close the message on your social media page if you recommend that your readers subscribe to blog updates through them. And here are your blog posts, your blog RSS feed, where your content is broadcast. Why don’t you yourself attest for him?

There are also situations when it is really necessary to close the messages to the nofollow values. Going back to the jerel, Yandex and Google, what can we say about this drive?

In addition, Google recommends assigning sales messages as an attribute. Google also writes that with the help of nofollow we can indicate to the robot on closed sections of our site, but also clarifies that there are other ways to indicate on the site.

I would also like to add respect to one more point. Actions of the fighter for the closure of messages should be placed not only in the messages themselves, but also in the thesis And so, what does fantasy come up with? I in thesis