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Landing Page (landing) - a special site, often one page, which is positioned as highly converting, or good selling. The site may not necessarily consist of one page, but in the classical sense this is exactly the case. This is the main feature of Landing Page promotion - promotion of a one-page site is often difficult and not very feasible.

How to promote a landing page is actually not such a difficult question if you are familiar with the principles of website promotion on the Internet. If you get new information for yourself, then let's say that the promotion of landing pages is a set of measures aimed at improving the site, as well as getting the link mass to your resource from other sites. Of course, no one canceled classic advertising, and we must not forget about this tool for promoting your business.

Seo Promotion Landing Page

Do-it-yourself landing page promotion in search engines (or SEO) is a very real idea. You often hear that this is a useless business, since search engines treat one-page sites badly, but in fact this is not entirely true. If the site meets certain requirements, and provides potential customers with maximum information about the product that you are selling, then you can achieve good results.

Of course, as elsewhere, there are several buts. For starters, it's worth saying that a lot will depend on the competition of your topic. If for sales using a landing page you choose a competitive product for which there are already many sites and stores on the Internet, then even large budgets will most likely not help you in order to break into the top 10.

Another point is competitors' sites in the topic that interests you. Just enter in the search engines the search queries you are interested in (which you are going to promote), and see which sites and online stores are in the top 10. If there are large portals and catalogs, then, most likely, your landing page promotion will not be crowned with much success.

These are all the features, and if you go into the Landing Page promotion strategies, then everything can be clearly described point by point. The basis of a successful landing page is its content, i.e. content (we recommend ordering texts in a specialized exchange from professionals -). This content should carry certain information for the user, such as: a description of the product, its photo, possibly a video review, reviews, etc.

For an approximate calculation of the cost of purchasing links, you can use the service:

But, in order to pump your one-page store, you need a link mass - for this you will have to receive / buy links from other resources. The number of these links will be determined by the competition of the product you have chosen, as well as by the region, the number of competitors in the market, etc.
The ideal way to tell about yourself, as well as get a certain number of links from other sites, is to post reviews with your product on them. There are special services and tools for this. A more interesting option is to find sites similar to your topic, and contact their administrators directly with a request to post a review on their resource. Of course, this is done for money, but it is also logical. In the review, you insert a couple of links to your resource. If the sites are popular, then you can also get from them a certain flow of visitors who can become your customers.

We consider this method of promotion to be the most optimal and natural. You get the so-called perpetual links, for which you pay once, and you can additionally provide your store with targeted traffic.

The alternative is rental links. Websites only link such links for the time you pay for. They are good because they are cheaper, but search engines can impose serious sanctions on your landing pages for using this method of promotion.

Internal optimization of your landing page

In fact, a landing page is a landing page, that is, a page to which users will come from all channels of their attraction: search engines, advertising, thematic portals, etc. Therefore, it is important to optimize the page not only for search engines, but also for people.

What is imperative in order not to yield to competitors is a high-quality product description, preferably with infographics. Reviews and video reviews are also the norm for a quality landing page lately. Be original, write beautifully and understandably for people - do not try to cram the name of your product in every paragraph, not only search engines, but also people dislike it.

In fact, the beautiful organization of the landing page is all the internal optimization. The only thing that needs to be done is to fill in the title of the page - title. Write in it the name of your product, possibly the region in which you work. And don't use words like “home page” etc. in your title.

1. For success, you need to choose a non-competitive niche, or work in a small region.
2. Look at your competitors - if there are large, multi-page sites in the top, then it is better to choose a different topic for the landing page.
3. Link mass - will speed up indexing and give your site a certain trust.
4. The clearer the description of the product, the more interesting the video review, the more useful the reviews, the more chance you have to take the top.

Landig advertising

Advertising is a win-win option for attracting visitors not only for the landing page, but also for any other commercial site. As a rule, advertising gives better results in comparison with website promotion in search engines. Why - we described it above, it's all about the features of the Landing Page and the attitude of search engines to them.

The main types of advertising that should be used for promotion are advertising on social networks (Vkontakte, Odnoklassniki), contextual advertising (on Yandex and Google), direct advertising on sites of similar topics, teaser advertising,. The choice of this or that source of attracting users to the site depends directly on the age of potential customers, their gender, as well as the product itself.

Social networks

Social media is a booming advertising channel. People are increasingly immersing their lives in social networks - they communicate there, shop. If we take the two most popular networks in the Russian Federation, then you can find some differences in them. In the social network Vkontakte, the overwhelming majority are young people. Modern youth, of course, can have a variety of interests - from handicrafts to smartphones, but you can already start from this.

In Odnoklassniki, it is believed that the audience is older, and the older generation prevails there. Although the former youth from Vkontakte has already grown up.

There are two main ways to advertise on social media is by displaying advertisements, and the second is by advertising in communities and groups. In the second case, informational posts with a link to your landing page will be placed in the selected groups. Both work, but it all depends on each specific case.

Social media prospects!

For those who do not yet know how to master one of the most popular networks in Russia, we suggest learning how to make a profit.

contextual advertising

Any contextual advertising guarantees you to attract a certain amount of traffic. Whether this traffic will be profitable for you is already a matter of how you sell. Advertising works perfectly because you get users immediately and instantly, that is, while you pay for advertising, you get traffic to the site. Compared to SEO - getting visitors from search engines often takes months.

Contextual advertising in Yandex and Google are the two most popular areas. Because these two search engines are most often used on the Russian Internet. You choose the keywords for which your ad should be displayed, and based on the bids for impressions, you calculate the budget. Monthly costs can be very different, since it all depends on the selected product and topic.

Placing direct advertising on sites

Direct advertising is a way that many people underestimate. The point is to find sites that are suitable for you that offer banner placement on their site. Almost any information resource has a section called “Advertising on the Site”. Prices can be very different from 1,000 rubles to 30-40,000 per month for placing your banner. It all depends on the amount of traffic on the site where you are going to advertise.

Teaser advertisement

A relatively unexplored form of traffic attraction. Teaser networks are catalogs of sites on a wide variety of topics - on these sites you are invited to place your advertisements. There are many teaser networks out there, but not all of them have many high-quality ad sites. Working with teasers requires special skills and knowledge, and the choice of this method to attract customers directly depends on the topic of your site.

Efficiency and results

Landing page is a site that requires a special approach, including for attracting potential customers. The most important thing to understand is that an integrated approach to Landing Page promotion works best. Contextual advertising gives a quick, almost instant effect. Search engine promotion - increases the number of potential users as it develops.

Self-promotion of a Landing Page in search engines can work and can bring results. The main thing is to calculate everything and perform the necessary preparatory work. Independent does not mean free, so a certain budget can significantly speed up the achievement of the result.

Very often we are asked about SEO landing page promotion. And the most interesting thing is that everyone is deeply convinced that this can be done, and most importantly, it is easy to implement, because “it's just one page,” and not a whole site.

We tested different solutions for a long time, followed the success of our colleagues, and now we are ready to express our verdict on whether it is possible to promote the landing page by seo.

And I warn you right away that everything will be rather ambiguous, although all words are based on facts.

Are we dreaming or can we?

Due to the high conversions compared to regular sites, entrepreneurs prefer landing pages.

In this article, we will not talk about, and we will not argue which is better. We will immediately decide that in our situation we need a one-page site.

Landing page is ideal for direct and hot traffic, by type.

But since the option is more profitable in the long term, then everyone (good desire) is trying to kill two birds with one stone - to get a conversion site and bring it to the TOP 10 search engines.

Search results

For a long time we dissuaded our clients and proved that it is almost impossible to promote a landing page by SEO, or rather, you don't need it.

But now we have given up. You have defeated us. And not because we have finally learned how to promote one-page pages in search engines.

We knew how to do this before. The point is in your deep conviction that you need it.

Impossible to do (difficult)

Okay. Want a position in the search? You will receive them. But you need to clearly realize that they will be so-so.

Don't be so yourself? Do you want all the best and at once, promote your landing page to the top? Are you ready to pay any money?

Well, no, it's not about money, although it will come in handy too. The whole difficulty lies in the technical component.

A small excursion into the world of "Website Promotion by SEO". The main key queries for which we want to bring our company to the TOP of Yandex and Google are searched for and highlighted.

Then all these queries are distributed across relevant (meaningful) pages and optimized for technical issues (we won't go into details, this is not important now).

The key idea is that each page is optimized for its key queries. What's on our landing page?

That's right, just one page. This means that we can only promote this page by one, the most relevant group of keywords.

For example, if you are a manufacturer of custom-made furniture, then you can take either “Custom-made kitchens” or “Custom-made wardrobes”. Why it is impossible to take the general - "Furniture to order", read below.

A priori, a site with more pages is stronger than a site with fewer pages.

Naturally, with the same quality, you just can't take the quantity. Therefore, it is almost impossible to take and promote a landing page for the most competitive requests (high-frequency or HF).

Practically - because now there is fierce competition in almost all areas on the Internet, but there are exceptions and you may be lucky.

And finally. In SEO, there is such a thing as the amount of text. The more competitive the request, the larger the text (if rough).

Sometimes you will see very large “sheets of text” that contain over 10,000 characters (approximately 4 pages).

Of course, it is not necessary to measure the size of the text, but the fact that there should be a lot of it is for sure.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Three main secrets

But have you seen that sometimes one-page sites fall into the first places in the search?

As, for example, our site on the screenshot above. So it is possible. Here I do not argue that it can be done and it is not difficult to do. The main thing is to understand the three main thoughts that follow from the section above:

1. You can promote a landing page by low-frequency (little competition) or medium-frequency (medium-competition) queries.
2. There should be no more than 5 requests per page (preferably 1-2). Rarely up to 30, but subject to the use of very low frequencies.
3. There should be much more text than is usually found on a classic Landing page, not created for SEO.

If you are aware of these thoughts, then you will succeed. You will not fly in the clouds and hope to reach the TOP for queries with a popularity of 10,000+ hits per month.

And you will also understand that your site will be partially overloaded with unnecessary and partially stupid information.

Life hack. If you are in the mood for SEO optimization, then I recommend the Rush Analytics service. The speed of his work is simply amazing, he works online, which is very convenient. And by this link you will be presented with 200 rubles for testing 😉

Case 1 - Airboats

Our client is a manufacturer of aero boats (by the way, the largest one). The task was complex, besides, according to the contract, we received a bonus for each new lead.

Therefore, we used everything we could, including search engine promotion. And the results were not long in coming.

For this request, we took the largest traffic in this area. And here you may be surprised, because we took a high-frequency key.

To be honest, we were partially lucky, as there was almost no competition. So we did some basic setup and added some speed.

As a result, on some days, they received up to 600 visits from search traffic.

Case 2 (joint) - Stationery wholesale

I will tell you about one of the joint cases of Landing page promotion in search engines.

Our job was the simplest of all, which was to do a small redesign, write in keywords and prepare the technical side. This is what the first screen looks like.

And already according to it it is clear what keywords should be used. Can you guess yourself?

Key words from the first screen - "Stationery wholesale" Saratov "," Catalog "," Prices "," Pens "," Notebooks ", etc.

And I'll tell you right away, honestly, the site, in terms of and text, turned out to be 3-, and we are not at all proud of such projects. But we do not hide it either.

After all, our business was different. As a result, according to low-frequency requests, the page is in the TOP, but we don't know (traffic).

Why didn't it turn out very well? And because the texts are written not for people, but for robots.

For a long time we tried to argue and convince that it is not necessary to do this (until the first drop of blood).

We convinced you to focus on people, and only then on robots. But if the customer insists to do the opposite, we are not masochists, we do as asked. Although it all starts like that short anecdote ...

Optimization instructions

SEO landing page optimization is no different from multi-page website optimization. The only difference is in the amount of work done.

And as you may have guessed, on the landing page it is several times, or even tens of times, less. But the result is also less. Therefore, this is both good and bad news at the same time.

In our article about the cost of search engine optimization (), we divided the entire component into stages and described what it costs.

Now I will give a general summary and add a few points that are important in promoting a landing page.

The effectiveness of a landing page depends not only on a competent layout and beautiful design, but also on the methods of its promotion. That is why, already at the initial stage of creating a landing page, you need to think about how you will promote it. In this article, we'll take a look at several ways you can attract a high-quality target audience to your page.

1. Traffic from search engines

The opinion that a landing page cannot be promoted using SEO optimization has long been disproved, and now many landing pages occupy quite high positions in search engines, giving their owners high-quality traffic.

Landing page promotion using SEO allows you to attract visitors who are already interested in your product or service to your site, absolutely free. Therefore, when creating this marketing tool, it makes sense to optimize its structure for search queries.

What is needed for this?

1. To compose a semantic core - that is, to select user requests for which your page will be displayed in search engines.
2. Design text blocks with correct keyword entry
3. Correctly fill in the meta tags (Title, Description, Keywords)

This method will bring you customers not immediately, but after a certain time, so pay attention to other methods of landing page advertising, which give a faster result.

2. Contextual advertising

This method also allows you to attract “hot” traffic to your landing page - that is, people who themselves are looking for your product or service. In this case, you need to have an ad budget, but the good news is that with the right ad campaign setup, the money spent will pay off quickly.

There are two main services with which you can set up contextual advertising - Yandex Direct and Google Adwords. Each of them has its own characteristics and nuances, which will be quite difficult for a beginner to understand. Therefore, if you have never set up contextual advertising, then it is better to entrust this work to a specialist, otherwise there is a chance to drain the entire advertising budget "down the drain" and not get results.

3. Advertising on social networks

Next method landing page promotion, which also shows high efficiency, is advertising on the social networks Vkontakte and Odnoklassniki. Advertising on social networks can be divided into two main groups - targeted advertising and advertising in thematic communities.

Targeted advertising allows you to show information about your products and services to a specific circle of people. You can customize your social media advertising campaign according to specific parameters of your target audience, such as gender, age, interests, etc. This way, your landing page ads will only appear on pages of people potentially interested in your product.

Advertising in communities allows you to convey information about your product or service to thousands of people at the same time. The effectiveness of this method depends on various factors, such as the size of the community, its activity, the correspondence of the advertising post to the topic of the community, and so on. To place an advertising post, you can use the Vkontakte community exchange or the Sociate service. Also, you can select groups on your topic yourself and agree with the administrators about posting.

Both targeted advertising and community advertising can bring significant results, but only with the right approach. As in the case of contextual advertising, if you are doing this for the first time, then it is better to contact specialists or study courses on this topic in advance.

4. Advertising of a landing page using a banner

Banners are one of the oldest methods of promotion, representing a graphic image of an advertising nature. Modern banners often have an animation effect that allows you to more effectively grab the user's attention and nudge them to go to the site. The task of the banner is not only to sell a product or service, but also to promote the company's brand.

As a rule, the effectiveness of this method depends on various factors - resource traffic, banner compliance with the subject of the advertising platform, and so on.

5. Teaser advertising

Teaser ads are blocks with enticing phrases and pictures that are aimed at attracting the attention of visitors. These blocks are called teasers (from the English word teaser - "teaser", "enticement") and are posted on various sites. Surely, you have more than once met such an advertisement on the Internet, which looks something like this:

Teaser ads can generate a lot of traffic for little money, but they don't work in all cases. As a rule, teasers are most suitable for promoting physical products, especially so-called "wow" products, weight loss products, anti-smoking products, etc.

6. E-mail traffic

E-mail marketing is a way to promote landing pages by communicating with the target audience using mailing lists. If you have your own database of readers and you regularly share useful information with them, then this type of advertising can bring significant results. If you do not have your own database, you can use advertising in mailing lists of other authors, however, before placing such advertising, you should definitely familiarize yourself with the statistics of this or that mailing, which displays the number of subscribers, the percentage of letters open and other indicators. This type of traffic is most often used to advertise paid and free information products.

Regardless of which of the listed advertising methods you will use, before conducting an advertising campaign, you must definitely study it in detail or contact a specialist. This will help you not only save your budget, but also make better use of your personal time.

Landing Page - a one-page site - is a very effective sales tool. But many do not know how it can be promoted, because, in fact, in all SEO parameters, it is inferior to full-fledged sites with a large amount of information and pages. How can you “show” a landing page in search results and bypass competitors in search results for some queries?

Difficulties in promoting a landing page

Landing Page is a landing page. Its goal is to sell goods and services. On one page, all the benefits and advantages of the product are immediately indicated, the user's objections are closed and the purchase is made. There is a second option, when the Landing Page is included in the site structure as a regular page, in this case its promotion is easier. We will analyze the first option, when the Landing Page is a single page.

The main problems that site owners face when promoting a Landing Page:

• Small semantic core (SJ). It is simply impossible to promote a large number of requests, because there is only one page.
• Low audience coverage, the reason is indicated in the paragraph above.
• With an increase in the number of requests, correct text optimization is impossible.
• Don't make internal linking.
• External links. Now you need to be careful with a full-fledged website, but here all links will be concentrated on one URL, so you need to be very careful with SEO links. Natural links are required.
• Behavioral factors (PF) are worse than those of a full site.

But landing pages have a plus - one-page conversion is higher than that of a regular website.

For proper promotion of Landing Page you need your own strategy.

Landing Page Promotion Strategy

The strategy for promoting one-page sites differs little from ordinary ones. The same stages of work:

• Collecting key queries
• Text optimization
• Optimization of commercial factors
• Optimization of behavioral factors
• Working with external links
• Competitor analysis
• Technical audit

The most important thing is the selection of requests. You can read about this. As a rule, there are few requests, from 5 to 50. The main difficulty is to find the most accurate ones.

The next step is text optimization.

Pay attention to the PF. You need to find anchors that will hook the user and make him stay on the page as long as possible.

Further steps are the expansion of the SA. Objective: to cover as many related queries as possible and increase the number of pages. To do this, you will have to create the basic structure of the site from the landing page - add new pages to cover all queries in the topic and reach a full-fledged site structure.

If the landing page is successfully promoted, then it smoothly turns into a good site with a good structure.

Important factors to consider when promoting a landing page

1. Landing Page technical audit. There are many things you can't check on a one-page site, but you have to do it. There should be no misplaced layout, errors, cropped pictures, texts, etc. Check 10 times how the order buttons and the feedback form work.
2. Accurate text optimization. There is simply no room for error - you have one page and it should be well optimized.
3. Semantics. If there are no landing pages in the TOP for your request, then the task becomes more complicated. Try to select a YA and move on to those queries for which there are either landing pages in the TOP, or pages with similar content.

Why is that:the specificity of promotion at the moment is such that, when promoting online stores, you need to choose queries where in the TOP there are sites with lists of goods and the ability to buy them. If you try to advance on a request where information sites or articles are in the TOP, nothing will work (by 99%). Therefore, when planning to promote a landing site, it is advisable to make sure if there are such sites in the TOP. Of course, there is 1% success, and there are examples of this too. BUT the probability is still small.

5. Interaction with the user (internal PF). You need to engage the client to the maximum on a single page. Use videos, photos, calculators, promotions, offer discounts - whatever is possible to keep the user on the page and become interested in the offer.

6. Commercial factors. They will have to focus on one page or create new ones in order to more fully get a contribution to the ranking.

7. Moral preparation for the expansion of the structure. If the landing page affects only a part of the necessary requests, and your goal is to promote a large pool of KS, then set yourself up in advance that you will have to expand.

Let's show how to promote a Landing Page using the example of a company that sells dietary supplements.

Case

Initial data: A company that sells dietary supplements. No website, no traffic, no links.

A task - Promote Landing Page to the TOP of search engines.

The semantic core with one HF key, 5 MFs and the remaining 44 are LF queries.

Landing promotion term - 4 months.

How to collect requests was described above. Keep in mind that for a landing page you do not need to collect a large CY, the main thing here is to choose the right queries and form a group from the resulting list - to cluster.

For clustering, we used the engine.seointellect.ru service, there are other services, you can use them. But remember that no service replaces specialists. He helps them in their work, but nothing more.

So, we assembled the CL and did the clustering.

After automatic clustering, we manually moved some requests from one group to another, some were combined together and eventually formed a single group of requests, according to which our landing page will be promoted. To carry out this work, we used logic, customer recommendations and search results analysis.

There were 6 groups in total. The largest group is intended for the promoted landing, the rest need to create new pages.

Technical audit

Give it enough attention, even though it seems like there isn't much to do. For our landing page, we conducted a full audit, eliminated minor errors.

Commercial factors

Commercial Rank increases the relevance of not only the page, but the site as a whole.

When conducting a commercial audit, there are a number of problems associated with the fact that you need to fit everything on one page. We carried out extensive research on this topic for the specialized conference Baltic Digital Days in 2016. Main conclusions:

Different business factors are important for different topics.

In the example, following an audit of business factors, the following changes were prepared:

• Creation of pages: "Contacts", "About the company", "Promotions".
• New section "News" with a publication plan at least 2 times a month.
• Additional pages to cover topics: about the benefits of the product, how to use, instructions, question-answer.
• Various methods of communication for clients: callback, online consultant, various instant messengers.
• Sharing buttons on social networks so that users can share the page.
• Buying a dedicated ip-address. When checked by the 2ip.ru service, it turned out that the site has more than 200 "neighbors", most of them of very dubious quality. There are many myths about this, there are studies and reports. We decided to buy a dedicated line to avoid possible problems.

Content

On Landing Page content is arranged in blocks. An important point: the content should not only explain the benefits and incentivize to order. It must contain all the requests that we managed to collect.

To carry out text optimization, we use a text analyzer (the same). We mark our region and indicate the promoted page.

Possible problems for landing pages: the occurrences and volume of texts will have to be distributed among the fragments of text blocks. This will slightly break text analysis, but within acceptable limits.

When writing text blocks, it is important to use thematic words (LSI), they describe the topic and make the content more optimized, and taking into account the Palekh algorithm, they will help to collect more traffic in the future.

Texts must be formatted! Be sure to use lists, enumerations, pricing tables, callouts, images, infographics, and links.

Links

• The first links from the "gentleman's set" - everything that can be obtained quickly and for free: sites for reviews, vacancies, yellow pages. Apply gradually, without fanaticism. On average, it is possible to get 50-100 pieces.
• Further, the exchanges: for a more natural profile, they distributed incoming links between all pages, with an emphasis on the main page. Only about 150 links in 3 months.
• Anchor list with a large number of "non-anchor" links and a small number of direct links. We tried to avoid spam constructions so as not to fall under Google sanctions.

results

It took about 2.5 months from the start of work until noticeable results were obtained - all requests were in the TOP 50, some - in the TOP 10-20.

As a result: after 4 months in the Yandex PS, all requests were in the TOP 10, in Google - about 50%.

But it is far from always possible to achieve such a working off, a lot of factors affect the final result: correctly selected queries, grouping, text optimization and other work. And the main thing is not to get sanctions. In this example, you need to "put the squeeze" on Google, for this from the solutions you can try to increase the link mass by 30% and increase the amount of content.

Further actions to achieve better results are to revise the SN, create an expanded structure and promote an already full-fledged website, but this is a completely different story.

conclusions

This case is an example of how Landing Page promotion is possible. You just need to correctly build a strategy and work on it systematically.

So, to promote your Landing Page:

• You almost always have to expand its structure.
• It should be remembered that the approach to text optimization is no different from the standard one. Only more time consuming because each text block needs to be optimized.
• Better to concentrate on the midrange and bass. HF requests are problematic to promote.
• Musthave - competitor analysis. We study who is in the TOP, what content, what commercial factors, links, content, etc.
• Analyze, analyze and analyze user behavior again.

With careful analysis and consistent work, your landing page will be in the TOP and, most likely, outperform competitors with full-fledged sites.

It is believed that SEO promotion of a landing page is an ineffective, almost impossible thing, and in general - pay like everyone else for contextual advertising and do not cringe.

However, it is not necessary for Yandex Direct to be sold into slavery. In this article, I will show you 8 specific techniques that will enable you to successfully promote your landing pages on the search engines.

And before we start, let's figure it out - is SEO optimization necessary for landing pages at all?

Do I need SEO promotion for a landing page?

The problem with SEO landing pages is that this type of site is designed to get the most conversions. On the landing page, each element works to squeeze the target action out of the visitor - a purchase, an order, a call, registration, etc.

And if some element does not work for the benefit of the conversion, then it works to the detriment of it. This means that such an element must be removed from the landing page. For example - long texts with descriptions. And for SEO-promotion, long texts are just necessary.

Search engines promote to the TOP those pages that give the maximum value to the user. Moreover, the values \u200b\u200bare in text format. Because search robots do not yet perceive other content formats.

It turns out that your site can be aimed at either conversion or search engine promotion. Because optimizing a landing page for search engines will reduce its conversion. But everything is not so simple here.

How seo landing page promotion works

First, if your landing page gets into the TOP of search engines, then you don't have to worry about conversion at all. Let it be 0.5% instead of 3% - what's the difference? All the same, you get traffic for free.

Secondly, here I gave an example too harsh. In fact, the conversion rate will not drop 6 times. She may even grow up. Because traffic from search engines is always warmer than from regular commercial advertising. The conversion of such traffic can reach huge (by the standards of a regular landing page) numbers. Below I will show an example of one of my such landing pages, where the conversion to purchase is 7.1% with an average check of 2913 rubles. (calmly, guys, not everything is so fabulous there, now you will see for yourself \u003d)

Another difficulty with landing page SEO is that it is commercial SEO. That is, we are talking about money. And where there is money, everything is always serious. It's not just for you to start a block and write articles for information requests. Competition is fierce in commercial inquiries.

And landing pages are mainly launched for quick sales. Launched - and the business process began. But if you have a new domain, search engines will not let it in the TOP under any circumstances. First, he will lie under the filters of the "sandboxes" for six months. This is done in order not to create thousands of sites for "black" seo. That is, you will start receiving search traffic in six months at best.

Considering all of the above, we can decide that seo promotion and landing pages are like a dolphin and a mermaid - "not a couple, not a couple ..."

But we will draw final conclusions a little later. In the meantime, I propose to take a look at how theory works in practice. Here is one of my landing pages in the TOP of Yandex.

An example of my landing page in the TOP-5 of Yandex

Not the coolest case, but I don't have one better yet. I just want to show you that it is real to promote your landing page in search engines. And making money from them is also real.

I have one project for translators. The main product is a distance learning course. There are two options for completing the course - for 2370 rubles. and for 4960r. And, of course, I have a landing page for selling this very course.

And if you enter the query "distance courses of translators" into Yandex, it will be in the 3-5th place, depending on various factors. In Google, it is lower - 7-8 positions.

This is an ordinary ugly landing page on which I have not even applied almost any of the techniques I am going to tell you about below. However, it is in the TOP for several queries. Another thing is that these requests are very infrequent. That is, few people need these same distance courses of translators.

However, between January and March, for example, I got 70 clean hits from search engines.

And it brought me as many as 5 sales worth 14,565r. Thus, the conversion was 7.1% with an average check of RUB 2,913. For a landing page with regular traffic from contextual advertising, such numbers are almost unattainable. There 2-3% in the application (not for sale) is already considered a success. This is what I mean when I say that ad traffic and search traffic are completely different things.

I understand that 14 565 rubles. in 3 months - this can delight few people. But the fact remains - these people came to me for free through SEO.

What if you create several of these landing pages? But what if we "sharpen" them for more popular queries? But what if we apply to them the techniques that I will talk about below? 9-10 landing pages with attendance of 300-500 people per month, and with a conversion of 7% - it doesn't seem so funny anymore, does it?

If you are too lazy to count on a calculator, then 10x300x0.07 \u003d 210 sales per month. And the best part is that it's all free and “forever”. That is, you will not have to constantly pay for contextual advertising more and more, balancing on the brink of self-sufficiency. And you will not have to be afraid that as soon as you stop paying, all your "business" will immediately go to the bottom.

Well, let's go straight to and analyze those 8 techniques that will help you promote your landing page to the TOP of search engines.

How to promote your landing page for SEO?

Before you start - do you know how SEOs make money on landing pages in America? They create one-page pages on some topic (for example, "limousine rental") and promote it in the TOP of Google in some city.

And then they just call the limousine rental companies in this city and sell their promoted landing page for quite a lot of money. And they do it using these eight techniques.

Technique # 1 - Regionality

Do not try to promote your landing page all over the Runet at once. Most likely multi-page sites will stupidly crush you with mass (amount of content). It is better to make several landing pages, and set your own promotion region for each.

This is done in tools Yandex-Webmaster... Register your site there, and then go to the "Site Information - Regionality" section. And there, set a specific city. Just do not forget to indicate in the contacts on this page the address from this city, otherwise they may not miss it.

Technique # 2 - Classic Optimization

When creating a landing page, as a rule, we do not pay any attention to the classic techniques of SEO page optimization. And for search engines it really matters. Correctly filled description, title, keywords - all this helps Yandex and Google understand what is written on your page and for whom.

Also, be sure to use the main keyword in the text, in the title

, in descriptions for pictures in the tag ... It's not difficult at all, but it will immediately add weight to your website. For a complete list of requirements for 100% page optimization you can.

Technique # 3 - Home

By default, the home page of the site always carries more weight than the internal pages. Therefore, make sure that your landing page is one continuous main page. That is, you do not need to create one domain, and then hang ten separate landing pages on it.

Most people will simply remove the end of your URL from the address bar and go to the main domain to see what this site really is (did you think you were the only one doing this? \u003d)

Therefore, it's best to buy 10 separate domains and have your landing page be the main (and only) page on that domain. This gives you an additional advantage over multi-page sites, where articles are placed deep in the site.

Tactic # 4 - The Right Domain

By the way, at the expense of domains. It will be good if you choose such a domain, which will contain the main keyword for which you are promoting. Search engines will start putting you higher already only for 100% match of the site name to the key query.

You can register the keyword in Latin or use a domain with the extension .рф. For example, for the query "auto repair" you can use a domain like "remont-avto.ru" or "repair-auto.rf"

Technique # 5 - Haste and Mobility

Landing pages are often done in online builders. It's fast and convenient, but there is always a lot of unnecessary code on such one-page pages. This code slows down the site. As a result, people leave without waiting for the content to appear (patience is usually enough for a maximum of 3 seconds).

Accordingly, search engines will not want to show your site if people leave it anyway. So speed up your landing page:

• Make it in a separate clean html template
• Hire a specialist to minify the code,
• Place your landing page not on a regular hosting, but on a VPS
• Remove unnecessary graphics and dynamics
• Squeeze pictures
• Make your landing page responsive for all mobile devices

These "little things" greatly influence the promotion. Check your landing page loading speed Google Page Speed.

Tactic # 6 - Wide-Narrow Comb

Landing pages appeared and developed only thanks to the emergence and development of contextual advertising. We have the opportunity to narrowly target a specific audience, with its specific pains, and thereby increase sales conversion.

For example, selling "English language courses" for retirees - we will act in one way. And the same for businessmen - in a completely different way.

There are two options for SEO landing pages. The first one is to create a page for all audiences at once, and write all pains and solutions in one place. This will generate more traffic, but we may lose in conversion.

Another option is to create separate landing pages for each key audience. So our conversion will certainly be higher. But first, make sure that different target audiences are really looking for your products / services in different ways. Otherwise, your landing pages will compete with each other.

Tactic # 7 - Live Inbound Links

Website promotion is strongly influenced by how many other sites link to you. Of course, search engines claim that "link" promotion is no longer working and that only behavioral factors matter.

In fact, links are still very important. Especially for Google. Therefore, you want to get as many inbound links to your landing pages as possible. Only this must be done carefully, otherwise you can get under the sanctions of search engines.

The easiest, most powerful, and "white" way to get a lot of incoming links to your landing page is to organize your affiliate program. Your partners will bring you customers, and you will pay them a percentage of each purchase.

And in order to bring people, your partners will, wherever possible, place their affiliate links to your site. Thus, you will receive additional traffic and will greatly advance in the search.

Technique # 8 - Lots of Text

As I wrote at the beginning of this article, text is important for search engines. And it is not customary to write a lot of text on landing pages - this reduces the conversion. We still need to maintain the selling structure of the landing page. To resolve this paradox, you can simply "hide" part of the text from visitors.

At the same time, search robots will see this text, and will consider that you have a very rich text content site.

From a technical point of view, this is very easy to do. You take, and paste text into it. As a result, we get the so-called "spoiler". That is, a visitor to your site will need to click on the link in order for the text to unfold.

Very convenient, agree? On the one hand, there is a lot of text. On the other hand, there is no extra text, and nothing threatens the conversion of your landing page.

Summary

And in the end, let's conclude whether it makes sense to engage in SEO promotion for landing pages or not.

In my opinion, betting on SEO is still not worth it. For many reasons, you can start earning money much faster with PPC advertising. But it is possible and necessary to gradually get off the "contextual needle". After all, who would pass up the extra "free" money?

And here's what you need to do for this:

• Promote your landing page for a specific city. This way you will have less competition.
• Apply