Media kit. Media kit Media kit to hello magazine

• The magazine “Kateri and Yachts” is a specialized publication with a clear target audience
• Russia's leading maritime magazine for professionals and amateurs
• Seen since 1963 (over 250 issues have already been published)
• The magazine is published in Estonia with a circulation of 15,000 copies.
• A4 format
• More color friend
• Enter 6 times per river + short programs
• Expanding across Russia and abroad (subscription and divisional sales)

WHAT WE ARE WRITING ABOUT

• tests and technical inspections of boats, boats and yachts
• repairs and water sports
• creation and operation of various types of vessels from yachts and boats to sailing and motor yachts
• The latest developments in food and light generators
• news from the largest world and Russian exhibitions
• materials about yacht clubs in Russia and beyond the cordon
• water tourism and more expensive
• new items in yacht equipment
• extreme sports, yachting lifestyle – on water and on land, fishing

WHO IS READING US?

• 69% of the magazine’s readers are people of active age, 32% of them are between 20 and 40 years of age, 37% are over 40 years of age
• 27% of readers are cerebral writers of various kinds
• 83% of the audience read the magazine regularly
• 73% of readers own their own motor boat, boat or yacht. At a rate of 26%, there is not one floating tank, but 2 or more

MAIN PARTS

MIRNA MILE Professional and independent tests of new boats, boats and yachts. Description of the technical characteristics of new products, ratings and recommendations.
TECHNOLOGY Description and inspection of different types of vessels from private boats and boats to sailboats and motor yachts; presentations of new products from meat and light manufacturers; news from the largest world and Russian exhibitions; Interview with the watchmen of the yachts and yachts.
PRACTICE Everything about navigation, registration and operation of ships; new items in yacht equipment and development; radio communications, ship electronics, yacht clubs in Russia and beyond the cordon, and much more.
SPORT Exclusive reports from various markets and races around the world; successes of Russian yachtsmen; records and achievements from all over the world; The history of powerboating and yachting in Russia and abroad.
ACTIVE VENDOR Lifestyle for everyone who loves the sea and the sea, extreme sports; History and amazing facts; superechka and discussions.
HIGHER EXPENSION The whole world of water tourism at once from the magazine “Cateria and Yachts” - unique voyages of the past, today and tomorrow.
MAINSTERRY Materials from relevant experts about how to maintain, repair and preserve a vessel, a boat or a yacht; practical reasons, verified by the authors to the magazine “Cateria and Yachts” in full view.
RIBALKA Everything about river, lake and sea fishing: locality and fishing, spinning and fly fishing, exotic routes; theory and practice.

ADDITIONS

• Barvisti look at the mass of bark information
• druk in Estonia, circulation 10,000 copies.
• Vikoristovuyutsya as an advanced and informational material throughout history, including by the representatives of trading organizations.

“BOATS, CHOVNI, MOTORI” (lutiy 2016 roku)

dedicated to inflatable and motor boats, boats, outboard and stationary engines, oils presented on the Russian market. In addition to the technical characteristics, the reader can learn about the history of the manufacturer and the main features of the product.

ON THE INTERNET

• subscription to the electronic version of the magazine
• Russia has another for the popularity of the Internet resource for boats and yachts, which currently ranges from 5,000 to 15,000 people
• news and everything you can find in the world of powerboat sports, boats, boats and yachts
• archives of issues of “Caters and Yachts” for the entire history of the magazine
• special thematic pages with boat tests
• advertising on the website http://katera.ru/ads_site

ADVERTISING IN MAGAZINES

1-A COVER = 280,000 rub. 2-A COVER = 140,000 rub. 3rd Cover = 140,000 rub. 4-a Cover = 155,000 rub. Gatefolder (valve of the first cover of the magazine) – spread – 240,000 rubles. Hard tab in the middle of the magazine with two sides RUB 200,000. for one side 120,000 rub. INTERNAL BLOCK, TEXT SMOOTH ROLL (426x303 mm) = 160,000 rub. 1/1 SMUGI (213x303 mm; 184x260 mm) LIVA / RIGHTS = 93,000/99,000 rub. 1/2 SMUGI (90x260 mm; 184x128 mm) LIVA / RIGHTS = 56,000/63,000 rub. 1/3 SMUGI (59x260 mm; 184x84 mm) LIVA / RIGHTS = 46,000/53,000 rub. 1/4 SMUGI (90x128 mm; 184x62 mm) LIVA / RIGHTS = 34,000/39,000 rub. 1/6 SMUGI (90x84 mm) = 19,500 rub. 1/9 SMUGI (59x84 mm) = 11,500 rub. PRIORITY POSITIONED WORD OF THE EDITOR = only smuha, markup 20% ZMIST = only smuha or 1/2 smuga, markup 15% FIRST TREATINA TO THE MAGAZINE (up to 50 smuga) = markup 10% smuga 0 Testi (two smugas) ) 1 smuga = 21,000 rub. ADVERTISING BLOCK/BROKERAGE 1/1 SMUGI (213x303 mm; 184x260 mm) 50,000 rub. 1/2 SMUGI (90x260 mm; 184x128 mm) 32,000 rub. 1/3 SMUGI (59x260 mm; 184x84 mm) 27,000 rub. 1/4 SMUGI (90x128 mm; 184x62 mm) 20,000 rub. 1/6 SMUGI (90x84 mm) 9,800 rub. 1/9 SMUGI (59x84 mm) 5,800 rub. 1/12 SMUGI (90x40 mm) 4,500 rub.

ROOM EXIT SCHEDULE

Any product, no matter how high in quality, will require advertising. Only advertising allows you to earn money for your companion. On whose route from the conveyor to the counter you can’t do without

The tools that fakers use to cultivate knowledgeable minds are needed by both journalists and everyday people.

Talk about essential PR tools.

Media...

The first of these tools is a media kit, which provides factual data about the product (service), as well as a set of standard documents and presentations that are constantly updated.

The English media respects the availability of information about the subject of the conversation.

The set of information is especially important if the following data is displayed:

Name of the PMI;
- Reaching out from the side of the company’s representation to its audience;
- biographical information and important facts about PHI;
- information about the format for the release of new and other notifications;
- visibility of the target audience among viewers and readers of ZMI;
- information about new topics, special issues, new forms of PHI notification may also be published;
- the main unique characteristics of the ZMI-dzherel;
- information with comments about advertisers and partners, with the help of which projects are being implemented;
- the flow of divisions and variations in the meaning of the word (most often presented in the initial tables, which makes it possible to better understand the motivation for this particular method of interpretation, and not another);
- prices for advertising and PR materials, participation in decisions;
- technical support for ready-made materials: layouts, advertising videos and other materials, PR-projects;
- The last point is to make contacts, then. Information about a person or group of people, which will provide all the necessary information to the advertising and editorial departments.

A media kit (butt in statistics) allows you to extract maximum information from one device.

The format for issuing information is available both in the paper version (brochures, magazines) and in the electronic version of these components. The format of audio and video releases is also important.

The concept of “media kit” is closely connected with another element of PR. It is a single element that is formed for the PMI independently of the output stage.

Another way that the robotic communication system helps is a pre-kit.

"Journalist's folder"

Pres-kit – from the English “press kit” – is literally translated as “press set”.

There may be another element of significance after the press release at the time of presentation.

The main function of the press kit lies in providing journalists with short, but immediately meaningful information about the events that are being investigated, about their main participants, and, of course, about the company itself. Information about the historical past, information about company representatives and other updates are provided. Whenever you talk about a product or service, the emphasis is on the advantages of the object that is being advertised.

We have already learned that the pre-kit is a collection of information for the work of the ZMI, after completing the summary: for the usability of the work, it is necessary to organize and systematize it in some way.

Another called element of PR is a “folder for journalists,” since this is how “sharks of the pen” prepare their materials.

If the robot is transferred in many passes, then the design of the paper will add elements to simplify the process of orientation in the material. Sometimes you use color paper.

Back the folder on the right side - the most important information; supplementary materials are often placed on the left.

Another option for decorating a press kit is a brochure, which can only be printed once. Of course, such material is easy to use, but the downside is the possibility of updating it with new features, and the cost of finance is significantly lower than the first option.

Obviously, as with the folder option, so with the brochure option, you need to place contact information, you can supplement the press release with the issue of business cards, which will be placed there.

However, in order to better understand the significance of these tools for PR, it is important to pay attention to the practical application of their implementation.

Media kit for the magazine. Apply it

The magazine has long been interested in one of the most basic forms of PMI work. For Nina, nothing has changed, except for the appearance of analogues to the other at the edge.

Current forms of media kits for magazines are supplemented with animation, audio and video, and infographics. The straightness of the skin component is ensured that the information is retained and is correctly absorbed.

For a practical understanding of the concept of “media kit”, let’s take a look at the applications of this concept. Directly you can see it absolutely be-like. So, a good example is the national sports magazine “Football”, the main page of which is filled with comprehensive information about the sections of the publication, its release format, points of sale, price, as well as statistical data for the number of readers iv. For additional animation, accents are clearly defined in the required places.

Materials about the company's services and products;

Additional audio materials.

The above-mentioned facts indicate that the format of the thinking tools has been greatly modernized over the past few years.

The transformation of the media kit format from its primary form, in turn, is associated with the development of technological progress. Since the fragments of our everyday life are half filled with the Internet, the format of the PR tools is moving there.

Naturally, under what treatment the smell did not go away, the stench simply took on a different form. So, practically, any publication that respects itself has a page on the Internet, which is a direct copy of the magazine, or at least at least.

The same magazine, as before, cannot do without its own working folder.

The mechanical need for media kits and press releases has retained its relevance, while the first form is the calling card of any project, and without the other, there is simply an inconceivable replacement for the content of any appearance or entry. between product and service presentation.

PR-tools help guide you towards optimal solutions and information.

*Posibnik with butts from Forbes, Cosmopolitan, Maxim magazines.

A media kit is a tool for PR and direct sales of any type of information: magazine, newspaper, catalogue, blog, TV channel, social media coverage. This is a folder of documents that sells advertising space to potential advertisers.

The format of the media kit is a PDF file or a brochure. The information can be varied: from one side of A4 to a full catalogue. Everything depends on the complexity and transparency of a particular information, and, of course, the ambitions of this ruler.

Before speaking, local bloggers respect the mother whale for a small blog. It’s true. One on the right is to tell you about your resource at your fingertips, and the other is to present competently designed media kits with the necessary statistics and elements to sell.

Today we learn how to create a media kit for a handy snake. If you don’t already have such a document, think about it. Maybe the time has come to master a new level of communication?

The classic structure of a media kit for a hand-held ZMI

Here is the classic structure of a media kit. There's no need to finish the volume. We specifically chose the new version to explain to you the principle of creating the document. You can add points, change them in places or shorten them.

Well, the classic media kit of a hand-held ZMI consists of:

1. Title page.
2. Vital word from the editor.
3. Legends, stories, concepts.
4. Description of the magazine (circulation, periodicity, coverage, format, paper).
5. Karti rose everywhere.
6. Rubrik, thematic plan for the river.
7. Maps of the target audience (statistics, history, interests, news, etc.).
8. Maps of advertised products. List of advertisers of Vidguki.
9. Advertising packages for sales.
10. Benefits for advertisers
11. Additional services.
12. Invocation before the day.
13. contacts.

The point of these points is as follows: provide the advertiser with maximum information about the product and clearly explain why you should invest money in your business.

It is noticeable that without any media kits of regional media there is no block of what it sells (benefits, promotions, prizes). They provide the advertiser with statistical information rather than explain the specific benefit of the drug. Please, this is wrong. Especially at a time, since there are thousands of people, and there are only hundreds of advertisers. We have been reading this activity correctly from the very beginning.

Title page

This is the cover of your book that sells. The corporate style is visible (as is the entire media kit). І conveys the main values ​​and insights of PHI.

Vital word from the editor

The original danina respects the effect of special hand-handling. You won’t sell your business without a couple of catchy phrases about the weather, the market situation and mutual compliments. Right?

Don’t you want to publish a vital word? Then think about what kind of information itself will be useful and important for the advertiser, so that he makes a decision for your benefit. Maybe there will be a legend? Have you seen a list of successful marketing campaigns? What about the TOP advertisers in the region and the recommendation list?

Legend, history, concept

Everything has become clearer here. After the vital section, which immediately forces the advertiser into the information field you need, we begin to bombard you with facts and marketing inputs.

Now is the time to tell the investor about those in whom your vision is distinguished from hundreds of others. You can earn money in a number of ways:

• News about history, which symbolizes the stability of history and the consistent level of knowledge;
• Focus on the legend and philosophy on which your marketing communications are based;
• News about the uniqueness of the vision, to bring your uniqueness and uniqueness;
• Boast about Napoleonic plans for this river and formulate the necessary zeal for the future.

Choose the principle that suits you. Or come up with your own corporate move.

Description to the magazine

While this material was being prepared, the media kits that would be formed in this block were being condensed. Thus, the importance of technical characteristics is difficult to overestimate, but without a solution to the information frame, such a laconic whale looks stingy and inconsistent.

Before the technical description, I will include in the journal:

• Circulation;
• Format;
• Periodicity;
• About `em;
• Papir;
• Vidavnitstvo.

The map and methods are wider

Here we describe the territory of everyday life. To save space, this block can be combined with the front one. We separated them on purpose to demonstrate their independent significance.

If your vision has a wide “halo of living”, paint beautiful infographics.

Here we add ways to expand:

• Advance payment;
• Sales at special points;
• Sales from local target audiences (supermarkets, cinemas, night clubs, office centers);
• Bezkoshtovne wider;
• access to the magazine in electronic form;
• And so on.

Rubricator, thematic plan for the river

The advertiser is guilty of misunderstanding what to do with your PMI. For this purpose you present a detailed rubricator and thematic plan for the river. For example, grass - we are talking about herb saints, cherven - a look at tourist destinations and so on.

Map of readers of the magazine

Here we place a portrait of the target audience. Maximum report and detail. You can view this information by logging into special research from marketing companies or online news channels. >

What you can include to describe the target audience:

• Marketing data about lasting achievements (the level of knowledge and loyalty so far);
• Number of readers based on article, secular, social and other criteria;
• Porovnyannya audiences of different types (for the sake of it).

Map of advertised products. List of Vidgooka advertisers

An important section that forms the basis of trust until the end (if such monsters are located here, I want it!) and gives information about the hidden commerce directly. The deputy says that shampoos and shower gels are advertised in this world, so it’s not good for him to use screwdrivers.

Before the speech, in the regular media kit we did not provide a block with tips and recommendations. So, take the bull by the horns (that’s what we plan to do with our deputy’s media kit) and sell this block that it’s selling. We already know its potential.

Promotional packages for sales

Here we have reached the very essence of the media kit. If we don’t want to overindulge in advertising packages and prices, let’s remind the advertiser once again about how cool our product is.

The following data is required:

• Cost Per Thousand contacts (CPT - Cost Per Thousand);
• Reach;
• Affinity Index – a comparison of the advertising rating in a target group to the average advertising rating, multiplied by 100%.

Now we are overselling everything that we can sell. Including non-standard manifestations (samplings - placement of samples), sponsorship of sections, placement of your logos on advertising spaces, participation in various parties, etc.

Don't forget to check out the "rebate" section. І indicate bonuses for advertising agencies, reductions for the period of promotion and obligations of advertising space.

Benefits for advertisers

This bloc, to our surprise, is just as unpopular as the bloc with violins. And it would be good for a mega-view, as it does not require a special display, but for a different regional gloss.

Let's take this tool from the basics of copywriting and put it into a media kit. You already know how to extract these benefits from our previous publications.

Additional services

Here we tell you about what else we can promote to our savvy advertisers. For example:

• Layout design;
• Photozyomka;
• Organization of visits;
• Printing services.

Call to date

What you can vikorize within the media kit:

• Znizhki;
• Shares;
• Special washes, separated by an hour;
• “Biding” technique: when you tell the advertiser, there are already three brandies vying for the first spread.

Contacts

Here the data may be sane, insightful, forgiven - three “Ps” for the “Contacts” block. Golovne, so that the advertiser should be in direct contact with those who are responsible for asking.

More to come!

In this article, we will select a media kit for electronic publication: blog, website, social media page, forum.

Don't worry if you're stuck with this format.