History of Asus. A brief history of ASUS

There are many companies in the global market that manufacture gadgets, computer equipment, and household appliances. Among them there are those who began their history in the 30-40s of the last century. These are entire concerns, which in addition to production have many subsidiaries. But there are such companies that appeared at the end of the last century, and now have become leaders in their field. One of these was the Asus company, the manufacturing country of which is Taiwan.

Start

Of course, the company does not have such a huge history as its colleagues: HP, Aser, Sony and Lenovo. Nevertheless, I was able to go a long way in order to present myself in the world market with the help of high-quality and reliable goods.

For the first time, the company became known in 1989. Then Asus (Taiwan) was founded by four enthusiasts who fled with another eminent Aser company. Naturally, they already had experience working with electronics, and therefore in a small apartment it was decided to organize their own mini-concern.

Title

Asus, whose manufacturing country is Taiwan, got its name from the animal. It turned out that it relied on “Pegasus”, which symbolized not only success and rebirth, but also translated from Greek as “rapid current”.

As you know: "As you call a boat, so it will float." The same thing happened with pegASUS. If the first few months they only advised other companies about the development of motherboards. After a while, they realized that they could independently create a “mother." And the most surprising was that they successfully released it in the first year of its foundation. This allowed them to open the door to the world market and officially become a company in 1990.

Leader

Four years later, Johnny Shea, who is currently the president of the company, took over as CEO. It was he who pushed the company to world leadership in the manufacture of motherboards. Over time, Johnny Shea managed to not only keep the company afloat, but also help her capture other segments of the global electronics market.

Development

In 1997, Asus models appeared. A little later it was decided to release communicators under their own name. Which was also a significant step in the development of the company. Although it is still worth noting that the ASUS mobile phone, although it was first released in 2003, still became known only in the last couple of years.

Further, the company underwent a reorganization. As a result, the concern turned into three separate groups. First, ASUSTeK Computer worked on motherboards, laptops, smartphones, monitors, and other accessories. But Pegatron Technology, under its own name, began to give the world ready-made computers, as well as cases for them and devices.

Unihan Technology is the third group to work on the contract manufacturing of PC components. It has become a working platform for cooperation with distributors, resellers, integrators and manufacturers of integrated equipment.

motherboards

Asus, whose manufacturing country is Taiwan, originally specialized in the manufacture of motherboards. Now it is the largest producer of this segment. Its share in the world market is more than 40%. Statistics show that at the moment, almost every third PC is equipped with an Asus motherboard.

For four years now, the company has been the most expensive brand in Taiwan, in addition, and the best manufacturer of motherboards. For all the time, a huge number of innovations have been implemented in this segment that have not been registered anywhere before.

So there was a revolutionary 16-phase power scheme. Thanks to it, it was possible to significantly reduce energy consumption. The result is a "mother" who not only consumes less energy, but also releases a little heat. Both the first and second indicators do not affect excellent performance.

A special EPU function was created, which is the controller of the parameters of the main components of a PC: video card, RAM, chipset, HDD, cooler and processor. But Express Gate is working on the fact that literally 5 seconds after turning on the PC, the user already has access to the network.

Laptops

Also, the Asus company, the manufacturing country of which is Taiwan, began to work on laptops over time. Moreover, many of them have become not just a quality product, some have become a leader in a certain segment. It is precisely those who, even if they cost sky-high money, are still the most powerful and reliable machines.

The company has released more than 20 series of these devices. Among them, there is ZENBOOK UX, which are the thinnest and most attractive laptops. This series is quite expensive and perfect for business people. But ASUS X is responsible for multimedia, especially suitable for moviegoers and music lovers.

But ASUS N has become a very versatile series. There are budget models with an attractive design, there are devices for businessmen, as well as fairly powerful laptops. ASUS G is the line that marked the beginning of the gaming boom. Thanks to the models of this series, every fan of computer games will be able to plunge into the virtual world with pleasure.

Gadgets

Well, among other things, over the past few years, the company has been able to introduce very powerful and high-quality smartphones. Asus (manufacturer - country of Taiwan) has developed a series of very successful and good devices called ZenFone.

There are several branches in this line: camera phones, large displays, powerful processors and simply beautiful models.

The ASUS phone is not just an excellent gadget, it, first of all, continues the tradition of quality from the company. Each model is assembled from strong materials, there are more budget models, which, albeit assembled from plastic, are still quite durable. There are also very cool metal cases, which, among other things, are the real technical giants of the market.

The company also boasts that last summer it released the first smartphone on the most powerful Qualcomm Snapdragon 821 processor. This excellent modification was awarded by the excellent modified ZenFone 3 Deluxe model. In addition, the gadget is practically on the world market. And all thanks to 6 GB of RAM and 256 GB of internal memory.

Of course, ASUS cannot be called the undisputed leader in everything. She produces the best models of motherboards, but their smartphones are too expensive, so they are less popular than similar Chinese models. The laptops of the company are also beyond praise, but there are companies that specialize in the manufacture of these devices. Naturally, Asus cannot "compete with them." But it is worth remembering that many of the experienced concerns on the market have been in the market for more than 40-50 years, while a Taiwanese company has been operating for almost 28 years and has achieved very cool results during this time.

Who would say, but the company Asus It is quite young since it was founded relatively recently in 1989. The initiators were four citizens of the People's Republic of China: MT Liao, Ted Hsu, Wayne Hsieh   and TH Tung,   who previously worked at Acer Corporation.
  They called the brand that name for a reason, although they came to the name for quite some time. The founders wanted the name to always strive to the top of the list, to the top of the alphabetical chain, so the symbolic word “Pegasus” (the revival and success of Greek mythology) was removed and the first part was left “ asus", To which then a few pathos words joined and it turned out - "ASUSTeK Computers Incorporated."

The first product was chipsets   then motherboards, devices for Intel i386.   But it was difficult for the Chinese manufacturer to break out into the world market, where all the places and zones of influence were already distributed among the gas stations. Anger only catalyzed the desire of the Asus founders to break out into the world of high technologies, and here, having included all the potential, all the technical knowledge, they assemble their own motherboard and provide it for testing at the Taiwanese Intel laboratory.

It was 1995, it was a year of negotiations between these companies. Now Asus  provided technical information about the new processors, which was spelled out in a long-term contract. Naturally, not every company possessed such information - which means that its reputation and revenues crawled up.

Then the company decides to gradually expand its activities, so it appeared optical drives   and video cards   Asus.

The company finds another partner in the person of Hewlett-Packard, which resulted in the production of custom-made servers, and since 2001 - servers under its own brand name. During this period, another very important event in the history of the development of the Company takes place - in 2000, first laptops   Asus.

Asus was almost the first to introduce proprietary technologies into its production: Asus POST Reporter - voice informing the user about errors, malfunctions; Asus EZ Flash to update the BIOS from its menu; Asus Q-Fan - cooling the system using temperature sensors, etc.

Asus is developing its strategy - “3C” or “Computers, Communications, Consumer electronics”, special attention is paid to computers.

By “communications” is meant production ISDL [L1] equipment   and DSL modems   who brought Asus to second place in the world in this segment.

As for the third "C", as a "consumer electronics" Asus leadership includes laptops, communicators, mobile phones. Here the model range is represented by more than 30 products, distinguished by their quality and reliability, as well as their “highlight”, for example, “fingerprint recognition system of the owner”.

In 2003, Asus won more than 700 awards around the world, and in 2007 management divided the corporation into three components: the Asus brand, Pegatron, the computer company, Unihan, the company that manufactures cases and other components.

Today, the corporation includes more than 40,000 employees who work in the Company's branches around the world: Taiwan, China, USA, Germany ...

10.03.2012 / 163

Interesting information about the Asus brand. Reference data on the Asus trademark.

Asus is a Taiwan-based company that manufactures personal computers as well as computer components such as motherboards, graphics cards, as well as laptops, mobile phones, Internet tablets, optical drives and monitors.

As of 2013, the company is the fifth provider of personal computers in the world in terms of sales (after HP, Lenovo, Dell and Acer).

The brand name Asus comes from the word Pegasus (Pegasus). Full name - ASUSTeK Computer Inc.

As of November 2013, Asus is selling more motherboards than any other company, reaching 30 million in 2004. However, this includes re-branded products.

Asus also manufactures various components for products from other corporations, including Sony (PlayStation 2), Apple Inc. (iPod, iPod Shuffle, MacBook), Alienware, Falcon Northwest, Palm, Inc., HP, and many other equipment manufacturers use ASUS motherboards in their systems (since 2008, all of the above products have been manufactured at the production facilities of Pegatron Corporation).

The company's revenue in 2008 - $ 22.9 billion, net profit - $ 840 million.

In 2010, Asus gradually reduced its orders from a subsidiary of Pegatron, these plans correspond to the general development trend of the company to reduce its dependence on Pegatron Technology: in particular, we are talking about motherboards and graphics subsystems, the production of which can be transferred to Elitegroup Computer Systems.

In the second half of 2010, Asus also began to place its orders at the factories of Foxconn Electronics (Hon Hai Precision Industry) and Quanta Computer.

As of the third quarter of 2012, it is among the five largest manufacturers of personal computers (behind Lenovo, Hewlett-Packard, Dell and Acer).

The first brick in the foundation of Asus was laid back in 1989. Full name ASUSTeK Computer Inc. The history of education is quite original. Its founders were 4 engineers (TX Tung, Ted Hsu, Wayne Hsi, MT Liao), who initially worked under the guidance of the notorious Stan Shea, the “father” of Acer Corporation in Taiwan. The name of the company was born from the Greek word "Pegasus", which means "rapid current". Probably, a good name in the future also carried Asus forward not only in terms of, but also against the tide.

The moment of the company's appearance was marked by difficult times for the entire Taiwanese IT industry. In those days, Taiwanese manufacturers did not have the opportunity to present their products to the international community. Therefore, Asus forces were thrown to meet the needs of their own state.

Initially, the company’s management aimed at the production of chipsets, however, Asus has not yet gained enough power for this, the results of product testing for further mass production were needed. All this was beyond the power of the newly formed company. Then the board of directors of Asus decided that for the first time the company should be engaged in the production of motherboards.

Naturally, the company did not stop at simply releasing stamped products and started developing its own “motherboard”. The efforts of specialists were not in vain. After some time, the company was able to introduce a new generation motherboard. Which she did. The role of quality control has been taken over by the world famous Intel company. Asus liked their product. This was the starting point of the company. After recognizing its achievements, Asus received a contract to work with Intel and, as a result of this, was able to enter global markets.

In 1994, Johnny Shea took over asus president. This is just the namesake of the equally famous Acer Corporation founder Stan Shea. Johnny has nothing to do with Stan. Johnny Shea is still the head of this company.

But it was just the first step into the world. The company management decided to expand the range of manufactured goods. As a result, Asus video cards and optical drives appeared. The replenishment occurred not only in the product line, but also in relations. Hewlett-Packard joins Asus business partners.

In 2000, the first Asus laptop was introduced to the world. This was another major step towards success. At the moment, Asus produces laptops, motherboards, as well as accessories and cooperates with companies such as Sony, Alienware, HP, Compaq.

The beginning of 2008 was a time for Asus to address organizational issues. Asus was divided into three areas: ASUS, Pegatron, and Unihan, which occupied different niches in the IT industry. Asustek's forces focused on producing high-tech products using its own brand. She now produces laptops, boards, smartphones, multimedia, consumer electronics, servers and much more. The activities of Pegatron are focused on the production of cases for PCs and other devices. And Unihan is engaged in the production of computer components for orders of other companies. Thus, the activities of the corporation have become not only more versatile, but also much easier to manage and control.

Asustek is currently engaged in ever new developments. The appearance of new products is accompanied by constant success. All achievements are instantly transferred to production and reach the mass consumer. Among the latest innovations: Asus EZ Flash - with its help, updating the BIOS has become much easier, right from the user menu; Asus Q-Fan - now you do not need to put the laptop on a hill for more efficient operation, the new cooling system is equipped with sensors that can respond to changes in processor temperature and regulate the cooling system, which can improve computer performance; Asus Color Shine is a new generation LCD display that looks exactly like glass, but at the same time there are no glare, nothing shines and makes it possible to observe the color rendering possibilities in their entirety; Asus Splendid Video Enhancement - an indispensable addition for fans to watch movies and play realistic games, the novelty can significantly improve color reproduction.

Asus is committed to meeting the needs of everyone. Until recently, most products were available only at medium and high prices. To cover the low-price category consumers, an ASRock subsidiary was founded, which creates economy-class products.

Until now, there is no doubt about the serious attitude of the company management. The level of quality at which Asus products are manufactured is another confirmation of this. The company's specialists pay special attention not only to the latest developments and achievements in the field of electronics, but also invariably keep the bar high in relation to workmanship. Not without reason in 2009 the world heard the new Asus motto: “The spirit of innovation. The path to excellence. " With its products, the company once again confirmed that the pursuit of excellence is one of the main tasks of its specialists.

In its homeland, Asus has earned the most important prize - customer confidence and in Taiwan is considered the best in terms of product quality. Also, Asus laptops for the first time in history were awarded the TCO’99 certificate, which is not so easy to obtain. When choosing a winner, the products of manufacturers are subjected to rigorous verification of such indicators as the level of radiation, energy consumption, ergonomics and environmental indicators.

For more than 20 years, Asus has been working for the benefit of consumers and for excellence.

ASUS Notebook Series

Laptops ASUS A

The Asus A series are notebooks for the home and office at an attractive price. Power and functionality will ensure comfortable work in any environment, and the presence of Wi-Fi, Ethernet and other communication devices will make it possible to connect to the global Internet.

ASUS C Notebooks

C - a series of multimedia laptops based on Intel Core 2 Duo processors. This line is equipped with a good cooling system, as well as the Turbo Gear software package, which ensures reliable and stable operation of the laptop.

Laptops ASUS Eee PC

Thanks to its compact size and light weight, the EeePC Series netbook allows you to always keep it handy. Nice design, a large number of possible colors, a choice of performance, various display size options, all this was implemented by Asus developers for a modest price.

ASUS F Notebooks

Asus F is a multimedia line of laptops for various tasks. Installed high-performance mobile processors from Intel or AMD, paired with NVIDIA or ATI graphics, can successfully cope with high-quality video, games and other demanding applications.

ASUS G Notebooks

Asus G series is always ready to conquer games with its high performance. Thanks to processors with two cores, the latest NVIDIA GeForce graphics and high quality display, you can safely begin to conquer the heights of your favorite game. Excellent mobility underlines the series, and the unique appearance design makes laptops even more powerful than they are.

ASUS K laptops

Notebooks with wide functionality and a great price from ASUS. The ASUS K Series is easy for everyday use. Battery life can be up to 5 hours, which will help the function ASUS Super Hybrid Engine (SHE). Excellent sound quality allows you to enjoy music and movies on a high-quality widescreen screen.

Laptops ASUS L

The Asus L range is designed to become an alternative to home desktop computers: large displays, ample opportunities and high functionality make these mobile computers a very profitable replacement for most users. Now the home computer will also become mobile.

Laptops ASUS Lamborghini VX

Truly high-speed gaming models combined a series of Asus Lamborghini laptops. Wide screens, hard drives with a capacity of up to 1 TB and the ability to increase processor performance through keyboard commands make the representatives of the series real gaming stations. And for lovers of stylish things, the company's designers have given laptop covers a resemblance to the Lamborghini hood.

ASUS M Notebooks

The Asus Notebook M Series integrates the business models of mobile computers from this manufacturer. Representatives of this line are equipped with everything necessary for working on the Internet and for supporting basic office applications. With laptops of this series, you can do business not only in the office, but also where it is convenient for you.

ASUS N Notebooks

The new model range of Asus N laptops is positioned by the company as an elite. Here are business models, ultra-thin netbooks and desktop multifunctional laptops. Combines their high performance, new housing design.

ASUS NX Laptops

NX - refers to a series of high-end laptops. First of all, this line is distinguished by excellent sound, thanks to the Bang & Olufsen system, a huge 18.4-inch display with enhanced image technology, as well as an original design that you will not find in any other laptop model.

ASUS P Notebooks

Series P - is a budget line of laptops. These models come with a 14 and 15 inch display, have a practical case, which is made of durable plastic. The series is built on the same platform as multimedia laptops of the budget K series and is also great for everyday tasks.

ASUS R Notebooks

A unique series of Asus R laptops combines tablet models of laptop computers. Now it is not necessary to keep the laptop open for work; it will lie freely on its lap with the screen up. The R Series is a great choice for those who spend a lot of time on the road.

ASUS S laptops

The Asus S Series of ultra-mobile netbooks is designed for those who need to always be in the know and keep abreast of their business. The long battery life, equipment necessary for working with office applications and for working on the Internet make netbooks of this line truly irreplaceable in any trip.

ASUS U laptops

Power and style are probably two words that can briefly describe the new Asus U series of laptops. Now there is no need to choose between super-performance and fashionable design: all this is present in the models of the line.

Laptops ASUS UL

Ultra-compact and productive Asus UL series laptops have become a worthy continuation of the U line. Under the hood of these small and stylish models are hidden powerful processors and graphics systems that allow you to work with most modern programs.

ASUS UX Laptops

Original style, compactness and high performance distinguish the models of the UX series. Thanks to new design solutions, manufacturers managed to significantly reduce the weight of models, and dual-core processors, powerful graphics and the ability to expand the amount of RAM up to 4 GB made these laptops truly powerful tools for solving problems of any complexity.

ASUS V Notebooks

Series V unites truly home laptops: thanks to the new glass screens, the image will be clear and bright, and the equipment of the lineup models will allow you to work with most modern applications and install the latest news from the game world.

ASUS W Notebook PCs

The W series has united Asus giants: laptops with powerful processors are more suitable for office or home use than for travel or leisure. All models of the line are practically in no way inferior to modern stationary computers.

ASUS X laptops

The Asus X series of multimedia notebooks will satisfy any movie fan or lover of good sound. Powerful graphic systems, excellent built-in speakers, the ability to connect an external HD monitor all this makes the models of this line powerful multimedia stations.

Laptops ASUS Z

The Z series of laptops combines business models that focus on solving a wide class of problems: from working with office applications to watching videos and presentations. Representatives of the line are equipped with everything necessary to become indispensable assistants in business.

Laptops ASUS ZENBOOK UX

The Zenbook UX is a line of ultraportable notebooks with an attractive ultra-slim design and aluminum metal casing. This series has ULV Intel Sandy Bridge processors, as well as high resolution: 1600x900 pixels. The laptop of this series will be an excellent "companion" for business people who are often on trips and business meetings.

3 years ago