Setting up Google Analytics. Set up Google Analytics correctly. Audience collection for remarketing

One of the tools for online marketing is web analytics systems such as Google Analytics. Vony allows you to collect reporting statistics on the site and on the site.

Today we learn how to create a Google Analytics tool and add it to your website. This instruction manual is essential material for beginners.

What is Google Analytics and why is it needed?

Google Analytics is Google's cost-free web analytics system that monitors the activities of users on your resource. You will need to pay attention to the additional special code that you need to install on your site.

The system collects such data as search queries, which result in a transition to your site, pages viewed, pages entered and exited, hour on the site, number of views, etc. All information is displayed in the live chat view.

Google Analytics, as an analytics system, is required in order to analyze the effectiveness of the site as a whole or its adjacent pages or sections.

Installing Google Analytics: a reporting guide for beginners

The first thing you need to do is go to https://marketingplatform.google.com/about/analytics/ and click “Sign in to Analytics”.

After logging in, the system is pleased to inform you that robots from Google Analytics are supporting us in just 3 days. Click the “Registration” button.

• name of the regional record;
• Site name;
• enter the website address and the encryption type (http or https);
• one of the options for consideration, whichever is closest to your area of ​​activity;
• region and time zone.

It’s best to choose the same time zone in which you and your site are located, as many sites are in different time zones, but for the sake of clarity, it’s best to choose one time zone.

The lower level of adjustment of Google's cloud recording is supported by a number of additional data services. It’s not a vikorystannya bezkoshtovne, wait for it - put a tick. There you can allow or block access for Google fakes. When completed, it will be stamped “Remove Uninstall ID”.

Google is asked to accept their understanding about vikoristannya, as well as the policy regarding the protection of personal data. We select our region, check the boxes and click “I Accept” at the bottom of the window.

A new page will open, where we can be found in the admin panel. First, scho mi bachimo, tse code for Google Analytics.

Installation of Google Analytics code on the site

Now we need to insert Google Analytics code into the website. To do this you need to copy and paste at any place on the page after the tag . If you have a one-sided site, you need to work on one side. There are a lot of pages and writings on the site HTML, then this code will have to be inserted on the skin side.

Once the installation is successful, you will receive information about the site within an hour.

How to connect to CMS

If one of the CMS systems is used in site management, then the code must be inserted just after the tag , your theme template. Some themes and templates now have direct integration with Google Analytics. Also, you can quickly use one of the plugins.

Google Analytics plugins for WordPress

• Google Analytics Dashboard for WP (GADWP);
• Analytics Cat;
• Google Analytics for WordPress by MonsterInsights;
• WP Google Analytics Events.

Modules for Bitrix

• Tag Manager module;
• Electronic commerce for Yandex.Metrica and Google Analytics.

Opencart

To connect Google Analytics to Opencart, you need to place an authorization code in the “Analytics” section of this CMS in the relevant section.

Advanced Google Analytics plugin for Joomla.

Visnovok

Well, the main thing we learned about is how to install Google Analytics on your website in order to collect statistics and ensure the effectiveness of delivery. In future publications, we will talk about those and add the site to.

Good day, comrades!

Let's take a look at setting up the doctor for the purposes of Google Analytics (GA). This is, insanely, the most powerful tool on the Internet; without GA, an Internet marketer is not an Internet marketer. Let's go!

Analytics will help us analyze effectively. In addition, with the help of this analytics service, you can set up a unique advertising tool – .

Setting up Google Analytics does not take a lot of time and effort. This process is not complicated, it’s much more difficult to navigate through all the buttons and tabs in the interface and learn how to work differently, and with the reporting instructions everything will be easy for you. And you can receive report instructions by email by subscribing to the blog!

Creating a cloud record in Google Analytics.

Well, let’s finally create a cloud record in Google Analytics. First of all, you need to create a cloud account on Google itself in order to have access to all services, including Analytics:

Today you learned how to create and install Google Analytics on your website, how to set goals, and what’s more, you have a super-cool analytics tool, which we will continue to learn in the upcoming lessons.

Until the bell!

Among all SEO tools, Google Analytics (hereinafter referred to as GA) stands out. Evaluating the results of powerful zusils is a task not easy and sometimes not easy. I chose for the sake of it being easy to get stuck between the instructions, which will be difficult for both beginners and experienced GA users.

1. SEO metrics that are included in Google Analytics

What do business owners want from SEO scammers? We need the site for targeted queries to be more noticeable in the search market and, as a result, bring in profits. No less important is the increase in organic traffic, indicators of revenue and, of course, conversion. You can find out all about this at GA.

SEO engineers, like onboard engineers of a ship, must always carefully monitor the displays of the control panels. Skin business information reflects its own set of metrics. Axis of applications of displays and GA parameters required by SEO-factors:

• Vіdotok organic channel traffic in the legal traffic.
• Change the amount of organic matter in the progressive dynamics.
• Displays of pages that lead to an organic channel: depth of viewing, average hour on the page, unique feeds, display of views.
• Indicators of organic traffic: geography and demography.
• Key phrases (in case of integration with Google Search Console).
• Dzherela organic traffic.
• Sides to the entrance.

Everything can be admired in GA, and the skin from these displays deserves respect. Correctly adjusting the key indicators reduces unnecessary traffic, makes the website statistics realistic, and when working with a PPC channel, saves a lot of money.

So let's get to the basics - let's connect additional data.

2. Adjusting the data flow from Google Search Console to Google Analytics

Linking Google Search Console and Google Analytics for SEO-facing means selecting +4 keywords in GA and viewing them in your Google Search Console account. For example, after this adjustment, you can identify pages with low CTR and correct them, reducing the entire site and traffic indicators.

To link these two Google services, you must have administrator rights in each of them. Dali:

• Submit the site to Search Console and confirm the right to use it. From now on, the collection of data will begin, which will form the basis of GA's findings.
• Set up search engine optimization data in Google Analytics by adding links to Search Console as another product and data source.

2.1. Facts about data from Google Search Console

• Search Console stores data for the remaining 16 months, so the posts about search engine optimization in GA also store data for up to 16 months.
• Search Console registers up to 1000 URLs for target pages.
• Search Console registers the output URL of the target page that has a redirect configured for it. GA registers the URL that the user reaches via redirection.
• Since the GA resource contains multiple domains, Search Console entries only display data for one associated domain.
• Search Console collects data regardless of whether JavaScript is enabled. GA required JavaScript.

3. Setting up the connection between Google Ads and Google Analytics cloud records

Google Ads and GA are rich in data, making them more effective and more accurate. This involves the analysis of keywords, thorough development of the semantic core of the site and reasonable planning before managing PPC budgets.

This connection can be worked out a little more easily, first, because you need to understand which of your resources require information from Google Ads:

• To begin with, revoke administrator rights.
• Under the “Resource” option, click “Link with Google Ads.”
• Add “Group of linked cloud records”. Select the required domain records and make connections.
• Make links to resources where you can collect data from Google Ads advertising campaigns. Turn down “Creation of the Lights.”
• Don't forget to choose automatic or manual placement in Google Ads.
• Link your account.

Vrahovayte obezhenya:

• A GA resource can accommodate no more than 200 groups of associated cloud records.
• You can add no more than 1000 Google Ads account records to a group.

You get the following result:

Now GA and Google Ads will become valuable for SEO and PPC advertising. I suggest you go straight to the stars themselves.

4. How to analyze organic traffic from GA subscribers

Organic traffic can be deceived. You need to reconvert so that the indicators (not set) and (not provided) do not go off scale. We described how to clear your traffic from many non-informative metrics.

4.1. Sound "Channels"

Who will have different routes (channels) of traffic to your site.

To get detailed information from an organic channel, click directly on “Organic Search”. This is a litmus test of the truth of your pages. For those who slept through this chemistry lesson, I’ll reveal the metaphor: you will learn the weak and strong sides of your SEO in terms of the selected main parameter (pages, keys, pages), as you sort them into “Activities”.

Everything is logical here:

• The testimony of the witness reveals how much the koristuvachs knew those who were joking on the side of the passage;
• The “Storinok/Session” indicator shows how clear your site is, “dragging” and colorful;
• The average duration of the session shows how, for example, your texts are beautiful from the looks of them, and they are a semantically desired reader.

For the next group of exhibitors, improve results from organics, since GA has adjusted conversions. This step will be especially useful to your kerivnik, so please make sure that your conversions are set up correctly.

The conversion indicators themselves can be KPIs for SEO managers, and also of great importance to your career development.

4.2. Call “Storinki Entrance”

Here you can analyze the pages of the site from an SEO perspective. This can be accessed by selecting the main parameter “Input pages” under the “Channels” option from organic.

These indicators need to be analyzed to understand which entry pages receive good organic traffic and earn the most conversion points. This is important for SEO specialists, because such an analysis itself indicates problem pages that do not attract traffic.

You can also find pages with more attractions in your GA account. All you need to do is go to the section “Behavior” ⟶ “Site Interest” ⟶ “Site Interest Hour”. The most important thing is that by analyzing organics, you will see a significant (or not even greater) difference from the typical graph that shows the average performance of the site. This may turn out to be a surprise;)

4.3. Adding the organic traffic segment to other links

Unobvious insights about the behavior of your audience, website, keys and pages can be found by adding a segment of organic traffic (here called “Soundtrack traffic”) from:

Having learned about the stars, let’s move on to the evaluation of the SEO-fakhivtsya.

5. How to measure and analyze the results of using GA for help

5.1. Associated conversions

To show the importance of SEO directly, it is imperative to pay attention to the number of associated conversions. This is especially true if you have a large number of conversions generated after interacting with two or more traffic sources (div. Conversions → Large channel sequences → Doubling sequences). Associated conversions are conversions that are assigned to a channel at any time, since they have taken part in the way of the koristuvach until a direct conversion, or otherwise.

Why do you blame the SEO channel for the value of conversion? (as there are a lot of associated conversions), then “Conversions” → “Attribution” → “Model Alignment Tool” will help you. One must choose one of the standard attribution models or create power and equalize the value taken away from the value of the “Remaining Indirect Click” model. It is entirely possible that the SEO channel will suffer the fate of the cob or in the middle of the path of the koristuvach until conversion, which is bound to be associated with the loss of value.

When creating your own attribution model, be careful that in order for your assets to be insured correctly, the attribution model must accurately reflect the real one. Please pay attention to the attribution model based on the watermark and use it in your marketing analytics.

The indicator of the contribution shows that organics do not take part in conversion directly, they include a lot of other channels that lead to the conversion of drugs.

5.2. Credit to the organic channel for additional Google Ads data

What do you think of this zavdannya? In small companies, the PPC channel is also managed by SEO, and this kingdom of paid and intelligently cost-free traffic knows more about each other and gets along better.

First of all, there are two tips for analyzing keys in GA:

• "Dzherela traffic" ⟶ "Search Console" ⟶ "Request".

These two little messages will bring a lot of value and insight into what experts think they need from your site.

Now you can go to the search for paid and organic keywords from Google Ads:

• Log in to your Google Ads work profile;
• Click on “Zviti”;
• Select “Standard news” ⟶ “Basic” ⟶ “Advertising and primary search results.”

Here you will learn about organic and paid keys and the situation with them, and then do it manually :)

Now I’ll look at how much money SEO can save for business. I’m introducing a cunning technique that Neil Patel wrote about yaku. You will even value your work and skills with her.

• Select the link “Request in GA” (“Dzherela traffic” ⟶ “Search Console” ⟶ “Request”).
• Open “Tools” ⟶ “Google Ads Keyword Planner”.
• Find out the top 10 keys, in addition to branded drinks, from the name “Zapitiv u Planuvalnyk”.
• Enter the data from “Zapitiv”, adding the table of varities from “Planuvalnik”.
• Watch how much these keys would cost in the paid channel.

Veil! Another way to evaluate the contribution of the SEO channel to the marketing of your company.

6. SEO management (dashboard)

It’s good if SEO-fahivets go to your work GA profile and immediately learn what’s available in your kingdom. Unfortunately, the routine will disappear, and instead of spending your time on the task, you will automatically switch to all the news, surprised by the sea of ​​​​data.

Enjoy the benefits of civilization and SEO dashboards. An SEO dashboard is just a panel showing your SEO, where you can go and immediately see what is on the site. The good thing is that GA has a lot of ready-made elements (dashboards), divided up for you, so you can use all the widgets to put together this “dashboard” in order to construct your own perfect dashboard.

6.1. Advantages and disadvantages of SEO-building

Let me start from the fact that every business is special and suffers from its own business processes. Therefore, a dashboard created for great, hard-working corporations is not suitable for small and medium-sized people. And if you try to do this quickly, you will have a lot of empty areas or very small openings.

Now you can try and find out what you need in the gallery of ready-made solutions on Google.

The axis of the most popular SEO dashboards:

Since you decided to create a powerful SEO dashboard with GA, I prepared a bunch of tips;)

6.2. How to create an SEO dashboard

To begin with, discuss together with the kernel those daily indications that you want to complete. The stinks may be based on business goals, which are followed by work on the organic drainage channel. Before reaching these business goals, select a number of indicators and metrics that can be used to judge the success of your achievements. Here's a whole list for you:

• Traffic metrics for organic:
  • Excessive organic traffic,
  • Dynamics of organic traffic.

• Top SEO indicators for organic earnings:
  • Top-side entrance behind the display of views,
  • Top stories with viconic purposes,
  • Top stories with Swedish interest.

• Keyword metrics for organic:
  • Top organic keys for the number of new distributors,
  • Glibin will look at the pages from organic keys,
  • Organic keys and identification of goals.

Having selected the most important ones for this or other periodic review, you can begin to create widgets for metrics.

Then everything will be done prosaically: you need to select a method for submitting information, a display and the required filter, then place everything manually. For displays of the “All organic traffic” type, select “Display” and add a filter for types of non-organic traffic:

For the “Organic Traffic Dynamics” widget, select the “Chronology” widget type. For widget ratings, it is better to use the “Table” type.

This way you can create the perfect dashboard for your needs. Especially handmade: one for yourself, one for the potter.

We pad the pouches

Google Analytics is a richly functional tool, and you can understand all the lists and graphs to achieve maximum results.

• Keep experimenting, it won't work out as well for you anymore.
• Make connections between Google Search Console and Google Analytics to capture even more data.
• Customize your SEO dashboard for your business.
• Develop your knowledge by combining your channel with paid promotions, SMM and others. This is the only way to achieve great benefits in marketing and business.

Tell us in the comments what approach to working with Google Analytics you use when optimizing projects;)

03.12.2018 Reading hour: 11 hwilin

Let’s get this out of the way: the statistics mean that we have no basic adjustments. GA gives you a lot of opportunities to analyze traffic and its structure, but first of all you need to get to know the basics - how to install and adjust Google Analytics to better understand your audience and build your site in such a way as to be successful.

How to create a Google Analytics (GA) cleaner?

1. Register with Google (not yet):

Important: if you already have a Google account that is registered with Google, register GA with a new one. It will be necessary for Google Analytics statistics to be exported to the Console so that you can use it.

1. Register in Analytics using the login and password of your Google account:

1. Enter information about your site:

Switch to the protocol (http/https) and select the one on which your site operates.

If you need to create Google Analytics for a site with a Cyrillic URL, use the Punycode converter and convert the address: unfortunately, Analytics does not yet accept URLs in Cyrillic.

Please enter the real time zone, otherwise you will not be able to collect adequate data for the hour on the site.

1. It’s better to uncheck all the checkboxes below - there will be no harm, and the following data can be removed:

1. We wonder how to install Google Analytics directly on a web resource. To do this, click “Remove the account ID” and insert it into the site code on all pages before the tag that closes:

1. If there is already a doctor on the site, but you have not mentioned that there are connections to your account account, you can check by looking at the site code and finding out the Google Analytics identifier. The Analytics Clinician begins to collect data, you can start the robot. This is what the head page looks like if there is still no data available:

Step by step, Google Analytics will collect data from the site, and the page will be filled in:

Installation of Analytics via Google Tag Manager (GTM)

If you have GTM installed, you can install the Analytics Manager and get help.

1. We go into the work area and select the “Triggers” section:

1. We create a trigger:

1. Select the type of trigger - "Look at the page":

1. The name can be changed and saved:

1. Then we go to the “Tags” section and create a tag of the Universal Analytics type:

1. Let’s go to the tag configuration, select a new change in “Adjusted Google Analytics”, enter the auth ID and link it before creating the trigger:

After which we save.

1. We publish the tag by clicking the “Publish” button:

1. Change the name, create a description and click on “Publish”:

Goals

A very important section with points of inconsistency: setting up goals in Google Analytics through the specific structure of the service does not allow them to be deleted, changed or disabled. However, there are still more benefits: in the skin there may be no more than 20 of them. If you create the wrong meta, then you will, of course, be able to re-adjust them, but if one of the 20 possible chances you have already been victorious.

Regain your respect for as many goals as you have lost.

This can be used as a guide to the website:

• form filling;
• forced notification by e-mail;
• look from one side to another;
• purchase;
• vdguk;
• armored bathroom;
• robot with a filter too.

When a customer performs a target action, Analytics records and saves the conversion.

You can filter: you can turn off traffic from specific IPs, you can set up data collection in one of several directories, and much more. Please note that filters can be used to change the URLs of dynamic pages into text rows.

The created filters are located in the settings, but work on the most important level - the level of cloud recording. This means that once the original filter is changed, it must be changed for all cloud recordings. If this is not the case, you will need to create a new filter rather than changing the old one.

The most important thing: you can’t work with all the phenomena with filters, but you’d want to do it without them. It is necessary to save all the data: once a filter is installed, Analytics will process the part of the data that is surrounded by this filter. If there are filters on all displays, all data will be lost.

Podia in GA – not even the interaction of the user with the content, which can be recorded independently from viewing articles and screens. So I guess they might have started burning. As an additional method, you can monitor the behavior of buttons that do not require you to change the URL.

Even a lot of actions (attraction, clicking on buttons, clicking on messages, playing a video) can replace goals.

These are suggested in the “Behaviour” section:

The customized method is more complicated, but there is no purpose for extracting robots from the code. Therefore, call the robot to entrust it to programmers and web masters.

The solution consists of 4 components: the first two are obligatory, two are recommendations:

• category – type of content and activity;
• diya - what is the fault of the koristuvach;
• label – be it additional information;
• value - very significant, so be it any numerical characteristic: the number of attractions, objects on the page, the hour I will watch the video, etc.

For example, we ask 10 to download a pdf file. To mean,

Then the code is formed:

"ga("send", "event", "File", "Vanted", "Book Head", "10");"

The code must be inserted into the script of the required action, if the file is required.

This method is very useful for customizing the method: for example, to customize the method for video clips, you need to know a lot of settings and work with the code. This is, of course, the topic of a larger article about GA adjustments, but in the meantime you can read the report from Google Adviser.

Call

Of course, it’s time to start setting up a Google account for the site so that it can collect data about traffic and customer interest on the site. These kinds of data occur among the stars. Let's see how cool the SEO sounds.

• Dzherela traffic → All traffic → Channels

Whose name appears to be the ones who come to the website:

Zliva, from the Default Channel Grouping station, selected traffic rating, stars in:

1. Organic Search is an organic type of search engines (the most important indicator for SEO).
2. Direct - direct traffic (kistuvachki enter the site address in the address row).
3. Referral – do not refer from other sites.
4. Affiliates – traffic from partner sites.
5. Social – transitions from social media.
6. Display – traffic from media and banner advertising.
7. Paid Search – traffic from paid advertisements.
8. Email – transfer from outlets by electronic mail.
9. Other Advertising - other traffic using UTM tags.

Click on Organic Search:

The first words in the “Key word” section are not provided and not set. What's this?

Not provided – these are the keywords that the customer asked from Google, asking for secure connections, so that the SSL certificate is encrypted. There is no reason for Google to show such queries to site owners, since the company protects personal data.

Not set (“Not specified”) – there is no data behind these questions. There could be a lot of reasons: traffic from the display network (Google's contextual media matrix - sites where Ads ads are displayed) not related to queries; campaigns are tagged manually, but are not added automatically; Ineffective clicks are registered. Here you can use keys from other sound systems (for example, Yandex), since filtering is not adjusted on the target. Google knows what's wrong and asks you to go to this category.

Berezen 22, 2019

Have you installed a doctor on the site? Have you got everything sorted out? This article outlines a step-by-step plan for setting up Google Analytics, which consists of 40+ points. Save yourself so as not to waste, and work from the list only those that are suitable for your project.

In practice, many advertising agencies (including freelancers) have a streamlined production system, if the process of setting up advertising campaigns involves small and short operations per hour, condensed by a specialist or group yu osib. This approach leads to a faster adjustment time, increasing the productivity of the robot and accelerating the turnover of working capital.

There may be situations when one advertising executive needs to manage a number of clients at the same time. Or the group’s kernel should check the transfer of the Vikon’s robots with their own septic tank. With great uniformity and richness of tasks, you can miss every detail, which can then lead to incorrect results. It is therefore important to have with you a list of necessary actions, which is called a “checklist” in marketing.

This article talks about the work with the new project and setting up Google Analytics for the site. If you don’t set up web analytics right away, you will likely experience various types of problems, such as a sharp drop/increase in traffic to the point of impossibility of effectively managing advertising budgets, and therefore revenues lady.

Legal details: You need to set up an advertising campaign in Google Ads for online store A for categories X, Y, Z.

Note: I purposefully took an online store for analysis, because it requires more work and time than a one-sided site. The process of marriage is complicated, but not less complicated. And the steps that will be described here can be customized either individually or often to suit your project. Everything is individually based on a specific technical specification. The procedure for checking or following this checklist may be different.

Perhaps, we'll see.

1. Registration of a Google Analytics cloud record

To work with the Google Analytics (GA) tool, you must register your email address in Gmail.com as a cloud account. To simplify the linking of Google Ads - Google Analytics cloud records, it is recommended to use the same cloud record as when setting up advertising campaigns.

Registration of Google Analytics cloud record

2. Installing the Google Analytics code on the side of the site

The Universal Analytics (UA-) unlock code should be posted on all web pages of this topic. . If your site is dynamic, the code is usually given once at the header of the site, header.php.

Installation code

Also, many popular CMS engines have built-in modules and plugins that allow you to simplify the process of inserting code. Everything you need to do is to add your account ID to the appropriate field.

3. Checking the correct installation of the Google Analytics code

To check the confirmation code, please contact us for help:

• I call "In real time" - Lookback;
• sending test traffic "Administrator" - "Resource" - "Administrator" - "Administrator code";
• Tag Assistant extension (by Google).

Correctly setting the verification code will ensure the correct collection of reliable data.

Call "In real time mode"

4. Upgrade of the vidmov display

This is due to the importance of maintaining this indicator in Google Analytics and Yandex.Metrics. In Metrica, as we already know, there is a difference, in which case you look at just one side and spend less than 15 seconds looking at it. In other cases, you won’t be able to see it, as if you are a correspondent, leaving the page 17 seconds after entering the site.

Through the subordinate mind, the display in Yandex.Metrics is lower, lower in Analytics. In order to make the two analytics systems more similar, you need to manually add additional rows on the site to the Google Analytics login code. Don’t forget that the structure is stored in the Analytics library (analytics.js or gtag.js).

Or create a goal for the difficulty of moving the page or scrolling.

On par with the resource of the section "Collection of data" You can activate the Google Signals feature, which allows you to communicate with your users on various devices. In what way are you attacking the beast? "Start".

6. Turn on demographics and interest categories

Demographic statistics are not collected from Google Analytics. To activate calls from demographics, go to "Audiences" - "Demographic data" - "Oglyad".

Demographic data

7. Creation of many manifestations

For promotional purposes, Google Analytics is creating a persha vistava "All data on the website". Most often it is left unfinished, with a final appearance without filters, so that at any moment one can go back.

As a matter of special concern, at the GA adjustment stage you should avoid at least 3 phenomena:

• All data on the website- behind the scenes, without filters, to serve as a backup for saving all data. Don’t change it every time;
• Golovne manifestation- the main statement within which all information on the site will be provided;
• Test tax- Additional for the main one. At this point, all filters and adjustment changes will be checked, and the first analysis of the results will be carried out. If everything works correctly, the information is duplicated on the head of the notification.

Google Analytics Submission

8. Adjustment of taxes – Currency change

When setting up data, you need to select the currency that is displayed in Google Analytics. The currency used is US currency (USD). Since the currency listed on the website is subject to the currency of the transaction itself, you will need to convert according to the exchange rate for the previous day. Russia has the same CP rate.

This is especially true for those who use different currency bets in Google Analytics and Google Ads (including advertising costs and cost per click). The system takes data on the price indicators of currencies, focusing on the middle of the period that is analyzed by the correspondent. For example, for data from 1 to 14 linya, the exchange rate of 7 linya will be taken as the reference point.

Currency change

9. Setting up Vistavi – Filtering robots

Having become familiar with this function “Robot filtration - Turn on robots and spiders”, it is possible to increase part of the piece traffic

Turn on the beast of robots and spiders

You can also protect your site from spam using the file .htaccess, blocking the entry to the site for traders who can access the IP address. However, this method is not always effective, some malicious people, or even worse, programs can automatically change them.

As long as we set up analytics for a new project, the probability of receiving a large amount of unknown traffic is extremely small. However, it’s important to know that this moment. IP blocking is a radical way to fight against spambots, and this approach risks closing the site for high-profile scammers who target IP spammers.

You can also protect data from content using additional filters in Google Analytics. To turn off data about bot activity on the site, you need to create a new filter "Administrator" - "Filter" on the test file.

To block unwanted IP addresses, quickly use the new filter.

10. Setting up the data – Turning off parameters in the URL search

From the perspective of web analytics tools, dynamic parameters added to emails after the end URL are considered duplicates. And in addition to Google Analytics, you could view the same page, but with various parameters of third-party services. This is , ROIstat, comagic, openstat, etc.

If this is not the case, you must add the following parameters to the URL:

Disabling URL request parameters

11. Setting up Vistavi – Searching the site

If the site searches for categories, sections or pages, then in Google Analytics you can monitor what users search for on the site. In 95% of cases for online stores, searches for products on the site are transferred.

To add this information to the settings, click on the option "Survey the site" Add parameters and categories.

Search on the site

Group of sounds "Search the site" retached from the division "Povedinka" - "Search the site".

12. Management of accountants in the regional record

Keruvati koristuvachami can be done on 3 levels: account, resource and donation

• koristuvach, additions to the cloud record, allowing access to all resources and the presence of the cloud record;
• koristuvach, add more resources to the same resource, give access to any resource and all the phenomena in the middle;
• koristuvach, additions on the level of the tribute, we have access only to this tribute.

Access control

13. Adjustment of filters in the data

Filters are created for various purposes:

• it is necessary to receive/show any data to the contractor (for example, one for SEO traffic, and another for contextual advertising);
• it is necessary to separate mobile/desktop traffic;
• It is necessary to check the operation of any filter that will be installed in the future;
• I would like to enable/disable song regions, URLs, channels, IP addresses, etc.;
• consolidate/modify the traffic display of calls.

Filter by IP address

If you have a dynamic IP, you can use the Google Chrome extension to enable Google Analytics, which transfers information about those to the Google Analytics JavaScript code (ga.js) without the need to extend the data to Google Analytics.

You can also add a blocker for Mozilla and Opera.

14. Setting goals

The goals will help to understand how many purposeful actions (purchase, processing to the form of the gate call, outstanding application, food, document downloading, etc.) were carried out for this or that purpose.

There are different types of stench:

• extension of the singing side(usually the side “Thank you” or “Donations”);
• sequence of pages(for example, for an online store of this kind Koshyk - Delivery - Payment - Formalization);
• reasonable goals.

Goals can be adjusted in "Administrator" - "Manifestation" - "Goals".

Setting up goals

For detailed identification of the skin mark, you can set its value.

15. Adjustment

Podіi — the interaction between the correspondent and instead, which does not lie under the review of the sides or screens. Transmitting data from a form, clicking on a button, creating a video, scrolling a Google Maps map - everything can be tracked by adding additional rows to the page code of the website.

Adjustment is up

Don’t forget that Google Analytics’ recording structure is stored in the library.

16. Adjustment of electronic commerce

This setting allows you to obtain data about transactions, purchased goods, store income, average purchase price, as well as the hour and number of sessions before the purchase. There are two types of modules: standard and extensions.

Report about standard e-commerce in Google Analytics, collect data about purchases made on your website or, in addition, expand information about products, transactions, average purchase price, transaction rate, hour before purchase too bad.

For additional expanded electronic commerce, you can find out if customers delivered goods until the end, proceeded to checkout and completed the purchase. Expanded e-commerce also makes it possible to identify which segments of buyers change the sequence of purchases.

To enable the e-commerce module, you must go to the submission level “Adjusting electronic commerce” turn on the sound. After installing the additional code on the site and enabling this option, it will become available in the section "Conversions" - "Electronic commerce".

Adjustment of electronic commerce

By linking cloud records, we can import goals, transactions and audiences of Google Analytics into the Google Ads interface, as well as ensure the effectiveness of advertising campaigns, optimize publicity and web stories based on advertising manih danih.

18. Linking accountsGoogle Search ConsoleіGoogle Analytics

Because of this, the number of search queries in Google Analytics data is becoming smaller. And you and I are very familiar with the rows in the vista. This is due to the fact that Google encrypts requests for which users go to the site.

In 2012, Google began to show parts of authorized users, vikoryst and SSL certificates. With the new additions to the https protocol, it has become problematic to look at the number of people who came to the site through a specific search query in Google Analytics.

First, this figure (of non-significant requests) becomes close to 90%. If you want to see what queries customers are following to your site, you need to connect Google Analytics and Search Console.

Connect from Search Console

Then you will be able to look back at your deposits “Dzherela traffic” - “Search Console» .

19. Adjustment of import of vitrats

After enabling the function "Remarketing" We can create audiences that will be able to participate in Google Ads advertising campaigns. This can be done as a standard audience, select from the list, and create it yourself.

We need to do as little as possible:

1. All koristuvachs;
2. Koristuvachs who have achieved conversion(for all the purposes that we did at the forward point);
3. Clients who initiated the transaction(For online store).

For one resource you can create up to 2000 audiences. Audiences from Analytics to Ads and associated cloud records are imported automatically. In your Ads account, we can create a remarketing inventory list that will display advertising. For example, having visited the site (All Customers) – you have entered the transaction, but not completed the transaction – without having entered the transaction.

Google Analytics Audiences

Audiences can be created through segments.

21. Adjustment of segments

A Google Analytics segment is a collection of data that meets certain criteria. For example, people are from the same region and place. Or all the users who have accessed the site from mobile devices. Or the following song articles and those who visited the site via the cpc channel.

They allow you to deprive of the data that is necessary for assessing the situation, identifying patterns and quickly making changes. Within one link you can create up to four segments.

Segments are created at the level of presentation in the section “Tools and objects of koristuvach” – “Segmenti” or in the middle of the sounds.

Google Analytics Segments

22. Automatic iconization with Google Ads tags and utm_tags

If you use the Ads and Analytics link to ensure the effectiveness of advertising campaigns, you do not need additional information about the parameters of the transition from the advertising platform in other web analytics systems (for example, in Yandex.Metrica), then indicate advertising noise with utm tags not required.

If you want to remove information about traffic on an advertising campaign in Yandex.Direct, E-mail services, Facebook, VKontakte, etc., then marking UTM-tags and sending advertising posts is obligatory. To automate this process, you can speed up the UTM layout tool from Google.

Tagging traffic with utm_tags

On May 25, 2018, Europe switched to updating the rules for processing personal data established by the EU General Regulations for the protection of personal data (or GDPR - General Data Protection Regulation).

Google has also updated its Privacy Policy and Google Analytics, and Google Analytics has added an additional section to the same resource, which is called "Preservation of tributes". Beginning on May 25, 2018, Analytics automatically began to display data from business owners for 26 months, if the saving period had not been manually changed.

Preservation of tributes

In settings you can choose one of the following options:

• 14 months;
• 26 months;
• 38 months;
• 50 months;
• Without the terminology.

Discount for new business

Turn off this function to remove the term for saving data under the hour of each new procedure associated with the previous account identifier. In this case, the term of completion of the work is related to the current date. For example, if the term for saving data is up to 14 months, if a new session is registered for a user every month, the ID of that user is updated every month and the term for saving data is no longer valid. will it not end? If a new session is not registered before the end of the saving period, data about the user is deleted.

If you don't want to start from scratch when doing new things, turn on this function. All data associated with the customer ID will be automatically deleted after the saving period is completed.

When you select the term for saving data “Without term of action”, the item “Discard with new action” is no longer compatible with the same role. Once the term is completed, the saved data is automatically deleted. The verification will be completed as soon as possible.

Sessions and campaigns will end after an hour. For promotions, the session will end after 30 days of inactivity, and the campaign will end after 6 months. Prices can be changed.

Setting up the session

25. Extended attribution

The function allows you to automatically separate messages on the page that leads to the same URL. For this to work correctly, you need to click on the settings for the resource, and then, in the Google Analytics library, mark the message with a special design.

Vikoristuvati painted attribution posilan

26. Dzherela for the best search results

In Google Analytics, traffic from search engines (organic, free traffic) is reinforced with traffic that falls on other referral channels (referral, referral traffic). And since it is a search system, the traffic from which you need to avoid will not be added to the list “Dzherela of the greatest results by search”, then all the leads that came from it will go to this transition channel.

If nothing happened, it is necessary to continue searching until the best results are achieved. For example:

Dzherela best search results

27. List of transition devices that are turned off

Customers who link to your site from this list of domains are not subject to referral traffic. After completing the procedure, a new session is created before entering Google Analytics. If passthrough is disabled, traffic coming from the originating domain does not create a new session.

List of transition devices that are turned off

Use Vikorist if you need to disable payment systems, which will redirect the customer to the payment side, and then back to the site.

28. List of sound prompts that are turned off.

A function that allows you to disable songs from search traffic, so that in Google Analytics, they will not be present in organic search traffic.

List of sound prompts that are turned off.

Note: Due to the increased number of unimportant, encrypted requests (not set) and (not provided), the relevance of this function is gradually decreasing.

29. Setting up cross-domain extension

This item is necessary if you have a number of resources (for example, site1.ru and site2.ru) and when moving from one to another, you would like to register transfers from site to site as one session of one account manager. With the standard code used for the transition from site1 to site2 Google Analytics, create two separate sessions and two sessions of different trivalities.

Under the hour of this parameter, Analytics records such transitions as one session.

30. Adjustment of special parameters and displays

Custom values ​​(custom parameters, special parameters and displays, custom dimensions, etc.) – these are changes that standard Google Analytics data does not have. The stench is part of Universal Analytics and is created by businessmen to increase power.

Additionally, you can import data that Google Analytics does not collect: data from telephone calls, CRM, authorized account providers, etc. And link them with the main GA metrics.

Butt parameter koristuvach

Special parameters and displays are implemented programmatically to enable the transfer of Google Analytics add-on code to the pages of your website.

31. Transferring Client ID as a parameter for the account manager

Google Analytics has a history of events available for each client's Client ID. "Statistics for koristuvacham", what is in the section "Audience".

Using the additional Client ID, you can integrate Google Analytics and CRM, collect data, integrate data offline and there will be various ways of interaction between the client and the site.

In the standard Analytics functionality, you can view the Client ID depending on your name. To make it possible for all other analytics applications, it is necessary to pass the Client ID as a client parameter.

To streamline user behavior on various types of devices (computers, smartphones, tablets), the User ID function is enabled.

To ensure that it works correctly, you need to turn down the function “Koristuvach ID” equal to the resource Vіdstezhennya — User-ID, and then create an additional document to collect data from people, and then add the additional code to all pages of the website.

In mid-2018, Google introduced a new feature to help users understand how they operate on various devices.

33. Release of 404 pardons

If you have changed the URL pages on the site or have completely deleted them, you can cancel the 404 or "Story not found" Try access to this page within an hour. It may also happen that other resources are targeting you with the wrong address. In such cases, when going after such orders, mercy 404 is inevitable.

From whom I have reported the process of verification with the help of special communications (external and internal messages), templates of which you can download for information.

Release of 404 pardons

34. Unfastening and scrolling

To evaluate how well your content gets access to your content, you can use one more criterion: depth of view (depth of scrolling, depth of glottery, % scrolling). Whether it’s a new website, a blog, or an LP with faceless screens - I’ll review it in depth to help you evaluate the effectiveness of the landing page. From now on you will know what percentage of scrolling data you have on your account that will reach the screen/information you wanted to show to you. If not, then make changes to the structure of the content.

35. Adjustment of calculation indicators

Calculated displays- These displays are created manually on the basis of the presentation and are calculated on the basis of other Google Analytics data.

Within the framework of one submission, 5 displays are available, which are calculated.

Vartіst z MDV - butt of a taxed showman

36. Setting up call tracking and importing data into Analytics

It’s also important to remember that conversions can occur not only through applications on the site, but also by visiting Yandex.Direct or Google Ads, as well as by calling the phone number listed on the site.

For such purposes, at a minimum:

• add static numbers (1 for Yandex, 1 for Google) for business cards to activate calls without clicking on advertising messages;
• set up dynamic call tracking to boost calls right up to the keyword

You can speed up using any of the available services - Calltouch, Comagic, Calltracking, ROIstat, etc. The choice is great, and from them you can import data behind calls into Google Analytics.

Data behind calls and marks in the Calltouch interface:

Call log for Calltouch

37. Adjustment of power groups of channels

Internet marketers are often faced with the process of generating feedback and analyzing data, so they can ease their lives with their old tasks.

Google Analytics is responsible for creating the Default Channel Group - Direct, Organic Search, Social, Email, Affiliates, Referral, Paid Search, Other Advertising, Display. And in all our opinions we have this same view.

Instead of analyzing the main channels, we can easily create channels and their data between specific campaigns and content.

For example, we are launching paid advertising from various platforms - yandex/cpc, google/cpc, facebook/cpc, vk/cpc, etc. These channels and associated conversions most likely lack hidden channels, and reconnection and filtering by skin campaign is not always possible.

Google Analytics has been adjusted in the region and is represented in "Adjusting the channel" - "Group of channels" We can create a powerful group for specific tasks.

Vlasna group channel

They can also be captured during the analysis of multiple channel sequences.

38. Setting up group content

This is a function that allows you to compare aggregate displays for similar types of content on the site.

For example, online clothing stores have sections for men and women. Two categories include T-shirts, jeans and shirts. By selecting group content, we can create divisions of the top level, middle skin type, add a group, and then equalize the aggregate statistics for the skin type of clothing in the group (for example, men's T-shirts vs women's T-shirts or men's jeans vs jeans at night).

There is a grouping:

• behind the release code;
• із forcibly;
• based on rules;

39. Setting up notification

To find out about the changes in indicators, which are key to analyzing the effectiveness of the site, you can set up special alerts. Initially, the stench is noticeable only to their creator and only in the in-line feed, but for the reason they may be vikoristan in others.

To create a special alert, select the required notification, and in the section “Tools and objects of the koristuvach” - My alerts.

Setting up alerts

To collect key metrics for specific types of traffic, you can use vicoristics. They can be configured independently, or they can be imported from the gallery.

Google Analytics

41. Adjustment of special sounds

Google Analytics presents a number of standard results that are available for analysis in various contexts. Before the default data comes up for a full-fledged picture. And then special calls come to your aid, so that you can independently adjust the required parameters and indicators in a way that suits you.

To create a powerful star, you need to go to the need to submit and select "Special calls" - "My calls" - "Add calls". Other people's songs and instructions can be imported from the gallery.

Note: You can share calls. In order to send the creations, you need to make a trace of it secretly accessible. Please select the required sound "Diies" - "Get ready to sleep" - "Publish your message for access to the template".

Google Analytics Special Features

42. Adjustment by electronic mail

To make sure you regularly and automatically contact Google Analytics for your colleagues or your deputy, you can quickly set up email notifications.

Enforcement by electronic mail

43. Save calls

If you spend the whole hour forgetting what the word is, because you just want to speed up the process of finding it, you can speed up the search. Or you can simply save the call, and then it will be added to special calls in the section "Saving calls".

Save calls

44. Dynamic remarketing

Google's Dynamic Remarketing allows you to display ads to your audience based on their purchase history, website and demographic data.

Setting up dynamic remarketing

45. Setting up Measurement Protocol

To support the site and the possibility of setting up customer activities on the site, as well as for offline purposes, Google Analytics has a data transfer protocol (Measurement Protocol).

Measurement Protocol

In simpler terms, we can upgrade the data from our CRM system or CMS online store to Google Analytics for the status of the goods (Payment is being processed, Vikonano, Linked and others).

This is especially relevant if you have an e-commerce module installed and would like to monitor the effectiveness of the Republic of Kazakhstan for the status of your customers. In fact, you will be able to obtain only closed goods and net income without resolving any missed or undelivered items.

This setting is “stuck in” and for beginners of Analytics it may not be understandable. Even so, it is possible to transmit data using the additional Measurement protocol in many digital devices. For example, in refrigerators and roc sensors, which are installed at the entrance to stores (showrooms) to detect human flows and thefts.

46. ​​Adjusting experiments orGoogle Optimize

Experiments in Google Analytics allow you to conduct tests to determine which version of the target page is the most effective in terms of revenue or reduces the performance of the page.

You can earn money in a number of ways:

• for additional assistance with the implemented functionality of Google Analytics – Experiments;
• For additional help, use the Google Optimize tool
• for the help of third-party services, for example, VWO

47. Vivantage of comments from Google Sheets

For those who export audio, use it in Microsoft Excel, or if you are looking at the visualization of data from Google Analytics (for example, creating a cross-table with two parameters), I recommend checking out Google Sheets.

This tool is ready to be updated with the Google Analytics Spreadsheet Add-on, which allows you to capture any data from Google Analytics. And then with this data you can “play” like your soul for good - create additional columns, divide one value by another, create a spread table, cross-hatch, create histograms behind new values, etc.

Data for applications from Google Analytics in Google Sheets

48. Google Data Studio

Google Data Studio is one of Google's products that can import data from various sources and visualize them in different systems.

Sered plentiful perevag Google Data Studio trace:

• bezkoshtovne vikoristannya;
• permanent updates;
• Swedish integration with Google products (Google Ads, Search Console);
• work with Google Sheets and SQL queries;
• the ability to create power parameters and displays;
• access to templates with ready-made settings;

Views in Data Studio are your dashboard; if properly adjusted, all the key indicators of your online business will be visible to intelligent people.

Example of calling in Google Data Studio

In 2017, Google made the product cost-free, having received 5 stars, and in recent years Data Studio became available all over the world.